Monday Musings: The Attention Economy

My guest this week is Louise Muszynski – digital strategist, systems thinker, and Managing Partner at Digital Purpose, a purpose-led tech company building custom digital solutions for social impact organisations. Louise is deeply committed to bridging the gap between bold ideas and practical digital execution. With a background in systems design and strategy, she’s helped countless organisations launch secure, scalable tech products that serve real-world missions - without requiring founders to be technical experts. At Digital Purpose, Louise works alongside a certified team to co-create digital tools that are values-aligned, human-centred, and built to last. From telehealth to education to advocacy, her work supports purpose-led leaders in scaling their impact through thoughtful, future-proof technology. In this episode, we explore Louise’s journey into the purpose-driven tech space, the rise of inclusive innovation, and how she’s helping to rewrite the rules of who gets to build and lead in tech. 🔗 Explore more from Louise and her work: https://www.digitalpurpose.com.au/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Bianca Bartlett –sustainability advocate, circular economy strategist, and co-founder of The Full Circle Collective, a purpose-driven initiative working to turn waste into community value through upcycling, repair and reuse. Bianca is a passionate believer in the power of local, community-led solutions to tackle environmental challenges. With a background in environmental management and sustainability, she has played a key role in launching initiatives that shift how we think about consumption, waste and community wellbeing. Through The Full Circle Collective, Bianca partners with local businesses, social enterprises and grassroots organisations to promote circular economy principles - offering workshops, retail experiences and education that help people make more sustainable choices. In this episode, we explore Bianca’s journey from environmental management to community changemaker, the real-world challenges of building a circular economy project, and her vision for a more sustainable and connected future. 🔗 Explore more from Bianca and her work: https://thefullcirclecollective.com.au  Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Nandeeta Maharaj – social entrepreneur, marketing and impact strategist, and founder of Goods 4 Good, a certified social enterprise marketplace helping people shop their values and create impact with every purchase. With a bold vision to become the “Amazon of social enterprise,” Nandeeta created Goods 4 Good to connect consumers with purpose-driven products that support mental health, environmental sustainability, animal welfare, and poverty alleviation. Today, the platform features over 60 social enterprises and 500+ ethical, values-led products from Australia and around the world. Nandeeta’s journey is powered by her background in marketing, communications, and social impact—and a strong belief that business can (and should) be a force for good. She's also a proud Catalysr and WSU Launchpad alum, mentor at WAGEC and Young Change Agents, and a recent winner of the 2025 Social Enterprise Business of the Year award from the South Asian Business Awards. In this episode, we dive into Nandeeta’s founding story, how she’s scaling impact through e-commerce, and the lessons she’s learned as a purpose-driven entrepreneur building for the long haul. 🔗 Explore more from Nandeeta and her work: https://www.goods4good.com.au/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Kylie Flament – sustainability leader, systems thinker, and CEO of the Social Enterprise Council of NSW & ACT (SECNA), the peak body for social enterprise in the region. Kylie is a passionate advocate for using business as a force for good. With a background in large-scale systems transformation, impact leadership, and environmental sustainability, she helps drive the growth of businesses that put people and planet before profit. Through her work at SECNA and beyond, Kylie is focused on unlocking the potential of social enterprises to build a more inclusive, regenerative economy - one that supports community wellbeing, meaningful work, and long-term resilience. In this episode, we explore Kylie's journey from climate-focused corporate work to the heart of the social enterprise movement, the power of values-aligned leadership, and what it takes to transform systems from the inside out. 🔗 Explore more from Kylie and her work: https://womenshealingsanctuary.com.au/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Ben Thompson – employment law expert, tech entrepreneur, and founder & CEO of Employment Hero, a global platform transforming how small and medium-sized businesses manage HR, payroll, and employee engagement. Ben began his career in employment law, witnessing firsthand the challenges businesses face in managing their workforce. This experience inspired him to create Employment Hero in 2014, aiming to simplify employment processes and make them more rewarding for everyone. Under Ben's leadership, Employment Hero has grown to support over 300,000 businesses and more than 2 million users worldwide, offering tools that streamline HR tasks, enhance compliance, and provide valuable employee benefits. In this episode, we delve into Ben's journey from legal practice to tech innovation, his insights on building a purpose-driven company, and how Employment Hero is shaping the future of work. 🔗 Explore more from Ben and his work: https://employmenthero.com/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Sharalyn Drayton – counsellor, supervisor and founder of The Women’s Healing Sanctuary, a powerful initiative supporting women to reconnect with their inner wisdom, strength, and sacred purpose. Through therapeutic support, restorative retreats, and nurturing environments grounded in trauma-informed care, Sharalyn creates space for transformation - where women experiencing exhaustion, trauma, or distress can rest, heal, and reclaim their voice and power. Her work draws on deep experience in the mental health sector and a profound respect for the journey associated with grief and loss.  In this episode, we explore Sharalyn’s path to founding The Women’s Healing Sanctuary, the role of therapeutic community in recovery, and how safe, sacred spaces can lead to profound personal and collective healing. 🔗 Explore more from Sharalyn and her work: https://womenshealingsanctuary.com.au/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Thea Stinear – educator, leader, and passionate advocate for the transformative power of learning. Thea is the CEO of Cool.org, an organisation revolutionising education by providing teachers with free, high-quality, curriculum-aligned resources that embed environmental, social, and economic sustainability into all subjects and curriculum areas. ​ With over 16 years of experience in the education sector, Thea has witnessed firsthand the profound impact of quality education in fostering opportunity, growth, understanding, and hope. ​ In this episode, we explore Thea's journey from classroom teacher to CEO, her insights on developing leadership in young people, and her vision for education as a platform for lifelong growth. 🔗 Explore more from Thea and her work: https://cool.org Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Sam Crosby - oral storyteller, myth guide, and founder of Recalling Fire, an initiative rekindling our wonder for life through the ancient art of traditional storytelling. Sam is also the host of Drop The Map, an audio series that invites listeners to explore their life paths into the unknown, using mythic tales as a compass. Through immersive storytelling experiences, Sam leads individuals and communities to access the uncanny clarity and potency of ancient stories as they meet our modern day. In this episode, we delve into Sam's journey from personal transformation to becoming a torchbearer of oral tradition, and how he's using myth and story to help others navigate the complexities of contemporary life. 🔗 Explore more from Sam and his work: https://www.samuelcrosby.com Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Nicole Gibson – founder, social entrepreneur, and visionary at the forefront of emotional health innovation. Nicole is the creator of Love Out Loud and CEO of inTruth Technologies, a groundbreaking initiative harnessing the power of AI and wearable tech to measure and support emotional wellbeing in real time. Her mission is to democratise emotional intelligence and equip individuals with tools to better understand themselves and each other. In this episode, we explore Nicole’s powerful journey from becoming Australia's youngest Mental Health Commissioner to building tech that bridges compassion and data, and how she’s using AI to pioneer a new era in mental health care—one that’s emotionally aware, accessible, and radically human. 🔗 Explore more from Nicole and her work: https://nicolegibson.com/   Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Valeria Della Rosa – founder, innovator, and passionate advocate for neurodivergent families. Valeria is the creator of Oli help, a groundbreaking app designed to support parents of children with ADHD—offering data-driven insights, personalised strategies, and practical advice, all without the need for a formal diagnosis. Her mission is to empower parents navigating neurodivergence with accessible tools that honour their lived experience. In this episode, we dive into Valeria’s journey from lived experience to tech innovation, how her app is filling a critical gap in the support landscape, and how she's helping parents feel seen, supported, and resourced—without the red tape. 🔗 Explore more from Valeria and Oli Help: https://www.olihelp.com/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.