9 Game-Changing Marketing Moves to Skyrocket Your Success

Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world.&nbsp;Highlights:"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself.""So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?"&nbsp;"You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."Timestamps:00:00 - The Shift in Social Media00:47 - Welcome and Introduction01:46 - Engagement vs. Readership03:30 - The Misconception of Engagement05:15 - Social Media for Web Traffic07:28 - The Challenge of Content Creation09:05 - Evolution of Social Platforms10:00 - The Middle Influencer Dilemma18:33 - The Dual Role of Social Media26:49 - Future of Social Media PlatformsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnhib1JxVnJVR1JjLVNYNG80U044aTdYQ0h6d3xBQ3Jtc0tsZ1J5amdwR1BHSEpCWDg2UWc4QllMb1M1R0ZoaWxEcnBVWGZIS0xWTkg5djdTYVRyc1liaW5lRFZteGF6MHRRSFVucVBzemExeG9qYTFoNnlpUW5QaXRoMV96cU1NV1EyOVoxN1I4bjc0X0NRMlB2bw&amp;q=https%3A%2F%2Fwww.instagram.com%2Frolandfrasier%2F&amp;v=UCr1x8ihAdo" rel="noopener noreferrer"...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.Highlights:&nbsp;"Optimize for the team, not the individual. That's what a company has to do.""We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose.""We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."Timestamps:00:00 - Remote Work Challenges03:40 - Discussing Dell's New Work Policy06:08 - The Efficiency of Remote Work vs. In-Person09:09 - Digital Marketer's Shift to Remote Work10:25 - Defining Company Policy on Remote Work13:27 - The Transition from Hybrid to Fully Remote15:52 - The Importance of Leadership Proximity17:48 - Maintaining Culture in a Remote Setting18:09 - Key Takeaways from Moving to Remote WorkCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!Highlights:"It's not about having the bag; it's about being worthy of the bag.""Luxury is not a product; it's a pathway.""Exclusivity doesn't just add value; it defines it."Timestamps:00:00 - Introduction: The Hermès Lawsuit Overview00:58 - Birkin Bags: Luxury or Antitrust Issue?02:27 - Legal Insights on the Birkin Lawsuit04:03 - Is Hermès' Strategy Anti-Competitive?05:00 - Discussing Tying Arrangements in Luxury Sales06:47 - Lawsuit Details: Birkin Buying Criteria09:09 - Personal Anecdotes: Buying Birkin in Store13:09 - The 'Birkinification' of Business Models16:55 - Hermès' Recycled Leather Initiative in Paris19:20 - Broader Implications for Business and MarketingCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance – we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation!Highlights:"Success is not just about what you accomplish in your life, it's about what you inspire others to do.""Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward.""Passion fuels perseverance, and together they can overcome the highest of hurdles."Timestamps:00:05 - Introduction to Passion and Perseverance02:15 - The Genesis of a Business Idea04:20 - First Challenges and Overcoming Them07:35 - The Role of Passion in Sustaining Momentum10:50 - Strategies for Staying Motivated13:45 - Learning from Failures17:30 - Building a Supportive Network22:10 - Key Milestones in Business Growth25:40 - Advice for Young Entrepreneurs29:55 - Looking Forward: Future Goals and AspirationsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!Highlights:“We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use.""I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on.""If you can really help a business grow, they want you to stick around forever."Timestamps:00:00 - The importance of choice in career paths.02:30 - Beginnings of Entrepreneurships03:49 - Family and Entrepreneurship&nbsp;06:23 - Work-Life Balance07:40 - Shifting Expectations08:05 - Crisis and Opportunity09:58 - Transition to Corporate12:40 - IT Consulting and Digital Marketing15:20 - Longevity in Business RelationshipsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch. In this episode, we’ll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies!&nbsp;Highlights:"You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!"&nbsp;"Adding new products and services is one of the simplest ways to boost your lifetime customer value.""The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action."&nbsp;Timestamps:00:00 - Conquer New Markets00:40 - Acquire Your Way to Dominance01:10 - Supercharge Audience01:50 - Build A-Team&nbsp;02:30 - Maximize Customer Potential&nbsp;03:10 - Market Intel (Amazon &amp; Google Secrets)&nbsp;04:50 - Elevate Enhance What You Sell06:15 - Tech-Fueled Growth&nbsp;07:30 - Expand Beyond Your Core08:55 - Upselling Edge&nbsp;CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman.&nbsp;Highlights:"It's better to own than to rent, especially when it comes to traffic.”"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people.""If you can acquire those products, you acquire the audience of people that likes those products or services."Timestamps:00:00 - Introduction to Buying Businesses and Media Assets00:37 - Defining Media in Business Acquisitions02:38 - The Power of Owning Media vs. Paying for Traffic05:00 - The Concept of Z-Dollar Traffic and Media Ownership07:13 - Exploring SEO Pages and Buyer Keywords08:25 - The Value of Lists in Acquiring Targeted Audiences09:22 - Intellectual Property as Media Assets09:50 - Shows as a Platform for Zero-Dollar Traffic10:00 - Recap and Implications of Owning Media Assets10:24 - Identify Potential Media Assets to AcquireCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch! In this episode, we’ll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company's profitability and attractiveness to investors. Whether you're selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you've ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won't want to miss!Highlights:"If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that.""The longer that you've got recurring revenue coming in, the more valuable your company will be.""Auto-ship can apply to anything... it's been applied to everything that you can think of; auto-ship is a wonderful thing."Timestamps:00:00 - Auto-Ship Benefits00:37 - Exploring the Acquisition Wheel03:22 - Capital and MRR06:38 - Recurring Revenue Types09:16 - Success with Auto-Ship09:59 - SaaS and Memberships10:54 - Consumables and Services11:01 - Subscriptions Boost12:03 - Subscription Strategy12:34 - Recurring Revenue Wrap-UpCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:&nbsp;TikTok:&nbsp;/ rolandfrasier&nbsp;&nbsp;Instagram:&nbsp;/ rolandfrasier&nbsp;Facebook:&nbsp;/ rolandfrasierpage&nbsp;LinkedIn:&nbsp;/ rolandfrasierSubscribe to Roland Frasier&nbsp;&nbsp;/ @rolandfrasierepic&nbsp;Mentioned in...

Welcome to a new episode of Business Lunch. You ever feel stuck in a business rut?&nbsp; I’ll teach you how to steer your business towards a whole new horizon – by acquiring another one! Takeovers, mergers, and the strategic magic behind buying your way to the top. Whether you're a serial acquirer with a taste for expansion or a budding entrepreneur looking for your first big win, this episode's got something for you. I’ll be revealing the secrets of the Acquisition Wheel, a roadmap to spotting those golden opportunities, navigating the tricky world of market share, and ultimately, launching your company's growth into the stratosphere.&nbsp;Highlights:"I've instantly doubled my market share overnight the minute that I close that deal. That's the power of acquisitions.""One of the easiest ways to grow very, very fast, to grow a team, is to just acquire one that already exists in another company.""If we could get our existing customers to spend twice as much, we can double the size of our business simply with the same number of customers we've got."Timestamps:&nbsp;00:00 - Introduction to Acquisition Strategies00:34 - Deep Dive into the Acquisition Wheel02:20 - Doubling Market Share with Acquisitions03:45 - Targeting Competitors for Growth04:50 - Generating Leads Through Acquisitions06:15 - Expanding Teams Quickly07:30 - Enhancing Customer Value08:45 - Mastering the Supply Chain09:50 - Case Study: Manufacturing Success11:00 - Strategic Acquisitions SummaryCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...

Welcome to the Business Lunch podcast. In this episode, we explore what it truly means to position yourself as an investor in the business world, regardless of the size of your bank account. In this power-packed episode, we unlock the strategies and mindsets that separate the savvy entrepreneur from the everyday business owner. We talk about how leveraging not just capital but also your unique resources, network, and skills can significantly amplify your impact and success.&nbsp;&nbsp;Highlights:"The truth is that most savvy investors don't bring a bunch of cash to a deal. The easiest thing you can do is bring cash to a deal. But that's also the riskiest thing you can do because your cash could be lost."&nbsp;"Capital also means other resources that companies want and need... Anything that you can bring... is capital. And if you're someone who can bring those resources, that capital to a company, you are an investor."&nbsp;"Working above the business is when you are no longer thinking about how do I sell the product or service... You're thinking of the business itself as your product."&nbsp;Timestamps:00:00 - You Are an Investor: Redefining Capital01:00 - Positioning Yourself as an Attractive Investor02:30 - Capital Beyond Cash: Resources You Can Offer03:45 - The Power of Networking as Capital05:00 - Building Your Investor Identity Online06:00 - The Misconception About Wanting Cash07:00 - The Entrepreneurial Myth: Working ON vs. IN Your Business08:00 - The Ultimate Position: Working ABOVE the Business09:00 - The Business as Your Product: A Shift in Perspective11:00 - The End Goal: Building and Selling the BusinessCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...