Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
Why some of your projects take ten times too long. And what to do about it.
46:38In this episode, we describe how to make your company move at least ten times faster. That may sound like an overstatement, but bear in mind that we’ve seen one company take six months to complete a task that took another company thirty minutes. That’s 8,760 times slower. We love the techniques that we describe in this talk. They work amazingly well. One of our current clients, when they first joined us, was taking 119 days to turn an idea into a statistically significant win. We reduced that time to 7 days. We hope you find the techniques as useful as we do. The slides and video can be found via www.conversion-rate-experts.com/podcasts/.
With Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.
58:55Rand Fishkin from Moz joins us to talk about the following: (i) How to increase your conversions whilst keeping—or even enhancing—your search-engine rankings. (ii) Strategic and tactical mistakes we have made and seen when optimizing for conversion. And we answer some of your burning questions, most of them about the SEO implications of conversion. A transcript can be found via www.conversion-rate-experts.com/podcasts/.
Secret copywriting words and why we don't do Twitter.
32:00This episode is actually taken straight from another podcast called WebPayload, in which we were interviewed about a lot of subjects that we haven't discussed in public before, including (i) Secret copywriting words. (ii) How we acquired clients like Google, Apple and Facebook. (iii) How our company works. (iv) Why we don't do Twitter. A transcript can be found via www.conversion-rate-experts.com/podcasts/.
How to beat most professional copywriters.
34:47In this episode, you'll discover (i) The vital few most effective copywriting techniques that have the greatest impact on profits. (ii) A winning copywriting template. (iii) The five most important things to focus on when improving existing copy. The slides for this episode can be found via conversion-rate-experts.com/podcasts/.
How to make millions from usability testing.
48:19It’s no exaggeration to say that this episode could change the direction of your business! We have an eccentric approach to user research, and it has led us into some strange situations. For good reason, though; it has helped us to make hundreds of millions for our clients. This is a talk that we’ve given at several conferences […]