How to Unlock the Power of Storytelling to Boost Your Book Marketing - BM458

Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable book that remains true to your vision.From demystifying the ghostwriting process to responsibly leveraging AI, Danielle shares actionable insights for authors who want their message to stand out in a crowded marketplace.Key Takeaways:Explore the Angel Writing Approach Understand how angel writers differ from ghostwriters to create a book that feels truly yours.Capture Your Authentic Voice Use simple techniques to make sure your words, tone, and ideas sound like you. This builds trust with readers.Craft a Standout Business Book Design a book you’re proud of—because loving your cover can boost your energy and your sales.Use AI the Smart Way Blend AI tools with your unique voice to save time while keeping your message real and personal.Choose the Right Publishing Path Clear up common myths about traditional publishing and take control of your book’s marketing and success.Tune in to discover expert strategies to elevate your book and amplify your message with confidence.Connect with Danielle at Authors on MissionLinkedInInstagram: @authorsonmission*************************************************************************FREE AUTHOR MARKETING RESOURCES

What if your intuition held the secret to bold business moves to skyrocket your book’s success?This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your business and book marketing.Discover the intricate relationship between intuition and effective decision-making. This episode offers a pathway to harnessing your inner wisdom to enhance business outcomes and drive book marketing success.Key Takeaways:What Is Intuitive Leadership? Using your gut to make choices that feel right for you in business and life.How to Trust Your Gut in Business Steps to listen to your inner voice and act with confidence.Letting Go of Fear How to stop fear and doubt from holding you back.Simple Ways to Build Your Intuition Easy daily habits to help you hear your gut more clearly.Using Intuition to Market Your Book Let your instincts guide your book marketing decisions.Tune in now to unlock the magic of your gut instincts and take your book marketing to a whole new level of success!Here's how to connect with Jennifer:Website: JenniferJaneYoung.comLinkedInHer book: "Say Yes to Your Yes"*************************************************************************FREE AUTHOR MARKETING RESOURCES

Do you want to know how to use podcast book tours to market and sell your book?Listen as Tony Guarnaccia, creator of Podcast One Sheet,  shares his expertise to help authors leverage podcast book tours to dramatically increase their audience, income, and impact, to sell your book.You will learn how to promote your book with a bang by discovering the secrets of successful podcast book tours."Podcasting is probably the greatest way to build your audience, your income, and your impact." - Tony GuarnacciaIn this powerful episode, you will discover...How to leverage podcasting to grow your audience, income, and impact.Mistakes authors can make on podcasts and how to avoid them.What strategies you need to know to get booked on a podcastAnd, a whole lot more...Resources:Get access to Tony's  Podcast One Sheet Media Kit software Podcastonesheet.comATTENTION: Want the key to Master Your Book Success in 2023?Book Marketing Mastery is a powerful step-by-step 6-week program that will help you to create and successfully position YOU as a recognized expert authority in a niche market... which will inevitably help you sell more books and make more money.There are only a few spotsIf you want to invest in yourself and your book's success click this link to schedule time with Susan to discuss if this program is a right fit for you.The program begins on Wednesday, January 4th, 2023 *************************************************************************FREE AUTHOR MARKETING RESOURCES

Have you ever wondered how leveraging media can boost your book sales?This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book.Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your book's visibility. Get ready to build those essential media relationships and set your book apart from the competition.Key Takeaways:Get Media Attention: Don’t wait! Reach out to the media. A smart plan helps them notice your book.Pitch It Right: A great pitch has a hook, a twist, and a takeaway. These three parts help grab the media’s interest.Make Media Friends: Build real relationships with journalists and producers so they keep coming back to you.Start Local: Use local media to practice and grow your confidence before going bigger.Be Your Book’s Cheerleader: Start promoting your book early. You’re the best person to spread the word.Tune in to master the media landscape and take your book to the next level of success!Here's how to connect with Paula:10 Questions Every Author Needs to Answer in the MediaLinkedIn.SpeakwithPaula.com*************************************************************************FREE AUTHOR MARKETING RESOURCES

How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand.From managing stage fright and engaging audiences to leveraging your book during presentations, Dr. Zaid offers actionable insights to aspiring speakers. Understanding and implementing these strategies can help set you apart as a dynamic thought leader.Turning Your Book into a Marketing Tool: Use your book to get speaking opportunities and show your expertise.Overcoming Stage Fright: Learn simple ways to calm nerves and speak naturally instead of performing.Preparation and Practice: Prepare well by knowing your audience, managing your time, and adjusting your content for each event.Connecting with Your Audience: Discover how to start strong, use humor wisely, and build common ground with listeners.Ending with a Call to Action: Finish your talk clearly by summarizing main points and giving the audience simple next steps.Tune in to discover how to use your book as a powerful marketing tool to land speaking gigs and enhance your authority.Check the transcription for links to Doctor Persuasion's website, LinkedIn, and books.*************************************************************************FREE AUTHOR MARKETING RESOURCES

Want to know how to use a book to build your thought leadership and grow your expert brand?In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books. We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference when they’re shared in the right way. Key Takeaways...You’ve got to get your ideas out of your head. Start small if you have to, but start sharing.Writing a book helps you sharpen your thinking. It forces you to get clear on your message.Know exactly who you're writing for. The better you understand your audience, the easier it is to connect.Your unique voice matters. Don’t copy others—be bold, be original.Publishing is just the beginning. Keep using your book to grow your business and influence.Tune in now and discover how your book can build your authority and become your #1 marketing tool. *************************************************************************FREE AUTHOR MARKETING RESOURCES

How can you use beautiful book design to attract readers and boost book sales?This week's guest  expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished.Learn essential design tips, the importance of early cover creation, and why meticulous proofreading is critical for your book's success.Key Takeaways:Importance of Design: A well-designed book improves readability and reader enjoyment.Use of White Space: Proper spacing helps readers stay focused and prevents overwhelm.Choosing Fonts: Keep fonts simple and reader-friendly.Early Cover Design: A professional cover boosts your marketing opportunities.Proofreading Essentials: Thorough proofreading helps avoid distracting mistakes.Tune in to discover how to use beautiful book designs to attract readers and boost book sales.*************************************************************************FREE AUTHOR MARKETING RESOURCES

How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.Key Takeaways:Branding Basics: Treat your authorship like a business—establish a clear brand identity with a logo and a strong online presence.Color & Logo Strategy: Use color psychology and genre-specific design to make your brand visually compelling.Consistent Engagement: Stay active on social media to build relationships and keep your audience engaged.Avoid Common Mistakes: Don’t try to appeal to everyone—focus on your niche for a stronger reader connection.Free Resources as Marketing Tools: Share valuable content to establish expertise and attract readers to your book.Tune in to refine your book marketing strategy and elevate your author brand!*************************************************************************FREE AUTHOR MARKETING RESOURCES

Have you ever wondered if your podcast could do more than attract listeners?What if you could transform your spoken content into a published book—without starting from scratch? That’s exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests) can repurpose their episodes into powerful books that expand their platform, boost their authority, and create lasting impact.Key Takeaways:Your Podcast is a Book in Disguise – Your episodes already contain valuable content. Mining them for key themes can help you craft a book without starting from scratch.Save Time, Money, and Energy – Repurposing podcast content into a book is faster, more affordable, and less exhausting than traditional writing.Hosts Can Create Interview-Based Books – Transform guest insights into an anthology-style book without the hassle of chasing contributors.Guests Can Turn Their Interviews into Books – Frequent podcast guests can compile their transcripts to showcase their expertise in book form.Align Your Book with Your Bigger Goals – Whether you're a host or guest, your book should support your brand, authority, and business vision.If you want to explore turning your podcast into a book? Check out Alembic Press for a free evaluation of your show and discover the untapped potential in your episodes.Listen now and rethink how you create, repurpose, and expand your message beyond the mic!*************************************************************************FREE AUTHOR MARKETING RESOURCES

Want to land a traditional publishing deal for your nonfiction book? This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process.Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their ideas and pitch their books successfully. In this episode, she reveals what it takes to grab a publisher’s attention, the importance of a strong proposal, and how to transition from writer to published author.Key Takeaways:Start with a Proposal: Learn why a strong nonfiction book proposal is key to landing a traditional publisher.Build Your Platform: Discover how to attract publishers by increasing your visibility.Traditional Publishing Realities: Understand agent relationships, marketing expectations, and distribution challenges.Industry Trends: Stay ahead with insights on what publishers are currently looking for.Writer to Author Mindset: Shift from just writing to strategically serving your audience.Tune in to take your nonfiction book from idea to publishing success!*************************************************************************FREE AUTHOR MARKETING RESOURCES