How to build a career in B2B SaaS and become a Director of Growth Marketing
🎤 About Epic Growth Podcast:
Honest and inspiring conversations with B2B SaaS pioneers and leaders about career, leadership, and much more. We deconstruct careers and tell the stories behind success.
Get your portion of career advice, motivation, an abundance of practical information, and just meet a bunch of cool folks.
🗣 Hosted by Alex Pisarevsky, CEO of Epic Growth, and Patrick Layer, Founder & Growth Marketing Consultant and Head of Growth at PVH
🔥 Our guest: Ignacio Gallegos, Director of Growth Marketing at Whereby- video conferencing tool. He began his career as an audio engineer in Chile, and after getting his MBA decided to make a career shift and moved to the Netherlands to start working in marketing.
In this episode:
— What does a career in growth marketing look like
— What’s the difference between traditional and growth marketing
— How to switch between them
— Work in a small VS big SaaS
— What is the best performing marketing channel
— How to determine if a company is ready for growth marketing
— How to scale your career
— What are the right skills for marketers
