408 Cat Longshaw: The Carbon Accountability Era

My guest this week is Cat Longshaw - Co-founder and CEO at Trace, one of Australia’s fastest-growing climate tech companies helping businesses measure, reduce and report their carbon emissions. Cat has built trace into a trusted partner for organisations navigating the rising expectations - and increasing requirements - around climate accountability. Her work sits at the intersection of technology, behaviour change and business leadership, making decarbonisation not only achievable, but accessible. In this episode of Humans of Purpose, we dive into Cat’s journey from startup founder to climate leader, the evolving landscape of corporate sustainability, and why transparent reporting is becoming non-negotiable for companies of every size. We explore what real climate action looks like inside businesses, how trace helps turn emissions data into practical progress, and why accountability across the private sector is one of the biggest levers we have for change. Tune in to hear Cat Longshaw’s insights on climate leadership, and impact-driven entrepreneurship. 🔗 Explore more from Cat's work here:  https://www.our-trace.com/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Sarah Sheridan - Co‑Founder and Deputy CEO of Clothing The Gaps, the powerful Aboriginal-led social enterprise using fashion to drive social change. Sarah has helped build a business where every t-shirt tells a story, and carries a message. Through her work, she’s redefining how brands can be platforms for policy, justice, and community. In this conversation, we explore how Sarah blends activism and entrepreneurship, why inclusion matters so deeply to her, and how she uses design and strategy to amplify First Nations voices. Recorded live amidst the energy and buzz of Convene 2025, please note there’s a little background noise, but the conversation is well worth it! This episode is part of our Short Takes on Purpose series (in partnership with Social Traders), where we spotlight bold thinkers reshaping business for good. 🔗 Explore more from Sarah's work here:  https://www.clothingthegaps.com.au/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Jess Hill - investigative journalist, award-winning author, educator and one of Australia’s leading voices on gendered violence. Jess’s deeply important work unpacks not just abuse, but the power structures that enable it. She’s best known for her landmark book See What You Made Me Do, which explores coercive control, won the 2020 Stella Prize, and was adapted into a major SBS docuseries. Jess has also created a powerful podcast called The Trap, and in her Quarterly Essay The Reckoning, she investigates how #MeToo has reshaped Australia’s landscape. In this episode of Humans of Purpose, we explore how Jess turned her journalism into advocacy, how she’s influencing law reform, educating institutions, and helping everyone understand not just the problem, but the systemic change needed. We talk about perseverance, accountability, and the kind of courage it takes to speak truth to power. Tune in to hear Jess Hill’s story, and how her work is shaping our collective future. 🔗 Explore more from Jess's work here:  https://www.jesshill.com.au/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Nicole Donnison - Social Procurement & Inclusion Manager at ICON Construction, a purpose‑led construction company building not only outstanding spaces but also stronger, more inclusive communities. Nicole is deeply committed to redefining what leadership in construction looks like - where commercial success and social value go hand in hand, and where every project becomes an opportunity to create lasting impact. In this conversation, we explore Nicole’s journey as a purpose‑driven leader, how she’s challenging industry norms, and the innovative ways ICON is integrating social procurement, inclusion, and sustainability into its core operations. This episode, recorded live amidst the energy of Convene 2025, Social Traders’ annual conference - is part of our Short Takes on Purpose series, created in collaboration with Social Traders, where each fortnight we spotlight bold ideas and practical insights from leaders driving impact through business. Listen in to hear how ICON Construction is paving the way for a more responsible and inclusive construction industry, and Nicole’s reflections on leadership, impact, and building a legacy that lasts well beyond the projects themselves. 🔗 Explore more from Nicole's work here:  https://icon.co/news/nicole-donnison-named-social-traders-national-game-changer-of-the-year/  Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Lottie Dalziel - founder of Banish, and a leader redefining what sustainability looks like in everyday life. Lottie’s journey began with one big question: how can we make it easier for Australians to live and shop more sustainably? What started as a simple idea has grown into a national movement, from shoeboxes filled with bottle tops to a micro-recycling hub transforming waste into beautiful, useful products. In this episode of Humans of Purpose, we explore how Lottie turned curiosity and care into action, the power of community-led change, and how purpose-driven leadership can make sustainability both practical and inspiring. Tune in to hear Lottie’s story - how she’s helping everyday Australians be part of the change, one small action at a time. 🔗 Explore more from Lottie's work here:  https://banish.com.au/  Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Yoan Noguier - Co-founder and CEO of Yunus Sports Hub, a global initiative using sport and social enterprise to tackle poverty, unemployment, and climate challenges. Yoan is focused on making every dollar count, ensuring resources are directed where they can generate the greatest social impact while empowering communities to thrive. In this conversation, we dive into Yoan’s journey as a social entrepreneur, the strategies behind scaling purpose-driven initiatives, and the insights he’s gained about collaboration and creating solutions that genuinely improve lives. This episode - recorded live amidst the hustle and bustle of Convene 2025, Social Traders’ annual conference - is the fourth in our Short Takes on Purpose series, created in collaboration with Social Traders, where each fortnight we explore powerful ideas and practical insights from leaders driving impact through business. Listen in to hear how Yunus Sports Hub is transforming the way social impact is funded and delivered, and Yoan’s reflections on the role of sport, business, and innovation in shaping a better world. 🔗 Explore more from Yoan's work here:  https://www.yunussportshub.com/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Anthony Chesler - CEO of Thread Together, and a leader committed to creating real-world impact through purpose-driven innovation. Anthony works to ensure that people in crisis are met with care, dignity, and choice, and that the systems designed to support them truly respond to human need. In this episode of Humans of Purpose, we explore Anthony’s journey as a social entrepreneur, how he balances scaling impact with staying human-centred, and the lessons he’s learned about leadership, empathy, and creating solutions that restore both hope and dignity. Tune in to hear Anthony share the story behind Thread Together, the powerful work being done across Australia, and his reflections on what it takes to drive meaningful change in communities - even when the challenges are big. 🔗 Explore more from Anthony's work here:  https://www.threadtogether.org/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Lorraine Finlay - Australia’s Human Rights Commissioner, and a leader committed to advancing human rights at every level. Lorraine works to ensure that human rights are not just principles on paper, but lived and experienced in our communities, workplaces, and homes, while also shaping policies and practices at a national and systemic level. This episode - recorded live amidst the hustle and bustle of Convene 2025, Social Traders’ annual conference - is the third in our Short Takes on Purpose series, created in collaboration with Social Traders, where each fortnight we explore powerful ideas and practical insights from leaders driving impact through business. You might notice a few audio discrepancies throughout this conversation (due to being live from the event), but we promise it’s worth tuning in for Lorraine’s powerful insights and reflections. Together, we explore her journey as a leader in human rights, how she balances influencing large-scale change with fostering everyday respect and fairness, and the lessons she’s learned about leadership, empathy, and recognising the progress already being made - even as more work lies ahead. 🔗 Explore more from Lorraine's work here:  https://humanrights.gov.au/our-work/commission-general/human-rights-commissioner-ms-lorraine-finlay https://au.linkedin.com/in/lorrainejfinlay Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Andrew Mellody - CEO of Humble Brag, Co-Founder & Managing Director of Co-Ground, Anti-Poverty Award Winner, and a passionate social entrepreneur dedicated to creating meaningful impact. Since launching his ventures, Andrew has built organisations that combine purpose, strategy, and social impact with real-world results. Humble Brag donates 50% of its profits to fund Indigenous youth programs and international aid, while Co-Ground supports community-led development projects in the Northern Territory, Vanuatu, and the Philippines - improving access to education, employment, health, and sanitation. As a leader, Andrew focuses on scaling initiatives while staying true to their mission, values, and community-driven approach. Beyond his entrepreneurial work, he is a thoughtful strategist and storyteller, passionate about showing how business can be both impactful and purpose-led. In this episode, we explore Andrew’s journey as a social entrepreneur, the lessons he’s learned about leadership and impact, and how he balances the challenges and excitement of building enterprises that make a real difference in the world. 🔗 Explore more from Andrews's work (Humble Brag & Co-Ground) here:  https://www.co-ground.org/ https://humblebrag.au/ https://au.linkedin.com/in/andrewmellody Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

My guest this week is Jehan Ratnatunga - VP of Strategy and Growth, and a proud co-founder of Who Gives A Crap, the purpose-driven company that makes toilet paper, tissues, and paper towels from 100% recycled or bamboo paper. Since launching in 2012, Jehan and the team have built one of Australia’s most recognisable social enterprises - one that combines humour, creativity, and sustainability with real-world impact. Who Gives A Crap donates 50% of its profits to help fund clean water and sanitation projects, while also helping to save millions of trees through their environmentally friendly products. As VP of Strategy and Growth, Jehan focuses on scaling the brand globally while staying true to its mission and playful personality. Beyond his role at Who Gives A Crap, he is an experienced storyteller and strategist, with a passion for showing how business can be both impactful and joyful. This episode is the second in our Short Takes on Purpose series, created in collaboration with Social Traders, where each fortnight we explore powerful ideas and practical insights from leaders driving impact through business. In this episode, we explore Jehan’s journey as a co-founder, how Who Gives A Crap grew from a bold crowdfunding campaign into a global household name, and the lessons he’s learned about leadership, impact, and building a brand that people truly love. 🔗 Explore more from Jehan's work and Who Gives A Crap here:  https://au.linkedin.com/in/jehan-ratnatunga-90b7394 https://au.whogivesacrap.org/pages/our-impact Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.