No More Chuck in the Truck: How to Attract Real Clients and Real Talent

In Part 2 of this conversation, Alberti Ortiz of Boca Landscape Design reveals how he landed and manages six Costco locations, dives into his design-build journey, and shares how collaborating with Willie Rodriguez of A’s Ornamental has helped grow his thriving landscaping business. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 📈 Helium SEO - Click Here 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

Alberti Ortiz opens up about finding faith, quitting drinking, and leading his Boca landscaping business with a renewed purpose. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 📈 Helium SEO - Click Here 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

In Part 2 of this focused series, Jonathan Pototschnik drills down into what lawn care business owners should truly prioritize: first, getting customers—and second, building the team to serve them. He shares tactical insights for both and explains why clarity of focus is the ultimate tool for building a thriving, distraction-free company. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 📈 Helium SEO - Click Here 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

In this episode, lawn care industry leader Jonathan Pototschnik shares why mastering focus is the difference between chaos and consistent growth. He breaks down how to zero in on what truly moves the needle in your business, eliminate distractions, and stay committed to your core priorities—so you can build a stronger, more profitable company. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 📈 Helium SEO - Click Here 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 📈 Helium SEO - Click Here 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

In Part 2 of this powerful series, industry veteran Kevin Salters dives deep into two critical topics for lawn care success: building route density and attracting your ideal customer. Then, he shares hard-earned lessons on hiring and retaining top-tier employees—giving you the blueprint for a streamlined, profitable operation. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 📈 Helium SEO - Click Here 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

In this kickoff to a four-part series, lawn care veteran Kevin Salters—who’s worked with industry giants like TruGreen, Russo, and BrightView—unpacks his 40+ years of experience to teach you how to price your services right. From knowing your numbers to staying profitable in a competitive market, this episode is a must-listen for anyone serious about making money in lawn care. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals Helium SEO - Landscaping Digital Marketing Services 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

Discover why frugality is a financial superpower and learn practical ways to save money in both your business and personal life—without being cheap. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals Helium SEO - Click Here 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

In the final part of this four-part series, Joey Coberly opens up about running a debt-free company, building emergency reserves, and making wise financial choices to help lawn care business owners stay in control and out of the red. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

In Part 3 of this four-part series, Joey Coberly shares hard-earned lessons on hiring the right employees and creating systems for retention—so lawn care business owners can build reliable teams and scale with confidence. 🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here) 📲 Connect with Paul - Visit Official Website 🛠️ Paul’s Recommended Tools & Professionals 💻 Horizon360 – All-in-one contractor business software -  Click Here 📞 CallRail – Track where your leads are coming from - Click Here 📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here  📈 Lawn Care Launch - Click Here 🌐 Footbridge Media – Get a pro lawn care website -  Click Here 🎬 VIP On-Demand: Lawn Care Life Conference 🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart. 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates Know Your Numbers Paul’s Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash 🌿 Paul Recommends Jarvis Poison Ivy Soap: Click Here to Order Relay's Online Banking: Click Here to Open an Account Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.