Jay Wright is the founder and CEO of Campfire 3D, a company that is focused on holographic collaboration for design and engineering workflows.
Prior to Campfire, Jay spent 10 years building Vuforia from inception to becoming the leading augmented reality platform for developing handheld and headworn applications. Vuforia is currently part of enterprise software and services company, PTC, but Jay originally created Vuforia while at Qualcomm. There he was responsible for global commercialization of non-radio technologies, ranging from computer vision to neuromorphic hardware.
Previously, Jay had created two software companies focused on the cutting edge of mobile computing, dating back to the mid 1990s. On the whole, he has been a technology entrepreneur building his vision for future computing platforms for more than 25 years.
In this conversation, Jay shares stories from early days of mobile software, starting with his work on Apple’s Newton and his subsequent efforts to create the first App Store. We discuss the impetus for building Vuforia at Qualcomm, the lessons he learned about the AR market from that experience, and how that led to Campfire 3D.
We get into the problem he’s trying to solve with Campfire, and the specific strategy he’s pursuing. We go on to discuss his perspective on the AR hardware efforts at Facebook and Apple, and the historical clues about how quickly we can expect general purpose consumer smartglasses to arrive.
Jay shares a lot of wisdom about entrepreneurship and AR.
It’s worth noting when we recorded this interview, Facebook was still named Facebook, and Meta referred to an early entrant building productivity-focused headworn AR. They shut down a few years back.
You can find all of the show notes at thearshow.com.
Więcej odcinków z kanału "AR Show with Jason McDowall"
2022 Kickoff: The Quest for Wearability in AR Glasses to Meet Consumer Acceptance
31:27Today I am kicking off 2022 with another annual monologue. I hope you and your family were able to have a safe and relaxing holiday despite the isolation and other challenges imposed by this latest spike in COVID.This is the fifth such annual kickoff episode, and when looking back at my notes from last year, 2021 played out pretty much as expected, with the exception of Facebook’s parent company name change to Meta Platforms…and NFTs, but that’s for a different conversation for now.Mark Zuckerberg’s enthusiasm for all things VR and AR drove a lot of investment and broader awareness of the coming age of these technologies, even if everybody has a different idea of what “metaverse” means.2021 saw very little meaningful progress at the cutting edge of hardware, but there were a few notable developments.In this episode, I share my take on some of the highlights of 2021 and what we might see in 2022 as it relates to augmented reality. I also touch on a few concepts and mental models for how the consumer and enterprise market may come together.You can find all of the show notes at thearshow.com.
Replay: Kirin Sinha (Illumix) on Crafting Compelling Content & Experiences for AR
56:31Kirin Sinha is the co-founder and CEO of Illumix, a company building an AR-first mobile gaming platform. You may be familiar with Illumix if you’re a fan of the horror franchise, Five Nights at Freddy’s. The Illumix team has already found a lot of success with their first title, Five Nights at Freddy’s AR: Special Delivery.Prior to founding Illumix, Kirin was the founder and Executive Director of Shine for Girls, whose mission is to transform the lives of middle school girls by cultivating a passion for mathematics through a program that incorporates both math and dance. Kirin has a BS in Theoretical Math and Computer Science from MIT as well as three Masters degrees spanning mathematics, machine learning, and business from Cambridge, The London School of Economics, and Stanford.In this conversation, Kirin shares how she thinks about creating compelling stories and gameplay for mobile devices where AR is a central component.We go to talk about how the Five Nights at Freddy’s franchise is a great fit for AR, and also why the Illumix team needed to go beyond AR Kit, AR Core, and Unity in order to deliver their vision for a compelling AR-first mobile experience.Kirin talks about her broader ambitions and also has some amazing advice for building and maintaining self-confidence.You can find all of the show notes at thearshow.com.
Brian Vogelsang (Qualcomm) on Drawing on Lessons of the Past to Build Today’s Headworn AR Ecosystem
1:00:57Brian Vogelsang is the Senior Director of Product at Qualcomm focused on Snapdragon Spaces, an XR developer platform for headworn augmented reality. This AR development kit is built on open standards and meant to complement the efforts by Niantic’s Lightship and others.Brain started his career as the CTO and co-founder of a very early internet service provider startup. He then joined Qualcomm in the mid-1990s, back when it was still a young company. There he focused initially on IT Infrastructure and Security before shifting his focus to the very early days of mobile app development within Qualcomm.For the last four years, Brain has been working with Hugo Swart and other members of the Qualcomm team on developing Qualcomm’s strategy, products, and ecosystem around Augmented and Virtual Reality.In this conversation, Brian shares how his long history at Qualcomm gave him a front row seat to the development of the mobile app ecosystem in the late 1990s and early 2000s, as well as the smartphone ecosystem a decade later. He pulls some lessons forward to the AR ecosystem that Qualcomm is helping build today, and looks ahead to 2022.We go on to discuss the differences in stand alone vs companion devices (or “viewers" as Qualcomm calls them). And of course we talk about the recently announced Snapdragon Spaces, which is built on the Open XR standards and incorporates innovation around user and environmental understanding.You can find all of the show notes at thearshow.com.
Alon Grinshpoon (echo3D) on Building the AWS for 3D and Founder-Market Fit
52:11Alon Grinshpoon is the Co-founder and CEO of echo3D, a 3D-ready cloud platform that helps manage & deliver 3D, AR, and VR content to apps & devices everywhere. echo3D recently closed a $4M round of funding to feed continued growth after seeing a tremendous amount of momentum over the past year.Alon started his career in the Isrealli Intelligence Service, working on encryption and cloud technologies. After earning a B.S. in Computer Science and Electrical Engineering from Tel Aviv University, he spent several years as a software engineer working on improving the performance of cloud-based and client-server computer systems.Alon went on to receive his M.S. in Computer Science from Columbia University with a focus on computer graphics, virtual and augmented reality, and human-computer interaction.In this conversation, we discuss how Alon’s background made him a good fit for solving the unique set of challenges for developing an AWS or Akamai for 3D. Alon is a passionate entrepreneur with great advice for early-stage startups, and we talk about his perspective on the concept of founder-market fit. [quote]Alon goes on to discuss founder-investor fit, and the importance of pragmatically de-risking a startup as you go along. He also shares his funding and growth journey through the RLab and Techstars accelerators, and subsequent rounds of VC funding.You can find all of the show notes at thearshow.com.
Jay Wright (Campfire 3D) on Innovating Ahead of the Curve and the Future of Workplace Collaboration
59:59Jay Wright is the founder and CEO of Campfire 3D, a company that is focused on holographic collaboration for design and engineering workflows. Prior to Campfire, Jay spent 10 years building Vuforia from inception to becoming the leading augmented reality platform for developing handheld and headworn applications. Vuforia is currently part of enterprise software and services company, PTC, but Jay originally created Vuforia while at Qualcomm. There he was responsible for global commercialization of non-radio technologies, ranging from computer vision to neuromorphic hardware.Previously, Jay had created two software companies focused on the cutting edge of mobile computing, dating back to the mid 1990s. On the whole, he has been a technology entrepreneur building his vision for future computing platforms for more than 25 years.In this conversation, Jay shares stories from early days of mobile software, starting with his work on Apple’s Newton and his subsequent efforts to create the first App Store. We discuss the impetus for building Vuforia at Qualcomm, the lessons he learned about the AR market from that experience, and how that led to Campfire 3D.We get into the problem he’s trying to solve with Campfire, and the specific strategy he’s pursuing. We go on to discuss his perspective on the AR hardware efforts at Facebook and Apple, and the historical clues about how quickly we can expect general purpose consumer smartglasses to arrive.Jay shares a lot of wisdom about entrepreneurship and AR.It’s worth noting when we recorded this interview, Facebook was still named Facebook, and Meta referred to an early entrant building productivity-focused headworn AR. They shut down a few years back.You can find all of the show notes at thearshow.com.
Guido Groet (Luxexcel) on Solving Prescription for Fashionable AR Smartglasses
1:02:27Guido Groet is the Chief Strategy Officer of Luxexcel, a company that’s able to 3D print optical-quality lenses for smart eyewear. Earlier in his career, Guido worked for many years in both Europe and the USA for technology giant ASML, which is a world leader in semiconductor equipment. He’s held VP positions in Finance, Business development, M&A, and Strategy development. He was also CFO and then CEO of a venture-back company in disruptive high tech manufacturing technologies. Now at Luxexcel Guido is in charge of all commercial and strategic aspects of 3D printing of smart eyewear lenses. Luxexcel has been in the news recently for their partnerships with Lumus and WaveOptics where together they’re able to encase the waveguides within 3D-printed prescription lenses.In this conversation, Guido’s talks about the challenges of finding product-market fit, particularly for technologies that don’t perfectly fit industry’s pre-conceived notion of how things have been done...or should be done.We get into the meat of the technology and where it goes from here. He also shares his perspective on how and where smartglasses will find early success. Here he believes smartglasses will find success when we’re able to make fashionable glasses with some functionality, rather than focusing on field of view or functionality to the detriment of fashion.You can find all of the show notes at thearshow.com.
Paul Powers (Physna) Teaching Computers to Understand 3D and Innovating at the Speed of Imagination
1:04:50Paul Powers, the founder and CEO of Physna. You may have caught Physna in the news recently because they’ve raised $76M over the last year, including $56M earlier this summer from Tiger Global, Sequoia and others. Paul and his team have created a new way to search and compare 3D models in a way that is faster and more effective than what’s come before. This ability to recognize and understand physical objects, combined with Thangs, their online database of 3D models, creates the potential for them to become the Google Search of AR. Earlier, Paul attended Harvard at the age of 16, and went on to study in Germany, earning a law degree and passing the German bar exam. It was his work at a German patent law firm that inspired the foundation for what became Physna.In this conversation, Paul describes his unique educational experience and his path to becoming a tech entrepreneur. He goes on to describe the origins of Physna and how they are enabling computers to understand 3D in the same way they understand text. We talk through the technology and we discuss leadership, entrepreneurial mindset, a different way of thinking about goal setting, and aligning and motivating others. He also shares his perspective of the potential impact that glasses-based AR can have on the human experience.You can find all of the show notes at thearshow.com.
Susan Cummings (Tiny Rebel) on AR-First Storytelling and City-Scale Games with Wallace and Gromit
57:04Susan Cummings is the Managing Director of Tiny Rebel Games and a founder of Fictioneers. Susan and her team were awarded a major UK grant for Augmented Reality storytelling, which led to "Wallace & Gromit: The Big Fix Up." This effort was followed by the release this summer of "Wallace & Gromit: Fix Up the City", an ambitious city-scale AR game that takes place in San Francisco, Bristol, and Cardiff. Including her work at Tiny Rebel, Susan has spent more than 20 years in game development and publishing. She was a key player at the origins of Rockstar games and held vital roles as the VP of Publishing and VP of Business Development at 2K games and parent, Take Two Interactive.In this conversation, Susan shares insight into the origins of Grand Theft Auto and some other big deals and projects in the early days of console and PC games. She goes on to talk about the challenges in telling compelling stories with AR.We also talk about some of the lessons learned in making compelling and accessible city-scale AR-based games for mobile and the challenges of “immersion” in see-through AR glasses.(A quick note of disclosure: I’m an investor in Fantsmo, one of the partners Susan mentions when describing her efforts at Fictioneers.)You can find all of the show notes at thearshow.com.
Kris Kolo (VRARA) on Mapping, Positioning, and Insights from the VR/AR Association
53:26Kris Kolo is the Global Executive Director of the VR/AR Association, an international organization designed to foster growth, knowledge, and connections between its members.Previously, Kris was an executive at Verizon and Toys R Us, applying AR technology to business needs. At Toys R Us, Kris was working on digital in-store initiatives and shopping solutions, piloting the AR solution from Metaio (acquired by Apple). At Verizon, Kris was responsible for Media, Entertainment, and Location-Based apps & platforms, where he collaborated with Wikitude to integrate AR into Verizon's GPS Navigation. He also launched the Verizon Developer Program. In addition, Kris was an Advisor to FlyBy Media, an AR tech startup, acquired by Apple.As an entrepreneur, Kris was the Co-Founder of Spime Inc, a Silicon Valley startup acquired by Trimble. He’s also published the ground-breaking book, Local Positioning Systems, on geo spatial and location-based services, and holds graduate degrees from MIT.In this conversation, we chat about mapping and positioning in the early days of mobile, as well as the challenges and benefits of remapping the world for AR. Based on his insights from the Association, Kris describes what's working for VR & AR in healthcare and enterprise. He describes what he sees as a big challenge hindering adoption and the impact of Facebook's commitment to VR & AR on the rest of the market.You can find all of the show notes at thearshow.com.
Replay: Cory Grenier (Geenee) on Getting Heard at Vergence Labs, Snap Spectacles, and now Geenee
1:15:39Cory Grenier is the CEO of Geenee, a company on a mission to make the physical world around us easily recognizable to computers using mobile, browser-based technology. They combine image and video recognition, WebAR, and creative services to deliver unique value to brands.Cory started his career at Lenovo in Beijing, becoming a global product marketing manager. He returned to the US in 2013 to join Vergence Labs, an innovative startup building AR glasses. Vergence was acquired by Snap to form the basis of Snap Spectacles. Cory stayed for several years at Snap as the first director of sales and marketing before returning to more entrepreneurial roles.In this conversation, we chat about his efforts to build awareness of the Vergence Labs product, called Epiphany Eyewear. Cory shares how the Snap acquisition happened and some of the lessons he learned while he was there. Do you remember the marketing campaign for Spectacles with the pop-up vending machines, Cory led that.He goes on to describe how Geenee is now pushing the boundaries for brands by thinking deeply about how AR complements consumer behavior around commerce and awareness building.You can find all of the show notes at thearshow.com.