#46: Why I Set Big Goals, Why You Might Not, and a Peek Behind the Scenes

If you’re thinking ahead to 2026 - whether you’re just starting to dream or wanting to put a solid plan into place - today’s extra special roundtable discussion is for you!In this discussion we talk about what worked and what didn’t in 2025, what we are setting our sights on for 2026, plus the number 1 thing we’d focus on if we had to make more money with less time and effort.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear:What worked and what didn’t in 2025How we’re planning for 2026 with intentionMaking more money with less time and effortCapacity-first business decisionsLetting go of what no longer fits💭 [21:00] “Getting really clear on my numbers and what I actually need each month has been incredibly motivating” ~ Ruth Poundwhite💭 [26:40] “I stopped focusing on sounding impressive and started focusing on having a high-profit business that actually feels good to run.” ~ Kate Kordsmeier💭 [28:30] “I would much rather have high profit and enjoy my life than chase some arbitrary revenue number that only stresses me out.” ~ Monica FroeseLinks:Click here to access a free bundle of goodies from The Weird HermitsQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

If selling felt heavy this year, if you didn’t meet all your goals, or you’re ready to call in more for 2026 this bonus episode is for you! I’m sharing the three shifts that can set you up for more soulful sales next year. But be quick, this is a limited episode, only available to listen to until the end of Saturday December 13th.Links:Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even shares a beautiful channelled message at the end of the episode to help you connect with your next chapter. In this episode, I open up about what it really means to honour all parts of ourselves – even the ones we’ve learned to mask in order to “fit” into work, business, or society. Talking with Nikhi reminded me how many of us hold deep gifts beneath the surface, and how much energy it takes to keep them hidden. This was such a validating conversation, especially if you’ve ever struggled to integrate the intuitive, the high-achieving, the sensitive, or the neurodivergent parts of who you are.We also explore the messy, non-linear path of building a business while navigating identity, intuition, ADHD tendencies, and the desire to be truly seen. It’s honest, grounding, and full of permission to be exactly who you are.🎧 Tune in to hear:Honouring all parts of yourselfNavigating nonlinear business pathsBlending intuition with logicADHD tendencies & energy managementA channelled message for your next chapter💭 [03:25] "I've achieved a lot of things in my career and I'm not happy, like I'm not deeply soul-satisfied. Yes, I have all the check marks in terms of family, home, job, achieving a lot there, high visibility, meeting a lot of senior people. And yet I was just like, what is the point of all of this?"💭 [12:22] "I have started to practice bringing more of my magical self into my job by talking about it with coaches that exist in my workplace to talk about it. Even with my manager, like, here's something I do and guess what? His spouse is also very much into all the things that I'm into."💭 [16:47] "So I can't change how I operate internally, which can feel chaotic and distracted. And like, I want to think about a hundred things at once."Links:Nikhi’s free Soul Petition manifesting ritualWeekly Akashic Insights listDecember sale on soul offeringsGuided rituals: Future CEO Self Activation and Your Business Reconnection Ritual ToolkitFind Nikhi on TikTok or follow her podcast on YouTubeQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what supports me.This shift has been brewing behind the scenes for a long time, and it feels both exciting and vulnerable to finally talk about it. After years of feeling drained by Facebook’s distractions, limitations, and lack of genuine connection, I knew I needed a space that felt more aligned with how I want to work and show up.Skool has been that breath of fresh air - a cleaner, calmer, more intuitive platform where real community can thrive.Beyond the tech, this move is really about honouring my own capacity. I’m simplifying, consolidating, and choosing the path that supports me so I can better support the people inside my offers. Taking this risk has brought up fears, of course, but it’s also opened up a new level of clarity and excitement for what’s possible.🎧 Tune in to hear:Why I finally left Facebook for goodWhat I love about Skool’s simplicityHow I’m simplifying my business behind the scenesThe fears that came up during this transitionWhat this new chapter means for my community💭 [11:48] "I know that I cannot make decisions in my business based on me guessing what other people will think about those decisions."💭 [15:29] "I also questioned about having separate groups in skool, like one for my free group and one for my paid members. I decided to deliberately combine them into one group. My concern was that it would water down like it would devalue the support that members saw they were getting from me in a community group. But actually, I decided that a boosted engagement across the board and more, you know, more people to support them as well as me is only a benefit."💭 [21:55] "It's more about sharing from along the way in the journey, which includes me sharing and the other members sharing and also, you know, being okay to be imperfect and share the human side of things."Links:Join the Free Soulful Sales CommunityCreate Your Own Community on Skool (affiliate link)Join Evelyn Weiss’ Skool Community (affiliate link)Apply To Speak At the Soulful Sales SummitSponsor the Soulful Sales SummitMy Black Friday & Cyber Monday SaleSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around.In this episode, I’m sharing the turning point that changed everything: the real behind-the-scenes of walking away from high-pressure launches and into a business that feels spacious, sustainable, and steady. I’ll take you through the systems, money practices, and energetic rhythms that helped me serve over 8,000 students without burning out, so you can see what’s possible for your own version of ease, expansion, and self-trust. 🎧 Tune in to hear:Breaking free from the feast-or-famine cycleShifting from high-ticket fatigue to one-to-many offersThe money practices that rebuilt my foundationLaid-back + holistic launching rhythmsSystems that support sales even on low-capacity days💭 [02:16] "I quit most of social media in the process and getting out of that big launch, feast and famine, crash out and repeat it all kind of cycle that I did find myself in sometimes before I made this decision."💭 [08:27] "The truth is, I really messed up in terms of managing the money in my business. And this is something that so many of us do not talk about and you won't see from the outside, but from the inside and from my perspective, it has been so, so important as a foundation for everything else that I'm going to share with you in this episode."💭 [17:48] "I am now able to make sales even when my capacity is low. I am able to have a really terrible month, like the month I had in July, because I always have other things going on, and it kind of evens out and makes up for it in other months. I feel so much safer and less stressed in my business."Links:Join the Black Friday Waitlist (for a Bonus & To Get the List of Offers In Advance)Soulful Sales Society MembershipThe AI Support Team courseQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scenes that feel good for you and your clients.Lauren and I dive into what it really means to build an “offer ecosystem” - one that lets your clients find exactly what they need when they need it, and lets you sell sustainably without pushing beyond your capacity. We explore how to design your business around a core transformation while keeping things flexible, creative, and supportive of your energy and season of life.You’ll also hear us talk about the beauty of simple systems that quietly do the heavy lifting - from mini-funnels and automations to mindset shifts that make it all feel more human, aligned, and doable.🎧 Tune in to hear:What an “offer ecosystem” really isWhy smaller, focused offers can make selling easierSimple systems that sell behind the scenesWays to keep automation human and values-ledHow to build your business around your capacity💭 [04:32] "I think now, especially with people's attention span and learning overwhelm and just, you know, I feel like after Covid, things kind of shifted in a lot of spaces and being able to have smaller offers that I think solve one specific problem is something that really appeals to people right now because they don't have the time, energy and in many cases the money to drop on like you know, a five thousand dollar program that does all the things when they're really only trying to maybe get, you know, two steps ahead and do one, one specific thing."💭 [07:07] "In order to get a good result from the offer creator, you really need to know your ideal client front to back or you're going to get an output that isn't going to resonate or you're probably not going to be happy with it."💭 [09:16] "If you're selling one thing, you can have something else that complements it as a trip buyer or an offer bump. And that helps increase your sales as well and also gives again, the opportunity for people to just keep kind of swirling around in your nebula and, and learning what you need, what they need from you at any given time."Links:Lauren’s website - https://laurendiana.meLauren’s Instagram - https://www.instagram.com/soul.empowered.lauren/Lauren’s free Ideal Client Clarity Creator - https://www.laurendiana.me/idealSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time.This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s working for us right now, plus how to stay grounded and make decisions that support your energy and your income.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear:Why there’s no one-size-fits-all Black Friday strategy (and how to find your way)Creative promo ideas that go beyond discounts - like anti-Black Friday freebies and daily dealsThe mindset reframe that helps you stop overthinking and just decideHow to use Black Friday as a deadline for action instead of pressure to hustleSmall tweaks to make your sale feel aligned, intentional, and fun again💭 [23:35] "For more than 10 years I've done an anti Black Friday sale. So I don't sell over Black Friday. It is one of my biggest income weeks of the year, even though I'm only leading with freebies."💭 [41:19] "There are so many different ways that you can repurpose things that you already have. Because I guarantee that everybody has at least one thing that they can sell. Even if it is a $5 digital product."💭 [60:00] "I try to think of business as like playing a video game and you're just trying to see what's on the next level."QUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel more aligned. Plus, I’m announcing a brand new free community where we can connect, support one another, and practice showing up as our full, imperfect, weird and brilliant selves.🎧 Tune in to hear:Why your weirdness is your magicHow embracing imperfection attracts your right peopleThe link between authenticity and sustainable salesMy new free Soulful Sales community announcementA simple reflection exercise to turn your “flaws” into superpowers💭 [1:27] "People need you in all of your real weird, imperfect glory. People need to hear the way that you say things, the way that you do things, the way that your unique experiences have shaped the unique work that you do in the world."💭 [15:18] "I have the best people in my community who get it, who understand, and who can talk about different ways of doing things, different ways of selling... AND we're there for the big ambitious sales goals and boosting your income without hustling hard all the time and selling your soul along the way."💭 [16:31] "You get to show up as you. The right people will be drawn to that and the wrong people will be repelled. And that is a good thing."Links:New Free Soulful Sales CommunityStart Your Own Community On Skool (affiliate link)Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey.Over the past year, this mastermind has taught me so much about connection, collaboration, and courage. From the initial nerves of wondering if I belonged, to discovering how much each of us had to contribute, I’ve learned that real growth often happens when we allow ourselves to be seen - imperfectly and fully.In this conversation, I’m sharing the five biggest lessons I’ve taken from this experience - from following unexpected opportunities, to embracing vulnerability, and celebrating the unique “zone of magic” that each of us brings to the table.🎧 Tune in to hear:The unexpected path that led me to this mastermindHow imposter syndrome showed up (and what helped me move through it)The beauty of small, intentional groupsWhy action beats perfection every timeHow collaboration always expands what’s possible💭 [3:32] "Oh, my goodness, did I get imposter syndrome? Like I thought, do I belong in this mastermind? Am I good enough? Is my business good enough? Am I, you know, making enough money? Am I doing the right things? Do I have anything valuable to add? I was so nervous, but I knew that it was a really great opportunity for me."💭 [10:35] "It's so powerful to collaborate with the people who do similar things to us instead of seeing them as competition."💭 [12:35] "Making sure we are all committed to showing up to most of the calls, all of that stuff is what makes it work, but also leaning in and being willing to be a bit vulnerable and sometimes not feeling good enough, but actually having a supportive group of people who shows you that that you are good enough."Links:Weird Hermits Roundtable ReplaysSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when self-doubt creeps in.Plus, I also have a brand new offer - The AI Support Team - where I’ll guide you step by step to create your own personalized AI assistants that think like you, sound like you, and support you in the way you actually work. It’s available here at a special pre-sale price for a limited time.🎧 Tune in to hear:The four core AI "team members" I use every day (and what they each do)How I trained AI to understand my goals, values, and personalityWhy this approach helps me work with my energy and stay consistent💭 [6:15] "As much as I talk about AI, and as much as it helps me, and as much as I'm all for people with limited capacity or neurodivergence or other challenges leaning on AI... I am not someone who believes in copying and pasting and I always want to bring my unique flair."💭 [13:16] "We're tapping into that empowered part of us that "knows", so that when that afraid part of us feels louder, we get to have that empowered part reflected back to us in the form of this AI assistant."💭 [16:10] "They are my assistants, but they are not the boss of me. I use them to take some of the mental load out of my brain... but I don't use them to replace my voice, to replace my creativity. I am the unique magic in my business."Links:New Offer: The AI Support Team (Limited Pre-Sale Discount)$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.