#198 The Key To Consistent Results - Focus On AUDIENCE UNDERSTANDING

In this episode, I had a conversation with Rohan Sheth, the founder of GrowRev. He's been in the online marketing space for over ten years, managed over $50 million in ad spend, and generated over $100 million in revenue for his clients. He's been featured in Forbes, The Huffington Post, and I had him on the podcast. He's also the guy who's helped me tremendously on my own Instagram journey. We're about to hit 200,000 followers, thanks to a quick conversation that I had with him about two years ago. We, of course, talked about how his brain works, how his business works, and much, much more. Enjoy ;) Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-256 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Rohan Sheth on Instagram: https://www.instagram.com/rohan_sheth Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/ https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow Timestamps: 00:00 - Introduction 0:01:10 - How Rohan lands big clients like Tony Robbins, Russell Brunson, Cardone Ventures? 0:03:49 - From reading their books to working for people like Grant Cardone 0:06:01 - What was Rohan's end goal? 0:08:22 - Should you aim to exit in the future or not? 0:10:21 - What are the drawbacks of the coaching industry? 0:14:30 - The David and Goliath battle Sheth Rohan had. 0:17:09 - Sheth Rohan's hiring procedure 0:20:55 - What does Sheth Rohan do when the COO takes over most of the operational stuff, and what's the compensation package for a role like that? 0:22:48 - What is Max's primary skill? 0:23:19 - How to leverage primary skill? 0:25:18 - What are the red flags when buying merged agencies? 0:31:53 - Why not hire the person instead of buying the company? 0:34:00 - How to attract A-players? 0:36:17 - Why you should cleanse in the company? 0:38:23 - Did Rohan close the F1 deal? 0:39:19 - How did Rohan do 3 years of pilot's license in 1 year while running and building companies? 0:42:32 - How much of entrepreneurship is nurture vs nature? 0:45:02 - How hard is it having a family and going all-in in entrepreneurship? 0:51:45 - What would Rohan say if his daughter asked to become an entrepreneur? 0:53:42 - How to find Rohan Sheth?

This is a special podcast episode, and it's my so-called Sales Masterclass. We are providing you with a rundown of the knowledge that we've been using very successfully to generate over eight figures with our consulting company. This is the same material that we're teaching to our very own paid clients, and we want to offer it to you for free. So, if you want to learn more about sales and avoid being sleazy, weird, or awkward, you'll gain the information necessary to effectively close your sales calls right after listening to this podcast. Enjoy! Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-255 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/ https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow Timestamps: 00:00 Introduction 0:02:37 The "Red pill" - You are not the first person to charge high ticket prices. 0:05:29 Always try to have a mindset that you want to help someone. 0:07:30 You can only win if you act in the best way possible. 0:10:06 Preparation is everything. 0:13:18 How should the sales call structure look? 0:15:19 Alex Hormozi's small talk joke for sales calls. 0:17:22 What is "Away and towards" language in sales? 0:20:05 What to do in discovery phase? 0:22:05 Following the "Way of why's". 0:23:58 Acknowledgement and rapport. 0:27:34 Heaven and hell - Identify both with the client. 0:30:26 Hero story - Becoming their Hero. 0:33:42 How not to sound braggy on the sales call? 0:37:31 Early price drop - Make the price go to the 2nd plan. 0:39:42 Always write notes during the call. 0:41:18 Consulting about next steps. 0:48:41 Starting with the pitch - Pitch the steps, not the program. 0:54:34 Don't speak after revealing the price. 1:01:57 Don't put your idea into the prospect's mind. 1:03:28 Always undersell and overdeliver. 1:04:24 How to handle objections? 1:11:59 How to be persistent without being pushy. 1:15:02 Become a financial advisor - A lot of time it's going to be about price. 1:21:53 Mimic Apple - Congratulate them after buying.

In this episode, I had a conversation with Kyle Froonjian, aka Coach Kyle, a former client of ours who is now making multiple six figures a month as a dating coach. What you will learn in this episode, specifically, is the secret behind transforming from someone who takes business kind of seriously to someone who absolutely dominates their industry. We also talked about his secret behind his absolute crazy success on TikTok with short form videos and, of course, talked about daily routines, the entrepreneurial spirit, and getting tattoos. Enjoy ;)  Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-254 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Coach Kyle on YouTube: www.youtube.com/@Kyle_Froonjian  Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/ https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   Timestamps: 0:00:55 - What's Kyle's secret to success? 0:02:10 - Why can't most dating coaches step up from player to business owner roles? 0:08:38 - What has Kyle been up to for the past 2 years? 0:12:13 - 2 fundamental periods in business - Expanding and cleansing 0:13:54 - How many people stay in the coaching industry? 0:15:48 - Secret behind Kyle's TikTok and Instagram reel success 0:17:47 - Coach Kyle's media team 0:20:43 - 2024 Entrepreneurs starter pack 0:25:11 - What are the incentives that made Kyle move to Miami? 0:27:34 - Kyle's routines in Miami 0:32:32 - How do you create the right mindset to make it? 0:37:26 - Do marketers ruin everything? 0:39:22 - Kyle's up's and down's throughout the business 0:49:13 - Importance of finding an A Player employee for a company 0:53:38 - Kyle's living arrangements in Miami 1:00:25 - Advantages of working from home? 1:08:21 - Kyle’s tattoos 1:15:00 - How to find Coach Kyle?

253: Adolfo Pereira - International Fitness Influencer; Entrepreneurship & Global Adventures In this episode, I had a conversation with Adolfo Pereira. He's an international fitness influencer, business owner, and an overall legend. He had zero followers in 2021, and now he's looking at a 1.3 million subscriber base on YouTube, 387,000 followers on Instagram, and 1.9 million followers on TikTok. He's known for his ultra-viral short-form video content, and he's one of the OGs who has been in the personal environment for a very, very long time. We, of course, talked about what sparks the need to ignite for you to start your journey as an entrepreneur or in self-development. Plus, we discussed what it means to travel the world, how to stay in shape while traveling, how to increase your testosterone, and much, much more Enjoy ;)  Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-253 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Adolfo on Instagram: https://www.instagram.com/adolfotex   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/ https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   Timestamp: 0:00:00 - Introduction 0:01:26 - How did Adolfo achieve the big success he had? 0:03:19 - Do you need a good quality content to blow up on short-form platforms? 0:05:06 - Building an audience across multiple platforms 0:08:56 - New big thing in social media marketing - Snapchat 0:12:11 - First seven-figure coaching business 0:17:45 - Is it easy to get addicted? 0:20:20 - Benefits of playing video games for entrepreneurship 0:23:05 - Monk mode is a lie 0:28:59 - Adolfo's journey - From a graphic design agency to fitness coaching 0:31:16 - Lifecycle of entrepreneurship - From freelancer to selling a design agency 0:35:10 - Starting with fitness coaching 0:37:39 - Living with employees 0:42:27 - Deciding to Stop Traveling and Settle Down 0:46:14 - The best city to socialize and meet other entrepreneurs 0:48:10 - What country has the best cuisine? 0:49:54 - Adolfo's experience of living in Bali 0:51:06 - Traveling the world 0:54:13 - How routines helped Adolfo travel the world 0:56:27 - Introvert or extrovert 0:59:27 - A day in the life of Adolfo 1:01:50 - Living in Brazil, the 2nd biggest Octoberfest in the world 1:03:13 - Do fitness coaches drink alcohol? 1:08:39 - Calorie consumption 1:11:51 - Importance of a nutritionist 1:12:38 - Growing up and bullying - Butterfly effect 1:15:06 - What was the spark that ignited the fire of Adolfo's success? 1:18:11 - What is Adolfo's next big goal? 1:21:52 - The importance of delegating 1:26:45 - The art of being okay with discomfort 1:29:27 - What's the best age to get in shape? 1:31:03 - Issues with guys in their 40s and 50s 1:35:08 - Micronutrient deficiency and its impact on testosterone 1:38:33 - Max's inspiration for business and entrepreneurship: Arnold Schwarzenegger 1:39:48 - Where does Adolfo view himself in the future? 1:46:28 - How to reach out to Adolfo?

In this episode, I had a conversation  with Darren Lee. He's an international entrepreneur, a world traveler and he is one of the best podcasts hosts in the world right now, especially when it comes to business and entrepreneurship. He's generated over 50 million views, over 30 shows, and he's the founder of Voice.  We also discussed topics such as, of course, podcasting, the trials and tribulations of entrepreneurship, his background as an athlete, as well as rescuing dogs, one of the most interesting things I've ever had on a podcast. Enjoy ;)  Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-252 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Darren on Instagram: https://www.instagram.com/darrenlee.ks/ Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/ https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow Timestamps: 00:00 - Introduction 0:01:10 - What made Darren go into podcast direction? 0:04:27 - How Max found out about Darren? 0:06:27 - Flying from Indonesia to NY to meet Justin Welsh 0:11:11 - Logistics around recording the podcast around the world 0:12:32 - Solopreneurship 0:17:36 - Reason why people are looking for authenticity? 0:21:27 - Do people need to have an Expert frame to succeed? 0:24:00 - Everything is coaching... 0:25:51 - Even 50 billion dollar companies need coaching 0:27:37 - Things change when you hit that record button 0:29:37 - Always try to create a natural environment for recording 0:30:25 - How to spot the podcasts that are here to last? 0:33:53 - Only do something that you can do 100 reps of 0:37:13 - A way to meet and talk to cool people 0:38:20 - How Darren Lee started with the first podcast episode? 0:42:20 - How Darren's podcast with Daniel Crosby almost got lost? 0:45:58 - Training accident that led Darren to be where he is now 0:52:06 - What led Max to personal development journey? 0:53:45 - Importance of endurance 0:57:43 - Anxiety and pressure connected with business owners 1:01:59 - Surviving the black swan event 1:05:31 - Starting agency during COVID 1:09:50 - Darren's journey through Asia 1:12:33 - Trip to Tokyo and how much Europe feels isolated from the rest of the world 1:14:40 - Irony of having a job being more risky than having a business 1:20:53 - Narrow view within the company 1:23:45 - Time compounds, both in a positive and negative way 1:30:48 - A great partner brings you peace 1:37:47 - People will use you as a scapegoat 1:39:28 - Partner up for a reason and make a friendship through 1:42:49 - Rescuing dogs as a passion 1:47:07 - Subconscious effect a good partner has on us 1:50:40 - Does she love me or the lifestyle that comes with me? 1:52:54 - What do you want to be known for? 1:54:25 - How to find Darren Lee?

Today, I sat down with Ash Dykes, an adventurer and extreme athlete currently holding 3 official world records. He was the first person to walk the full 4,000-mile course of the Yangtze, Asia's longest river. Additionally, he completed a solo and unsupported trek across Mongolia, facing numerous life-threatening situations.   We discussed how he began his adventures, what led to his brand's explosive growth, and how he's navigating through agencies interested in working with him. We also delved into topics such as building mental resilience, the transition from wilderness to city life, and he shared some extreme situations he experienced, like being bitten by a monkey or having to carry a chicken through Africa to ward off dark magic. Enjoy ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-251   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Visit Ash’s website: https://ashdykes.com/   Follow Ash on Instagram: https://www.instagram.com/ash_dykes/   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow     Timestamps: 00:00 Introduction 01:22 How many death-near experiences Ash had 06:06 How did Max and Ash meet 06:41 China’s insane technology and nature 14:11 How did Ash decide to go on these crazy adventures 17:56 Nothing happens until everything happens 18:66 Would Ash go to Antarctica 22:11 Can you join Ash on his adventures 24:66 Sponsorships 28:06 Essential gear for the adventures 35:56 First thing to do when you get out of wilderness 43:36 Work can be addictive 48:46 Importance of goals 50:16 Life in a city vs wilderness 55:06 Being at the right place at the right time 57:11 Ash’s mentors, team and choosing the right agency 1:06:26 Bear Grylls 1:07:34 How did Max go from a shy guy to running a multi-million business 1:12:26 Living in Kyiv, the invasion 1:14:56 Max’s daily routine 1:17:06 Snowboarding, skiing and other extreme sports 1:23:56 Video games, and action/adventure movies 1:26:56 Does Ash plan to search for ancient structures, pyramids, etc.? 1:32:06 Weird phenomenons Ash has witnessed 1:41:46 When will Ash retire? 1:45:26 Would Ash’s girlfriend join him on his adventures 1:51:46 Ash’s next project

Today, I sat down with David Hegedus, a marketing genius behind an 8-figure trading offer and one of the best copywriters I’ve ever seen. We discussed various interesting topics, like how to stand out as a beginner copywriter, how to find your first clients, and whether AI and ChatGPT will replace humans in this field.   We also delved into his future projects, differences in mindset between countries like Hungary and Germany, his reasons for traveling to Jamaica, and why he refuses to work in the survival niche again. Enjoy :)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-250   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Connect with David on Facebook: https://www.facebook.com/dhegedus01   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow     Timestamps: 00:00 Introduction 00:25 How David became so good at copywriting 03:33 AI generated videos 05:05 David visiting Austria 06:35 Is knowing accounting useful when starting your own business? 07:00 Will ChatGPT replace copywriters? 14:44 Future of copywriting 17:05 Your audience reflect who you are 18:05 Hiring voice actors 21:05 “Our employees quit because they start making more money with our software” 23:30 In person team vs. Working remotely 25:00 Hungary, Cyprus, Taxes 28:30 Mastermind at Jamaica 32:40 Routines and traveling 37:30 Rituals to get in the creative zone when writing 38:40 “I do my wife’s marketing” 40:35 Why I’ll NEVER accept to work in the survival niche 47:10 How did David go from accounting to copywriting 53:00 Everyone who was in the dating stuff is now a successful entrepreneur 59:15 Owen Cook 1:00:30 League of Legends, Counter Strike, other video games 1:07:07 Funny story from Max’s tour in Copenhagen 1:08:40 What’s a dream project for David? 1:12:00 Mindset issues in different countries 1:16:00 What David’s parents think of him? 1:17:55 Max’s English is better than his German 1:20:00 Communism 1:22:00 Fans, and funny/weird interactions 1:29:05 What’s the next goal for David? 1:32:45 Ads won’t exist in the future 1:35:20 What if David’s kids wanted to build a business? 1:36:20 Best and worst $20k ever spent

In this special podcast episode, I am giving you a complete guide on assessing your strengths, skills, and finding a niche that could easily earn you your first 5 figures a month as a coach, consultant, or service provider.   I’ll guide you through the exact process our paid clients follow when starting their own businesses, and along the way, I’ll also provide real-life examples of what works, worksheets that you can print and fill out, and tips and tricks from years of experience. Enjoy ;)   The Growth Boost Exercise: https://docs.google.com/document/d/1p4dOV3BJZeEwHqSDo79b2iysmrxT7C3U198my0ZfpBc/copy The 5 MEGA Niches for Coaching & Consulting: https://drive.google.com/file/d/1E0gyE6muDuVz3Fvn9veyRTVbHLIMiXDs/view?usp=sharing   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-249   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow     Timestamps: 00:00 Introduction 01:13 What about competition? 03:34 Imposter syndrome: “I am good enough” 06:19 Real-life examples of niches that WORK 08:55 The Growth Boost Exercise - Picking your niche 13:43 What about passion? 17:33 The 5 MEGA Niches for Coaching & Consulting 27:58 The rule of 1 29:33 Review your worksheets for free

Today, I sat down with my very good friend, Mario Tomic. He’s been in the online fitness coaching sphere for more than 10 years and he’s one of the most prominent coaches for busy professionals and entrepreneurs.   We discussed lots of interesting topics, like how to attract the right customers as a fitness coach, how to build a daily routine, and increase productivity. We also delved into more philosophical topics such as continuous improvement, lessons from becoming a father, and how to choose the right partner. Enjoy ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-248   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Mario on Instagram: https://www.instagram.com/mariotomich   Subscribe to Mario’s YouTube channel: https://www.youtube.com/@MarioTomicOfficial   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow     Timestamps: 00:00 Introduction 00:25 Men’s goals in 20s vs 30s 03:25 Infinite games 09:41 Know thyself 11:33 Environment without excuses 14:23 Gradual degradation 17:10 How to actually relax 20:00 Video games 23:00 Six-pack, money, relationships 24:25 Old people and fitness 29:50 Family as a core value 32:30 Becoming a father 39:00 Longevity 42:30 Max getting in shape for the first time 45:00 Moving to Lisbon 49:30 Traveling while restrictions in 2020 53:00 Living to Tokyo 1:07:00 Can you improve your metabolism? 1:13:00 Mario’s morning routine 1:21:20 How to choose the right partner 1:26:00 I bought courses on parenting 1:29:30 What business advice would you give to your daughter? 1:42:00 YouTube, MrBeastification of Fitness 1:55:10 What would Mario put on a billboard?

Today, I sat down with our alumni client and a good friend of mine, Cristian Dascalu. Together with his business partner, he managed to build a multi-million coaching company in the Romanian market, and in the end, he even exited it for a sum that could allow him to retire.   He’s currently traveling around the world, exploring philosophical questions like the meaning of life, perpetual learning, and what his next project is going to be. You definitely don’t want to miss this episode. Enjoy!   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-247   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Cristian on Instagram: https://www.instagram.com/cristiandascalu93   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   Timestamps: 00:00 Introduction 01:01 Is it possible to sell high-ticket coaching in the Romanian market? 04:11 Cristian exiting Libertate.init 05:37 Cristian’s and Max’s BIG plans for 2024 07:29 The right time to quit a business 11:59 Did Cristian and Raul end on good terms 14:36 Living in Monaco 16:36 Can ANYONE beat Max at karting? 18:36 Max is getting a racing license??? 19:46 Porsche vs other luxury cars 23:21 Going to the US 23:56 Cristian’s new project 24:11 Here’s why EVERYONE should post on social media 28:36 You’re influencing your DNA with your thoughts 32:20 How to reprogram your brain 39:26 Working hard, burnout and competitiveness 47:50 Primary, secondary and tertiary skills 49:15 Max can read people’s minds if he wants to 51:50 How to grow on Twitter 57:20 Elon Musk made Twitter great again 1:01:30 How’s Max’s business doing? 1:06:45 Serving people 1:10:00 Traveling during the 2020 restrictions 1:12:10 Oura ring and Whoop 1:13:30 Max is moving to a different country 1:17:00 How to become more extroverted 1:20:30 “Huge thanks to you Max”