Why Radical Honesty Is The Key To More Clients • Pamela Marcus

Pamela Marcus talks about her transition from advertising to real estate and discusses her experience with clients. Pamela also talks about "Pam's rules" which is to always be honest and tell the clients the truth about the property. Last, Pamela discusses how advertising taught her discipline and customer service - two very valuable assets in real estate business. If you’d prefer to watch this interview, click here to view on YouTube! Pamela Marcus can be reached at [email protected] and 917-628-8240. This episode is brought to you by Real Geeks. Transcript D.J. Paris 0:00We all know you're supposed to be honest with your clients. But how can you actually use honesty to attract more clients? Or we're going to talk to a top producer today who does exactly that. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show. Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I'm your guide and host through the show. And in just a moment, we're going to be speaking with top 1% Producer Pam Marcus. But before we get to Pam, just a couple of quick reminders. Please tell a friend about this episode. Think of one other realtor that could benefit from maybe they're struggling this year. Let's face it. 2023 is a tough year markets picking up a little bit right now. But it's still pretty slow out there. And a lot of realtors are depressed, depressed, dejected, and sending them a link to this episode might actually help them snap out of it and have a great 2023. So do them a favor and it also does us a favor. So please introduce them to the show, you can drive them right over to our website, which is keeping it real pod.com Or just have them pull up any podcast app search for keeping it real and hit that subscribe button we would appreciate it Okay guys, enough of me. Let's get to the main event my conversation with Pam Marcus. Today on the show we have Marcus with the PAM Marcus team compass in New York City. Let me tell you more about him. Now Pam graduated NYU School of Business and also attended Wharton at University of Pennsylvania. And so she has this incredible pedigree but let's let's keep going through her history because it's so interesting. She spent three years in bank marketing at Bankers Trust before segwaying into advertising as an account exec at Marine Midland Bank and then spent 12 years at grey advertising and 10 at Bates advert 10 years of Bates advertising convincing the public to eat brands like m&ms, Snickers, Campbell's soup, and raisin bran cereal. And then she spent seven years in the travel business expanding a niche travel company called lawyers travel into other professional firms. And at the time, Pam didn't even know how to use a computer or write a plane ticket. But the target figured if she knew advertising busi...