The difference between free vs paid content

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.   In our conversation we dive into: How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW Why understanding the objective of what you're writing is key What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there Expressing her personality authentically and how that helped her stand out   You can follow Kate personally here: https://www.instagram.com/sbceventsau   *Want to be my next success story?!* DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.   (if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass "3 secrets to writing words that do the selling for you in 2025")

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.   Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it's not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful questions to break free from limiting beliefs The simple mindset shift that changes how (and why) you show up online   *Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist*   *Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from "I hate selling myself" to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW.   Inside this episode, we chat: • How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy. • The biggest mindset shift that helped her go from invisible to confident online • How she shows up consistently (even with a toddler in tow)   Interested in joining WYW next time we open doors (in 2 weeks?!), click here to join the waitlist: www.wordfettigroup.com/wywwaitlist

There's a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like "freedom" or "more time back."   They're not saying it out loud, but before they hit "Buy Now," your audience is silently running your offer through a filter of 3 critical questions.   In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from "maybe later" to "take my money."   Inside, we explore:   • The 3 unspoken questions buyers are asking before investing • Why recycled marketing phrases are killing conversions • What makes buyers trust you now (hint: it's not just testimonials) • A sharp reframe for copywriters and service providers to stand out in the age of AI • How to create urgency without sounding salesy or pushy   If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025.     Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist   Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin

Let's be real—your audience is scrollin' faster than ever, and AI-generated content is everywhere. So how the heck do you stand out and actually stop the scroll with your words?   In this exclusive sneak peek into my private podcast series Write to Win, I'm pulling back the curtain on: What it really takes to grab attention in this AI-saturated era The 3R's every piece of high-converting copy needs (miss one, and they may just keep scrollin' past) Why regurgitating the same trends and templates is doing more harm than good for your brand How to write copy, and be radically different   If you've been feeling like what you're writing is starting to sound like everyone else's—or you're just not quite sure how to get CUT THROUGH in this current era. This is for you.   🎧 Wanna keep listening? The full private podcast series is ready and waiting for ya. Tap into the full Write to Win private podcast experience for FREE for a limited time over at wordfettigroup.com/writetowin

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:   ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here's how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.       *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Want to know why some content sticks like glue while others are forgotten in seconds? It all comes down to one thing—storytelling. And no, we're not just talking about the "once upon a time" kind. In this episode, we break down seven powerful ways to infuse storytelling into your content and copy (without sounding cheesy).   You'll learn: ✅ The storytelling shift that makes your copy irresistibly engaging ✅ How to turn case studies from "meh" to magnetic ✅ Why taking your audience behind the scenes builds deep connection ✅ The surprising way reflections and lightbulb moments make your brand unforgettable ✅ And so much more…     *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence?   In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn't here to replace your thinking—but to enhance it.   If you've ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one's for you.   We dive into: ✅ The #1 mistake most businesses make when using AI ✅ How Kinsey saves 70+ hours a month with AI—without losing her personal touch ✅ How you can actually train ChatGPT to sound just like you ✅ Why women are falling behind in AI adoption—and how to change that     *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti