JUST Branding podkast

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.


Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.


Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

48 odcinki(-ów)

  • JUST Branding podkast

    S02.EP22 - Best of Season 2 (2021)


    Listen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.
  • JUST Branding podkast

    S02.EP21 - Building Brands for a Sustainable Tomorrow with Katie Klencheski


    Katie is the Founder and Creative Director of Brooklyn-based SMAKK, a branding and growth studio whose mission is to help values-led clients build world changing brands. For much of her career she has worked with everyone from industry giants like American Express and Shiseido to a variety of nimble disruptive beauty, fashion, wellness, and lifestyle brands, including The Honey Pot Company, Harry’s Razors, and more. Katie applies her expertise across content creation, ecommerce, social media, marketing, and digital experiences toward changing consumer behavior, leading to purchasing decisions that are better for people and the planet.
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  • JUST Branding podkast

    S02.EP20 - Powerful Personal Branding with Rob Levinson


    What makes a powerful personal brand and how can you build one that endures? We outline all the steps you need to follow to craft an authentic brand narrative that will help you get noticed, remembered and results. Rob Levinson is a seasoned brand strategist who’s worked for global consumer brands such as DeBeers, Rolls-Royce, BMW and more. Now he’s the principal of Leverage Advisors which helps grow middle-market B2B businesses, as well as a Personal Brand Coach which helps people to develop brand stories that get them noticed & remembered. He’s also a lecturer at Boston Uni, and a former Wall Street Journal online columnist. If you’re wanting to improve & grow your personal brand, this episode is for you!
  • JUST Branding podkast

    S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole


    Learn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he’s held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian is also a strategy coach and in 2017 he founded the Planning Dirty Academy which helps agency strategists improve their craft by getting their hands dirty.
  • JUST Branding podkast

    S02.EP18 - Branding From The Inside with Kyle Millar


    What's it like working on corporate brands from the inside? In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada. Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” - both the highs and the lows. If you are thinking about working in-house, or if you are just curious as to what it's like joining a large organization in their brand department, this episode is not to be missed. Previously Kyle has led leading brand roles in Unilever, Molson Coors and Capital One - so it you want to learn from someone whose been there, done it and got the corporate T-shirt, this is the episode for you.
  • JUST Branding podkast

    S02.EP17 - No-BS Strategies To Evolve Your Creative Business with Emily Cohen


    In this episode, we go deep into the world of business strategy with Emily Cohen. Emily is a self-described “brutally honest” consultant to creative professionals and in fact, she even named her book that! Her business book, Brutally Honest: No-Bullshit Strategies to Evolve Your Creative Business, is chock full of advice, insights, business best practices, actionable strategies, case studies and much more, but unlike many other books for our industry, Brutally Honest is designed for visual learners (like us!) and includes colorful info-graphics, checklists, as well as short & impactful sound bites to apply! So if you’re looking for the tools & strategies to whip your business or team in to shape, this episode is for you.
  • JUST Branding podkast

    S02.EP16 - Simplicity in Branding with Scott Buschkuhl


    Today we have Scott Buschkuhl who is the Creative Director at Siegel & Gale, a brand strategy, design, and experience firm with its global headquarters located in NYC. Here, Scott develops teams and works hands-on with his clients who have included folks like New York Times, Victoria’s Secret, Wired, and dozens more. He’s got a ton of awards on his belt, he’s a sought-after lecturer, an esteemed judge for competition juries, and also a professor at the School of Visual Arts in NYC. He’s previously worked at Pentagram and also ran his own agency for 12 years so it’s safe to say we’re in good hands. Today we’re going to be discussing Simplicity in Branding which is S&G’s philosophy on brand in general. In fact, they state “We’re the simplicity company” as their tagline. We discuss designing for humans, emotional responses, team collaboration, simplicity as an approach to brand strategy, presentation techniques, and much more!
  • JUST Branding podkast

    S02.EP15 - Staying Relevant as a Brand with Allen Adamson


    Relevance. That's the key to ensuring a brand thrives. We sit down with expert and author of "Shift Ahead", Allen Adamson, to understand how to stay relevant in today's fast moving world. How organizations stay relevant is Allen’s area of specilality. Together we tuck into the principles of relevance, and Allen gives valuable first-hand examples of how to apply these principles in action. We look at how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. As well as “Shift Ahead” Allen is an author of a number of branding books such as; BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the USA. He is also the Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. So - if you want to learn from an industry giant on the key topic of Relevance, look no further!
  • JUST Branding podkast

    S02.EP14 - The Customer Experience Economy with Joseph Pine II


    As a customer, you’re not buying the item. You’re buying the experience. Today, we have Joseph Pine, co-author of The Experience Economy, on the show to discuss the importance of delighting your customer, along with some powerful examples that will help you “Design the TIME the customer spends with YOU”. If you work with people, then this episode is for you.
  • JUST Branding podkast

    S02.EP13 - Copyright & Trademark Law with Joey Vitale


    Trademark law is tricky. And unsexy. But not anymore. Come join trademark lawyer, Joey Vitale, who will teach you the ins and outs of trademark law so you can practice safe branding. Joey is a “lawyer with a soul” who works with small businesses, helping them stay safe when it comes to entity formation, trademark registrations, contract drafting and other fundamental legal needs. In this episode, we break down the legal jargon in a way that actually makes sense, so you can stay safe and keep pumping out great work, without being worried of the consequences. We discuss: - How can you protect your ideas & work - What do you do if your work is stolen - What to put in your contracts - The differences between ® ™ © symbols - The trademarking process - Plus dozens more legal questions for you to get schooled on. Practice safe branding people. Take a peek inside this episode. It’s glorious.

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