How to Use Big Thinking to Level Up Your Business with Andrea Liebross

What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach.We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully letting go of what doesn’t.You’ll also hear about an ethical visibility win: a respectful client email series that simply named her resources—podcast, book, shame quiz, and the Better Way guide. The result wasn’t pushy; it was supportive care beyond the therapy hour. Ellie then breaks down her Better Way framework—awareness, education and exploration, taking down defenses, transformation, establishing and empowering, and rising in resilience—and shows how it helps people move from surviving to thriving with both therapeutic depth and faith-integrated hope.If you’re a clinician, creator, or founder who’s tired of guessing at content and watching a “pretty” brand underperform, this conversation offers a practical roadmap. We cover audience definition, messaging, site structure, content strategy, and simple metrics you can track today. Listen, take notes, and then tell us your next move. If this helped, follow the show, share it with a friend who needs brand clarity, and leave a quick review so more people can find it.Read it HERE.Support the show

Ever wondered what actually happens inside a high-impact business mastermind—beyond slogans and vague motivation? We pull back the curtain on our six-woman, six-month program and show how structure, hot seats, and data-backed decisions turn ambition into measurable growth. From curated member mix to weekly rhythms, you’ll hear exactly how we select complementary strengths, set 90-day plans, and guide focused conversations that translate to revenue.We break down the heartbeat of the format: the hot seat. Instead of broad brainstorming, each hot seat starts with a precise question, then moves into metrics, constraints, and next steps. You’ll hear how simple choices like the right lead magnet can unlock sales, and how deeper dives into conversion data reveal where a funnel leaks—cart, checkout, or follow-up. With a facilitator steering toward clarity, the group avoids overwhelm and builds action you can execute in days, not months.Across five-plus years and nearly twenty groups, the pattern is clear: the right room compounds results. We share real wins, from a member crossing the million-dollar mark in a year to another transforming stage talks into organizational training that reshaped mental health priorities for police departments and therapists. Many finally shipped long-stalled products, supported by peers who both challenge and cheer. Consistency fuels momentum through a tight session flow—progress checks against 90-day goals, logged weekly wins, two deep hot seats, and a quick open floor—plus an active community that keeps the work moving between calls.If you’re craving accountability, steady, strategic growth, and you’re tired of building alone, this might be your room. Bring your best skill, your biggest gap, and your real numbers. Ready to explore fit for the next cohort? Apply today and let’s book a short discovery call. And if this resonated, subscribe, share with a friend who’s ready to grow, and leave a review to help others find the show.Support the show

Google’s results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don’t. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can’t win and how to turn your unique perspective into authority and clicks.We start by mapping the biggest shift: if AI can answer it fast, don’t write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the right plan depends on where you are and what you need. Ty outlines a simple testing cadence you can run on clusters of similar pages, how to read leading indicators without overreacting, and why he follows what Google rewards instead of what Google says. For local and professional services, we highlight the outsized impact of a complete Google Business Profile and rich service pages. For creators and publishers, we offer frameworks for turning generic listicles into decision-making guides, comparisons, and itineraries grounded in real experience.If you’re ready to stop chasing trends and start shipping content that ranks because it’s genuinely better, this conversation is your blueprint. Subscribe for more proven strategies, share this with a friend who needs a smarter SEO plan, and leave a review with the one tactic you’ll test first.Read more HEREIf you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.Support the show

Your goals aren’t the problem; your accountability system is. We explore the real reason 90-day plans gather dust and outline a practical path to turn written intentions into shipped work. Drawing on years of helping founders grow and scale, we break down how clarity, cadence, and community combine to create dependable momentum—even when motivation dips.First, we get honest about why self-accountability alone stalls progress. Without external feedback, it’s easy to lose sight of what moves the needle, extend deadlines quietly, and confuse motion with results. We reframe accountability as guidance, not guilt, and show how small, consistent wins build the confidence and energy to keep going. From defining a single measurable 90-day outcome to choosing three lever tasks that drive it, you’ll learn how to create focus that survives daily noise.Then we unpack the three pillars of real accountability. Pillar one: a clear, shared goal so collaborators can help you ignore distractions. Pillar two: simple, reliable check-ins that track shipped work and surface roadblocks early. Pillar three: community and collaboration, where peers offer models, troubleshoot bottlenecks, and help you turn overwhelming projects into doable steps. We talk through picking an accountability partner whose strengths complement yours and how to use short weekly touchpoints for maximum effect.Finally, we walk through the structure of a mastermind that keeps founders executing: recurring meetings, hot seats for targeted problem-solving, and a culture that celebrates completions. You’ll leave with a lightweight system you can start today and a playbook for finding the right room to grow. If your plan has been waiting for a spark, this is the match.If this resonates, subscribe, share the episode with a builder who needs it, and leave a quick review to help more entrepreneurs find the show. Ready for structured accountability? Apply to the mastermind to get started today.Read more HERESupport the show

Tired of saying it’s faster if I do it myself? We dive into a practical, human way to break the bottleneck and build a business that runs with you, not because of you. Our guest, Brittany Bettini of I Need a VA, lays out a straightforward blueprint: start with a life audit, delegate low-joy work, and capture your “pie recipe” in clear SOPs so results stay consistent even when hands change.We get honest about control, especially the hyper-independence many women entrepreneurs carry into their businesses. Brittany shares how she moved from doing everything to doing only what lights her up—coaching, teaching, creating—while VAs handle operations, inboxes, research, scheduling, design assets, and home tasks like groceries and laundry. The key isn’t just offloading tasks; it’s choosing what to keep based on joy, genius, and revenue impact, then backing the rest with documentation that a new hire can follow on day one.You’ll hear how to use Loom and AI to turn screen recordings into step-by-step SOPs, why in-house virtual assistants (especially experienced Filipino VAs) protect your IP and culture, and how to structure training so your team writes and updates the manuals as they work. We cover mistakes to avoid—like over-relying on agencies for core functions—and the management rhythms that keep quality high without micromanaging: clear outcomes, visible dashboards, and monthly SOP reviews. Think of delegation like a pendulum: initial training takes time and money, then the swing returns with compounding freedom, focus, and revenue.If you’re ready to stop being the bottleneck and start being the leader, this conversation gives you the tools and the nudge to move. Read more HERESupport the show

Ever feel like you’re building in a vacuum while the people closest to you don’t quite understand what you do? We dig into why environment outperforms motivation and how carefully choosing your “power five” can change the trajectory of your business. Rather than grinding harder alone, we map out how to engineer a circle that elevates your beliefs, sharpens accountability, and gives you the shared energy that makes hard goals feel doable.We break down the law of averages in practical terms and explore the three big transfers that happen in any group: beliefs, accountability, and momentum. You’ll hear the roles to include—an encourager who keeps your courage intact, a collaborator who shares tactics and opens doors, and an expander who sits a few steps ahead and normalizes your next level. Instead of chasing status, we show why complementary strengths matter more: email strategy from one person, YouTube growth from another, keyword research from a third, podcast audience building from a fourth. That mix becomes a composite mentor, and it beats any single playbook.Isolation has hidden costs: dwindling inspiration, slower feedback, and missed opportunities. We share how to avoid the isolation loop, why no one scales alone, and how to leverage second‑degree networks for partnerships, list growth, and faster iteration across any niche. If you’ve been thinking, “No one gets my business,” this conversation gives you a blueprint to find the right rooms and make progress feel inevitable.If you want structured accountability and a curated circle that pushes you forward, apply to our mastermind and let’s take your business to the next level. Subscribe, share this with a founder who needs a stronger circle, and leave a review to help more builders find the show.Support the show

Tax stress doesn’t start in April—it starts when we ignore the basics. We sit down with Rose, best-selling author of Add a Zero, to turn anxiety into a simple, repeatable system that keeps your books clean and your tax bill smaller. From hiring an affordable bookkeeper to building monthly routines, we walk through the exact steps that make compliance easy and strategy possible.We dig into the power of clean data: connecting your accounts to QuickBooks, letting a pro categorize your transactions, and answering a short monthly list of questions so your P&L stays accurate. Then we layer in automation using project tools like Asana—recurring tasks for contractor 1099s, retirement contributions before the cutoff, and a post-filing strategy session with your CPA. The result is less guesswork, fewer surprises, and more time to focus on work that grows the business.Rose breaks down the tax-savvy retirement options many entrepreneurs skip. Learn how a solo 401k can combine employee and profit-sharing contributions toward a high annual limit, why a SEP IRA might fit certain team setups, and how a defined benefit pension plan can unlock six-figure, tax-deductible contributions for high earners. We also cover structure choices, salary versus distributions, and the low-hanging savings a good accountant will spot when you bring organized numbers and smart questions.If you’re ready to stop scrambling and start saving, this conversation gives you the playbook: simple systems, clear roles for your bookkeeper and CPA, and proven strategies to keep more of what you earn. Subscribe, share with a founder friend, and leave a review with the tax question you want us to tackle next.Read more HERESupport the show

Tired of planning big and finishing small? We open the playbook on the exact 90-day system we use to turn clarity into revenue: define one core goal, build a simple sprint that delivers a real transformation, and create the content and metrics that move people from awareness to action. Instead of chasing visibility for its own sake, we show how to design a quarterly plan that teaches, converts, and scales without the stress of an overstuffed annual roadmap.You’ll hear why hands-on teaching outperformed daily posting, and how a focused four-day sales sprint helped our audience replace fear with confidence. We break down the sprint from idea to execution: curriculum design, scheduling, naming, sales page, onboarding emails, and the launch runway that warms demand before you ever ask for the sale. Then we connect it to a clean offer ladder—sprint into membership for practice, membership into mastermind for depth—so each step builds momentum and matches where buyers truly are in their customer journey.Throughout, we emphasize practical metrics and simple storytelling. Track list growth, clicks, page views, and registrations so you know what to keep, cut, or tweak. Use awareness content to name the problem, momentum content to deliver quick wins, and conversion messages to earn the yes with clarity and timing. If you want less noise and more movement, this is a grounded path you can run every quarter.Ready to build your next 90-day plan? Grab the 90 Day Plan programSupport the show

Confidence rarely appears first; it’s built by tiny actions that are easy to start and even easier to repeat. We sit down with tiny habits coach Julie to unpack a practical, science-backed approach for getting unstuck, turning ideas into a weekly plan, and tracking what actually moves a business forward. If motivation has let you down, this conversation shows you how behavior design, not willpower, creates momentum.Julie breaks down habit stacking with simple, real-life examples: filling a water bottle after letting the dogs out, reading one chapter when you sit at your desk. We dig into why environment design beats good intentions, how quick celebrations rewire the brain for consistency, and the small tweaks that keep actions sustainable on your busiest days. From there, we shift into strategy: translating goals into daily and weekly actions, building a 12-week cadence, and using a Friday review to recalibrate without losing steam.We also challenge the obsession with lagging metrics like downloads and revenue. Instead, you’ll learn to focus on leading indicators—outreach sent, content shipped, follow-ups logged—that you can control and that predict future results. Julie shares a clear distinction between doing more and doing what matters, plus the mindset shift from taking numbers personally to treating them as useful, neutral data. We close with a look at her Passion To Profit framework, which helps validate demand, price with confidence, and turn skills into a profitable, resilient business.If you’re ready to replace “go big or go home” with small, consistent moves that compound, press play now. If this helped, subscribe, share it with a friend who needs momentum, and leave a quick review so we can reach more builders like you.Read more HERESupport the show

January doesn’t fail you—your timing does. When most entrepreneurs try to plan and execute at the same time, the daily grind eats their goals by week two. We take a different path: build a 90-day plan before the year turns so you start with clarity, momentum, and a short list of actions that actually move numbers.We walk through a focused framework: reflect on last year’s metrics, choose just two goals for the first quarter, and translate each into precise projects and tasks you can schedule and measure. Using a real example—adding 1,000 qualified email subscribers—we map the projects (podcast guesting, list swaps, and creating a relevant opt-in) and outline the task lists that make them work: researching aligned shows, crafting targeted pitches, aligning the opt-in to episode topics, setting dates, and tracking conversions with simple attribution. You’ll hear how weekly check-ins on leading and lagging indicators help you pivot fast, protect your energy, and compound wins.We also share two client stories that underscore the payoff of early planning. One entered Q1 with tasks queued and saw a 25% revenue lift in the first 90 days. The other waited until January to plan, spent two weeks catching up, and never found traction. The takeaway is clear: planning is a multiplier when done before the calendar flips. If you want a calmer January and a stronger February, build your quarter now—set two goals, define your projects, break them into tasks, and measure what matters.Want the template and prompts we use? Grab the Strategic Growth Plan Guide in the description and get the 90-Day Plan program while it’s discounted. Subscribe, share this with a founder who’s stuck in resolution mode, and tell us: what are your two Q1 goals?Read more HERE.Support the show