Everything is Logistics by Digital Dispatch

In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they are legitimate before using them for marketing purposes, plus the reasoning behind each of these strategies. TIME STAMPS: 0:05 How to put it all together when it comes to your marketing plan.1:45 Why there are more than one website?4:08 Where do you get your cold emails? Are they purchase lists? Are they ones that you can get from an advertising campaign?6:07 The same can be said for Hubspot. You likely have to commit to a very long-term plan with Hubspot if you have that many.10:17 How to use Fiverr Freelancers to classify your emails into different groups.12:35 If you have no social media presence, get started on one platform at a time.14:07 Other marketing integrations that I would think about for your website.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

Ever looked at a tunnel, construction site, or warehouse and wondered how bad the internet signal must be? Well, if you want a good one, it's probably going to be powered by the folks over at Rajant who specialize in setting all that up. Rajant's Director of Sales Todd Rigby joined the show to talk about how to build internet and communication networks in some of the toughest environments using wireless mesh systems. If you're used to working outside, this is a good conversation on how that becoming more digitized to make your communications easier and smoother. LINKS: Rajant websiteRajant's YouTubeTIMESTAMPS: 0:05 How do you build a wireless network in the toughest environments?3:19 People come to Rajant when they have their most difficult and challenging communication problems.8:22 Wi-Fi has a unique issue where the farther you get away from an access point, the weaker your signal is.19:02 The importance of having a robust communications network at the port.26:19 What is the cybersecurity angle to all of these different connection points?29:55 The importance of having a split judging panel at events.35:26 What is a Rajant network?41:09 How Rajant has transformed the IT department of a company and how it’s changed the way they work.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

As part of our sponsorship deal with SPI Logistics, we're talking to one of their freight agents every month to get the inside scoop on what the front lines look like in the freight broker world. This month's interview is with Brad Clarke. His office is located in the Pacific Northwest and doesn't have a website or social media but relies strictly on referrals and personalized outbound emails to become one of the most successful agents at SPI. If you're a freight broker or freight agent looking to connect with other folks in your shoes, this series is for you, and this conversation with Brad gets us off to a great start. TIME STAMPS00:05:17 Cash flow is key in freight.00:11:34 Adapt and be flexible.00:13:02 Own customers, flexible hours.00:19:10 Trust your partners.00:25:04 Be vigilant and creative.00:30:01 Network to grow business.00:39:54 Communicate market conditions to customers.00:45:50 Start slow, be patient.00:49:29 Stay informed with newsletters.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

"Youth and enthusiasm is probably what got me started on it." That's a quote by the CEO of Tai Software "Mitch" Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages. But after years in logistics and a background in computer science,  he was the perfect person to do it. Today he joins the show to talk all about it. QUOTABLES: 1. "Youth and enthusiasm is probably what got me started on it."2. "You got to balance the two and make sure that you have both a really strong technical skill set as well as really specific industry knowledge."3. "And if you're going to tackle TMS, those two components have to go together."4. "You know, sometimes we lose sight of what the technology is supposed to be doing and who it's supposed to be helping."5. "You can't just build it and then use it forever. You have to continually invest in technology."LINKS: Check out Tai TMSConnect with Mitch on LinkedinTIMESTAMPS: 00:05:10 Invest in technology continually.00:10:43 Embrace brokers to add value.00:15:27 Automate freight management tasks.00:20:30 Focus on profitable customers.00:26:43 Quick, painless TMS switch.00:27:09 Efficient onboarding process saves time.00:34:59 Streamline communication with customers.00:38:19 Improve freight broker efficiency.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

Redwood Logistics may be one of the top freight companies in the world but the software ecosystem they're building is right on par with being some of the best offerings in all of supply chain. Not only do they have a proprietary set of software but they're the first to offer Logistics Software as a Service, aka LPass, which is the ability to plug into the same software logistics companies are already using in order to supercharge their tech stack. Joining the show to talk about all of this is Redwood's EVP of Managed Services, Christina Ryan.  She's one of the rare ones who picked logistics as a college focus and has stayed in the industry ever since. In this convo, she's breaking down the SaaS model in freight and how you can go the custom route, use a partner with an already-built solution, or both. LINKS: Redwood Logistics websiteConnect with Christina on LinkedinTIME STAMPS: 0:05 Christina’s background in logistics.2:23 What are some of Redwood’s products and services?7:08 How do you use data to better support your customers?12:08 What kind of data does a shipper need from Redwood?14:36 What does day-to-day look like with using Redwood Connect?18:46 What are some of the promising areas you’re seeing with automation and AI taking hold in freight?22:21 How artificial intelligence can be used in the freight space.28:20 How do we get more women to work within the logistics industry?---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

Platform Science has been around for years and rarely makes a podcast appearance but we were lucky to have a conversation with Luke Wachtel at Manifest: The Future of Logistics.Luke,  SVP of Transportation and Logistics at Platform Science, joins the podcast to discuss the world of connected fleets and the technology that powers them.  Platform Science seeks to provide an app store-like experience for fleets, wherein fleets can have choice and access to the most recent technology advances with ease and convenience. LINKS:Connect with Platform Science on Linkedin, Twitter, Instagram, and FacebookTIME STAMPS00:00:22 Connected fleets and technology.00:08:41 Make technology easy to use.00:09:45 Connected vehicles enable choice.00:17:30 Eat your own dog food.00:19:13 Connect disparate apps seamlessly.00:26:37 Trucking technology is customizable.00:29:19 Build your digital ecosystem.00:32:45 Partner with OEMs to innovate.00:37:56 Collaborate, don't compete.00:41:45 Collaboration is key.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

Retired four star Admiral Craig Faller joined the podcast to discuss the logistics and supply chain challenges that the earthquakes inflicted on Turkey and Syria. He highlighted the work of relief teams that are rapidly responding to a natural disaster, rescuing victims, and accounting for survivors. He also discussed the different logistical operations in place before the disaster, such as freight trucks and cargo ships, as well as the infrastructure and communication issues caused by the disaster.LINKS: Connect with Craig Faller on LinkedinCheck out payment solutions by PayCargoTIMESTAMPS00:03:09 Logistical challenges in disaster relief.00:10:56 Organizations respond to tragedy.00:11:18 Coordination is key.00:21:29 Streamline payment processes globally.00:27:56 Ongoing aftershocks in Turkey.00:29:00 Military brings stability and hope.00:34:28 Connect to help others.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

The freight tech space can feel overwhelming at times with what software to invest in, what software is bullsh*t, and what software is yet to come. That's why we've got podcast favorite and conference bestie Grace Sharkey back on the show to break down what you need to know when it comes to what's going on in the freight tech world. LINKSConnect with Grace Sharkey on LinkedinSupport Spartan Strong after the tragic events at MSU Shipbob dramaTIME STAMPS: 7:12 What's on the way out in the freight brokerage space11:24 TMS is not the answer to all of your problems.17:32 Investing in your customers after the sell is complete21:59 Areas that are ripe for disruption in freight31:00 How to pitch a journalist---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

Since the start of the pandemic, there has been massive volatility in the healthcare product supply chain, beginning with panic buying and overstock, followed by need-based purchases that have dropped off, and now spiking demand and out of stocks.In this episode, Matt Bolden, Director of Product Marketing at Kinsa, breaks down the health analytics that help brands and retailers better optimize their supply chains. Kinsa is a data insights business that gives customers the ability to determine when and where illness-related products should be purchased to target marketing, reduce out-of-stock issues, and better plan for production.LINKS FROM THE SHOWKinsa HealthLeading Retailer Engages Ready-to-Buy Allergy Sufferers with Kinsa Insights’ Allergy Media TargetingTIMESTAMPS:00:03:30 Supply chain volatility persists.00:07:30 Get ahead of illness demand.00:14:09 Forecast illness-based demand.00:20:13 Monitor illness in real-time.00:26:33 Proactive illness forecasting solutions.00:29:01 Navigate digital world easily.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube

Erez Agamoni, Senior Vice President of Innovation and Strategic Growth in North America at Maersk, the world's largest shipping container company, is the guest of this episode of Everything is Logistics. Maersk has 700 ships in its fleet and handles one out of every five containers shipped by sea. Erez talks about how he came to work for Maersk, his wide and varied career, including working for an airline, a forwarding company, and IT companies, and how Maersk is innovating and transforming its operations. He discusses how the Innovation Center is working on research, development, digital transformation, data innovation, and product innovation at the 100 year old company.LINKS FROM THE SHOW: Connect with Erez Agamoni on LinkedinVisit the Maersk websiteTIME STAMPS: 00:03:35 Innovate to stay competitive.00:12:05 Supply chain is now famous.00:17:52 Reduce CO2 emissions.00:23:58 Go green across all businesses.00:29:45 Real data drives innovation.00:34:44 Innovate or become a commodity.00:41:02 Predict and optimize supply chain.00:43:17 Streamline shipping processes.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube