What is "relationship marketing" and why I believe businesses must prioritise it

Today we have a behind-the-scenes episode of a recent Q&A call we had in The Wordfetti Club where we had the question of: what can we strategically share as BTS content, that's not just us sitting on a laptop?!   Take a listen to my response here, where I share one simple trick for you to uncover a pool of valuable "behind the scenes" content you can strategically share with your audience to get em' closer to saying YES to working with you.   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year or two. Lately, I've enjoyed so many conversations around this with fellow business friends, my clients and our Club members, and today, I'm thrilled to give y'all a little peek behind the curtains of one of these conversations.   In today's episode I bring in Kate McKibbins of HelloFunnels where together, we speak to: What we have seen to be happening in the online business space the last few years; What's currently working, and not working What we believe people are CRAVING now more than ever Strategies that Kate is testing and playing with in her business.   In this episode, I also reference another episode both Kate and I were on, which you can listen to right here.   It's a juicy one fam, and I cannot wait to hear what you think!   Enjoyed this episode? Be sure to tag myself @anitasiek and Kate at @Hellofunnels     __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

In a consumer climate where we are making more value-aligned decisions, are more discerning, and are now calculated in our spending (*ahem, right now*) – relationship marketing, and your ability to become front-of-mind through genuine human-to-human connections, relationships and experiences, I believe will be your competitive advantage.   So what the heck is "relationship marketing" I hear you ask?! I dive into it in this episode where I speak to:   Why I believe it’s become “harder” this year to get sales, leads, and engagement;  The reason why I am not worried, at all (and why I feel you shouldn’t be too); Why I feel “relationship marketing” is going to be key in this climate today; The 101 (and my take) on “relationship marketing”; 3 simple ways you can incorporate this into your business this month (without having to spend a single $)   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

Get ready fam. We've got another incredible Wordfetti Club case study episode for you today. Meet Lloyd, Luxury Travel Advisor who is on the mission to do things a lil (a lot) differently. As one of our OG Club members from the very beginning, I'm thrilled to bring Lloyd in for this fireside chat where we dive into: Disrupting an outdated industry and how Lloyd is using content, education and embracing his unique quirk to do things differently; How Lloyd found his rhythm in creating content (after feeling like he hit a brick wall for so long); The fears Lloyd had in showing up, and incredible results he has seen since he started to do videos and in speaking his truth   __   Want to join us in the Wordfetti Club too?!   Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

Are you overcomplicating the idea of creating content right now?! In this episode, I share the 3 most common TRAPS I see business owners making when it comes to creating content, how they may be making it harder than it needs to be and what if ANY of these resonate with you, you should focus on instead.   __   Doors to The Wordfetti Club our monthly mentorship membership to help business owners grow their business through the power of content marketing, copywriting and consumer psychology are currently open until 11:59pm AEST 10th of September.   Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

It ain't no secret that this year has been a lil bit harder for businesses in general to get leads, especially with the tightening of purse strings. But what if I told you that one of our Wordfetti Club members, Catherine Mason experienced the complete opposite?   In fact in just 14 days by implementing a simple strategy we shared in The Wordfetti Club, she's converted 2 clients alone, booked in numerous discovery calls with clients interested in working with her, and within almost a month? She's almost booked up.   In this episode, we dive into: Key wobbles Catherine had from starting her business 1 year ago; The 1 simple strategy she prioritises now in her business to help her increase visibility and leads; The difference between selling on DMs and connecting on DMs; Catherine's content creation process and why she decided not to "outsource" her content creation.   __   Want in on the strategies we dish out just like Catherine did?!   Doors to The Wordfetti Club our monthly mentorship membership to help business owners grow their business through the power of content marketing, copywriting and consumer psychology are currently open until 11:59pm AEST 10th of September.   Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

Ever feel like you're a hamster on a wheel of creating MORE MORE MORE content? Kinda like a content cow?!   I hear ya, friend.   I've felt this before too, but over the years, I've come to absolutely love and embrace the idea of content creation by making these simple shifts in my day to day.   And in today's episode, I'll be sharing them with you so that you too, can create content intentionally, from a space of more ease and flow, instead of hustle and overwhelm.   ___   In this episode I talk about the importance of having a structure and system. If you're keen to learn more about our proprietary system in creating content, then I'd LOVE for you to join me in a live workshop I'm hosting next week.   Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.   You'll walk away with: a repeatable content system; a bank of tailored content ideas for your business (through an activity I'll walk you through) the anatomy of a killer high converting caption how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)   Grab your ticket now for just $67. https://wordfettigroup.com/workshoplive      

In today's #WordfettiClubCaseStudy episode, I'm excited to introduce you to an incredible e-comm biz founder, Maddy Murray of The Sunday Club. Maddy joined us only 2 months ago feeling completely stuck, down and lost in her business. In fact she left me the most heartwarming message (played at the beginning of this episode) which will forever remain in my memory bank about how she felt joining the Club.   Fast forward 2 months later, by implementing some of the strategies in the club, and in our most recent 14 day visibility challenge not only did she increase her sales but also scored a dream collaboration.   In this episode, she shares the key strategies she implemented, what shifted for her in the 2 months, and simple actions you can take too, to turn things around.   ___   Want to learn the system that Maddy is using too?   I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.   Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.   You'll walk away with: a repeatable content system; a bank of tailored content ideas for your business (through an activity I'll walk you through) the anatomy of a killer high converting caption how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)   Grab your ticket now for just $67. https://wordfettigroup.com/workshoplive      

There are 3 common mistakes I see businesses make when it comes to free content: they give too much away, they go TOO deep in just selling, or they think free content is just some tips, and some BTS and that's the content strategy.   In this rapid fire episode I dive into: The difference between free content vs strategic free content; What strategic free content IS NOT (hint: it's not just tips and tricks) and leaving breadcrumbs; The 4 key stages your audience must go through before they're ready for "sell-based" content; The primary goal of strategic free content.   ___ Psst. Want to take this one step further and learn how to create strategic "free" content that actually content and sell!? I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.   Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.   You'll walk away with: a repeatable content system; a bank of tailored content ideas for your business (through an activity I'll walk you through) the anatomy of a killer high converting caption how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)   Grab your ticket now for just $67. https://wordfettigroup.com/workshoplive    

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to: Why strategic content that sells is not just about adding value, and writing tips and hacks; The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them; How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content; #1 thing you need to consider FIRST before coming up with content ideas.   ___   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti