EA678: Rachel Gresham and Ali Alsaleh - Built for Business

Built for BusinessIn this episode, Mark R. LePage welcomes Rachel Gresham and Ali Alsaleh from The American Institute of Architects to discuss Built for Business, AIA’s new podcast. Rachel and Ali share their paths through architecture and the experiences that shaped how they think about business. They also explore why architects need stronger business knowledge to build successful firms.Rachel brings together experience in architectural practice, business strategy, research, and education. Ali’s career has spanned architecture, design, filmmaking, writing, and media production. Today, they work together at AIA to create professional practice resources that support architects at every stage of their careers.Together, Mark, Rachel, and Ali discuss the inspiration behind Built for Business and the lessons emerging from its conversations. They explore why there is no single model for a successful architecture firm. Discover how better business practices can help architects create healthier, more profitable, and resilient firms.This week at EntreArchitect Podcast, Built for Business with Rachel Gresham and Ali Alsaleh.Learn more about Built for Business and listen at Built for Business, and connect with Rachel and Ali on LinkedIn. Please Visit Our Platform SponsorsInPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

Revitalizing Cities Without Losing Their IdentityHow can we approach revitalizing cities without losing their identity? In this episode, Mark R. LePage sits down with Juan Mullerat, Founding Principal of Plusurbia Design in Miami. Juan brings more than 25 years of experience in urban design, planning, and sustainable growth.Juan explains how every city has its own DNA, shaped by history, culture, infrastructure, and the people who live there. He shares how thoughtful revitalization starts by understanding those layers before introducing change. Using real-world examples, Juan explores public engagement, transit-oriented development, and the role of good planning in creating stronger communities.Juan challenges architects to think beyond individual buildings and consider how their work contributes to the larger city. He explains why listening and communication are essential tools for architects who want to advocate for better places. Juan also shares why caring for existing clients may be one of the best ways to build a stronger architecture firm.This week at EntreArchitect Podcast, Revitalizing Cities Without Losing Their Identity with Juan Mullerat.Learn more about Juan at Plusurbia Design, check out the children's book From Wood Blocks to City Blocks, or connect with him on LinkedIn.Please Visit Our Platform SponsorsInPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:DATM

Protecting Your Architecture Firm Before Problems BeginProtecting your architecture firm starts long before a claim or costly mistake occurs. In this episode, Mark R. LePage sits down with Zachary Waters, Managing Principal of Black Swan Insurance Services. Zach helps architecture and engineering firms understand risk, insurance, and the steps they can take before problems begin.Zach breaks down professional liability in clear, practical terms for small firm owners. He explains why building the right team of advisors matters and how to better understand your insurance coverage. He also shares simple ways to identify risks early and make smarter business decisions.The conversation also explores how AI is changing the risk landscape for architecture firms. Zach discusses emerging liability questions and why firm owners should pay attention now. This episode offers practical guidance to help you protect your firm while building a stronger business.This week at EntreArchitect Podcast, Protecting Your Architecture Firm Before Problems Begin with Zachary Waters.Learn more about Zach at Black Swan Insurance Services, or connect with him on LinkedIn.Please Visit Our Platform SponsorsInPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:DATM

Your Architecture Firm Doesn’t Need Another Good IdeaIn this solo session of the EntreArchitect Podcast, Mark R. LePage explains why your architecture firm doesn’t need another good idea. Most architects already have plenty of ideas for improving their firms. The real challenge is making decisions, taking action, and following through.As the profession changes faster than ever, execution becomes a competitive advantage. Mark explores why waiting for the perfect plan can slow growth and create unnecessary friction. Instead, simple systems and clear decisions can help turn good intentions into consistent progress.Your architecture firm doesn’t need another good idea sitting on a list. It needs a process for choosing what matters and moving it forward. Tune in to learn how stronger execution can help you build a more focused, adaptable, and successful firm.This week at EntreArchitect Podcast Solo Sessions, Your Architecture Firm Doesn’t Need Another Good Idea.Referenced in this EpisodeThe Iconic Firm AcceleratorPlease Visit Our Platform SponsorsInPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:DATM

The One Person Holding Your Architecture Firm BackIn this solo session of the EntreArchitect Podcast, Mark R. LePage explores the leadership transition in architecture firms as they grow. The skills that helped you start your firm may not be the same skills needed to lead it forward. At some point, sustainable architecture firm growth requires you to shift from being the person who does everything to the person who leads others.Mark examines how the habits that once made you successful can eventually hold your firm back. Solving every problem, making every decision, and managing every client relationship may feel productive. However, those habits can also create a business that depends entirely on you. Leadership means learning when to step in, when to delegate, and when to give others the space to lead.Mark challenges you to ask what your firm needs from you now, rather than what it needed when you started. Growth may require giving up control, developing new leaders, and letting go of work you have always done yourself. Instead of simply designing buildings, you begin designing the culture, standards, and future of your firm. Tune in to discover why the next stage of your architecture firm may depend on making yourself your next project.This week at EntreArchitect Podcast Solo Sessions, The One Person Holding Your Architecture Firm Back.Please Visit Our Platform SponsorsInPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:DATM

How to Communicate Your Value and Win More WorkStorytelling for architects can turn complex ideas into clear messages that clients understand and remember. In this episode of the EntreArchitect Podcast, Mark R. LePage sits down with Lee Schneider of Red Cup Agency. Lee shares how architects can use storytelling to communicate their value, strengthen their brand, and win more work.Lee brings decades of experience in storytelling, media, and education to the conversation. He has written for Good Morning America, produced for Dateline NBC, and created documentaries for major television networks. In addition, he has spent 10 years teaching media-making at the USC School of Architecture.Mark and Lee explore practical ways architects can build stronger stories around their work. You’ll learn how to simplify complex ideas, connect with clients, and make your message more memorable. This conversation shows why better storytelling can lead to stronger relationships, clearer pitches, and projects that get funded.This week at EntreArchitect Podcast, How to Communicate Your Value and Win More Work with Lee Schneider.Learn more about Lee at Red Cup Agency, or connect with him on LinkedIn.Please Visit Our Platform SponsorsInPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

The Architect Who Learns Fastest Wins in the Age of AIIn this solo session of the EntreArchitect Podcast, Mark R. LePage explains why the architect who learns fastest wins in the age of AI. As information becomes easier to access and technology evolves at record speed, success depends less on what you know today and more on how quickly you can learn, test, and adapt. Instead of fearing change, Mark encourages architects to see AI as an opportunity to build a stronger, more resilient practice.He explores why curiosity, experimentation, and continuous learning are now essential business skills. Along the way, Mark shares how firms can create a culture that rewards growth instead of perfection. He also explains why waiting for certainty may be the biggest risk of all in today's profession.Mark offers practical ways to develop faster learning habits for yourself and your team. Rather than chasing every new tool, you'll discover how to build a mindset that keeps you ahead no matter what comes next. Tune in to learn why your greatest competitive advantage is not AI itself, but your ability to learn faster than the pace of change.This week at EntreArchitect Podcast Solo Sessions, The Architect Who Learns Fastest Wins in the Age of AI.Please Visit Our Platform SponsorsInPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:DATMEmerging

What AI Knows Before You Draw the First LineAI site feasibility analysis is changing how architects evaluate land before design begins. In this episode of the EntreArchitect Podcast, Mark R. LePage talks with Gayathri (G3) Venkataraman, Founder and CEO of GeoProspex.ai, about how artificial intelligence is helping architects and developers make better decisions before the first line is drawn. Drawing on decades of AI leadership at Microsoft and DocuSign, G3 explains how practical AI tools can reduce uncertainty early in the design process.G3 shares how GeoProspex.ai combines proprietary AI models with trusted data sources to speed up site feasibility while protecting privacy and improving accuracy. She explains why architects should think of AI as a decision support tool rather than a replacement for professional judgment. As a result, teams can identify opportunities and risks in minutes instead of days.The conversation explores what AI means for the future of architecture, real estate, and construction. G3 discusses how firms can begin using AI today without changing everything at once. This episode offers practical insights for architects who want to work smarter, reduce project risk, and embrace new technology with confidence.This week at EntreArchitect Podcast, What AI Knows Before You Draw the First Line with Gayathri (G3) Venkataraman. Connect with G3 online at GeoProspex.ai, contact her at [email protected], or find her on LinkedIn and Instagram.If you're ready to grow a stronger architecture business, join Brian McCartney and Mark R. LePage for a free live 60-minute webinar introducing EntreArchitect Academy, the business school for architects. You'll learn the proven systems and strategies firm owners are using to build profitable, sustainable practices. Register at EntreArchitect.com/Academy-Webinar.Referenced in this EpisodeEA615: Gayathri (G3) Venkataraman – AI for Site Feasibility: Streamlining Zoning, Codes, and Permits for ArchitectsPlease Visit Our Platform SponsorsARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:DATMEmerging

Designing Healing Environments Through ArtAnnette Ridenour shares how designing healing environments through art can transform the healthcare experience for patients, families, and caregivers. With more than 40 years of pioneering work, she explains why great design shapes emotions as much as it solves problems. Her journey began with a deeply personal experience that inspired a lifelong mission to create more human-centered healthcare spaces.During this conversation, Annette explores how evidence-based design, wayfinding, and carefully curated art work together to reduce stress and create a stronger sense of belonging. She also explains why architects should bring artists into projects early instead of treating artwork as a finishing touch. Along the way, she shares how collaboration with clients, communities, and donors leads to environments that reflect local stories while improving the healthcare journey.Annette discusses the growing research behind neuroaesthetics, biophilia, and whole-person design. She offers practical insights on balancing budgets, building stronger partnerships, and designing with clear intention from day one. Whether you design hospitals or homes, this episode is a reminder that every project has the power to shape how people feel, connect, and heal.This week at EntreArchitect Podcast, Designing Healing Environments Through Art with Annette Ridenour. Connect with Annette online at Aesthetics Inc, or find her on LinkedIn.Please Visit Our Platform SponsorsARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:EmergingDATM

Rules of Practice: The Future of Architecture and EthicsRules of Practice is more than a conversation about professional architectural standards. In this episode, Mark speaks with Chad D. Reineke about why ethics, judgment, and responsibility matter even more as technology reshapes architectural practice. Together, they explore how architects can create lasting value beyond the drawings they produce.Chad shares lessons from his book Rules of Practice and explains why good judgment cannot be replaced by faster workflows or artificial intelligence. He discusses the role of mentorship, licensure, and reflective practice in developing strong professionals. Along the way, he offers practical insights for architects at every stage of their careers.Finally, the conversation looks ahead to the future of the profession. Chad explains how architects can embrace new tools without losing sight of their responsibilities to clients, communities, and one another. This episode is a thoughtful reminder that the future of architecture depends as much on wisdom and character as it does on innovation.This week at EntreArchitect Podcast, Rules of Practice: The Future of Architecture and Ethics with Chad D. Reineke. Connect with Chad online at Lightroom Studio and Nelson Worldwide, check out Rules of Practice, or find him on LinkedIn.Please Visit Our Platform SponsorsARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:EmergingDATM