Follow Up Genius

In this episode, Wesley and Stephen talk about Zillow’s recent announcement that they have become a full-fledged broker.They explain how it is that we got to this point. The reason is that our industry professionals have failed.We did this to ourselves by not calling customers back. However, there is a silver lining to all of this. In order to combat Zillow, agents need to become community experts. Their benefit is that they have personal brands and have the time to put into community efforts.Therefore, Wesley and Stephen say to build relationships with your customers, especially relationships that don’t end once you receive the commission check. Additionally, protect yourself going into the future by innovating.Some ideas for innovating are to create different levels of services such as good, better, and best packages. Buyers who have less time than money will be willing to pay for extra services that save them time and you won’t have to wait to get paid until you sell the house.Show notes:Zillow recently made a big announcement.They have become a full-fledged broker.You may be wondering what this means for you as a real estate agent. Should you be scared, excited, crying, or celebrating? That is what we are going to be covering in this episode.Stephen and I are going to be sharing how to combat these changes in a way that will allow you to get ahead. We’re explaining why this announcement further proves the fact that we agents need to be follow-up geniuses. In this Follow-Up Genius episode you'll also learn:- How we got here and what we can do now that we are here.- How to become an ally of Zillow’s or even combat them.- How to become a local leader.- A comparison between the real estate industry and the taxicab industry.- What the simplicity chase is.- What you can do to protect yourself as you move into the future.- Concrete ideas for innovation that will allow you to get ahead of Zillow.Here at the Follow-Up Genius, we help agents build a process and then guide them through each step of that process.For special updates, training, and access to our exclusive Facebook group, check out http://www.followupgenius.net.

The debate on using or not using a CRM (customer relationship manager) can be a hot topic and the fact is most real estate agents and businesses do not use CRMs, or databases of any type to track their leads, vendors, or clients/customers.But can using a CRM really make a difference? Does it really even matter, and is it worth the extra expense? In this episode, Wesley tackles this debate with some ideas that might make you re-think your position on this topic. The results could be life-changing!

Are you using scripts for your follow up calls, emails, or texts? Or worse, not using scripts at all, and simply winging it?In this episode, Wesley talks about how to make more effective follow-up calls with a little creativity and how creating a script can create more consistent results.Plus he'll share some key tips and tricks you could use to stand out from the others when calling your new leads and prospects, to get them to want to actually talk to you, respond to your e-mails, texts, or voicemails.

In this episode, I'm going to share 6 of the biggest lessons I've learned so far from the COVID-19 pandemic, in both entrepreneurship and follow up.When this thing first hit, I kinda freaked out a bit. So the first thing I had to do was get my mind right.How I did this might actually surprise you, but it was so important to move on.I'll share that along with what mistakes to avoid when communicating with clients and customers, as well as the most important thing you could do to get back to work when the economy opens back up.These lessons will help you get back in business as well as prepare you for ups and downs you may encounter later down the road (maybe sooner than you'd think).

Something I've seen a lot of is people complaining about lead sources."These leads suck!""Are Zillow leads any good?""I never sold one deal off these leads""I've wasted thousands and never got a single deal"What I see is that most of the responses seem to say they are all terrible, YET there are thousands of agents doing a whole TON of deals through these lead sources.Why is that? What are these agents missing? Have you had similar experiences?In this episode, we'll talk about lead sources, which ones are good (and which ones suck?) and what can you do to ensure you maximize your ROI from whatever lead source you're either using or considering using.

Have you ever been hurt by a friend or family member not referring or using you to buy or sell a home? Why does this happen and what do you do when it does?The reasons we've found this happens will surprise you! This week on the Follow Up Genius show, we'll be talking about why this happens, what you can do about it and if it is even a good idea to work with family and friends anyway.

I've spoken to several agents who are wondering how to respond to the current Corona Virus pandemic and ensure they not only survive today but can thrive when it's all over.In this episode, we'll share some key insights, to keep a cool head during this challenging time, as well as strategies you can use to respond and prepare for the upcoming weeks and months, putting yourself in the best position for a strong finish to your year.

Accountability plays a major role in getting us to move forward and creating habits that will benefit us in all areas of your life, and it all starts with a certain set of questions you need to ask yourself.This week we'll be sitting down with our guest Greg Santos, who will get you asking yourself some questions so you can start making REAL progress and create long-lasting results in your life, business, and overall lifestyle!

Real Estate is a relationship business, and believe it or not, a magazine in the mail or an e-mail doesn't have the same impact on your relationship as a one-on-one meeting.Reconnecting with clients in a way that will make an impact and keep you top of mind isn't an easy game, but what if I told you this was an approach top producers (yes people probably much busier than you) use to keep past clients and those within their sphere to continue to refer and do business with them year after year?In fact, this method has worked so well, they say their clients never even consider looking in the direction of other competitors!This week we'll reveal exactly how you can do it too and what it takes to make "coffee meetings" a successful part of your marketing strategy.This show includes topics for real estate agents on various things, real estate coaching, real estate training, real estate agent training, real estate marketing, lead generation, and Facebook marketing.

Top producers have been doing this to stay ahead of the competition for over 10 years, but it's a well-kept secret they don't want you to know about.Have you ever been shopping for something online, then later, you started to see ads for that thing following you around?Have you ever wondered how they do that??? What if you could use ads like that to stay in front of your prospects, contacts, family, friends, past clients when they are using Facebook, Google, Pinterest, YouTube, or Instagram?That would be pretty cool right?!We'll be revealing why ads seem to follow you around the internet and why top producers don't want you to know about it, make sure you don't miss this episode!