HAVE YOU MET BEHAVIORAL ECONOMICS
Pedro Schreier
Ever wondered why your customers do the bizarre things they do?
Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?
Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!
Enter the world of Behavioral Economics: where psychology meets dollars and sense.
Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?
Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!
Enter the world of Behavioral Economics: where psychology meets dollars and sense.
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