Why Brand Matters To The Future of Office Real Estate

Featuring Meagan Slavin In this episode Brave Founder, Caleb Parker, is joined by Meagan Slavin, Chief Operating Officer and co-founder of 25 North Coworking, an 11 year old US-based coworking brand operating across multiple second tier and suburban markets from Texas to Illinois. The two discuss an interesting hybrid partnership model with landlords operated by 25 North, how 25 North has grown over the years, the significance of brand, and why flexibility is required in the modern workplace with hybrid working becoming the norm. Meagan also shares some of the strategies her own team employs to maintain a strong culture while managing multiple locations across a distributed footprint.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dr. Toby Benzecry In this episode Brave Founder, Caleb Parker, is joined by Dr. Toby Benzecry, Founder & CEO of Workplace Future Group, to discuss company culture, the impact workplace energy has on some companies, the changing needs of office customers, and how office landlords and operators are evolving to support the changing landscape of demand.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Juan Velayos Lluis In this episode Brave Founder, Caleb Parker, is joined by Juan Velayos Lluis, Founding Partner of JV20 Investment & Advisory, and President of The District World Summit, for a fast paced recap of the trends discussed on stage at the event. The District World Summit is an annual event in Barcelona, Spain where the global capital ecosystem is brought together to understand the yields of each asset class, the current economic cycle, the timing of different asset classes (traditional and alternative), the risk and return profile of core, core-plus, value-add and opportunistic investments, and where to discover the trends of the different real estate markets. Juan shares how the landscape and risk of European real estate is evolving, and highlighted key trends such as: a focus on P&L management the shift towards operational partnerships for investors without in-house teams the importance of management agreements whether Core and core-plus properties will attract stable investment.  emerging asset classes like logistics and affordable housing the challenges and opportunities in repositioning distressed assets the need for a client-oriented approach in real estate investments the potential for permanent capital flowing into distressed office assets   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Mika Matikainen In this episode Brave Founder, Caleb Parker, is joined by Chief Exec for CapMan Real Estate, Mika Matikainen, to discuss balancing ESG with investor returns, the importance of community needs, and the evolving landscape of real estate investment strategies.  CapMan is a Nordic property investor. They acquire, improve, and develop flexible real estate in major Nordic cities. They have a clear focus on developing the environmental and social aspects of real estate, recognizing the responsibility to create positive impact on communities. Further talking points: Why investors must adapt to changing market dynamics Why identifying macro trends is important to exploiting future opportunities Are new financial products are needed to respond to the need for flexibility How triangulating 3 key stakeholders can create value This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

The Caleb Parker Show returns, with the Founder of Brave Corp, Caleb Parker sitting down with the leaders and innovators across office real estate to discuss the brave ideas shaping the future of office real estate to keep up with the ever-evolving future of work landscape. Trailer Summary: Brian Tracy once said “To understand sales we have to understand people” We believe to understand office sales we have to understand company culture. Company culture & team bonds are built on shared values, common purpose and trust. Everything else is built on top of this foundation. The world is now global and top talent is no longer limited to the geo-fence of a commute. The future of work isn’t the binary choice between remote and office—it’s about #PlusNotVersus. So as Flexible work policies become the norm, those of us selling and operating offices must ask ourselves, how does the office need to evolve to amplify positive company cultures. Season 13 explores creating workplaces where teams thrive, and the community building, partnerships, and new financial products needed to deliver the office as a super power in the platform of work. This trailer episode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Freshwave Subscribe to Caleb's Brave Ideas Newsletter

Featuring Zoe Ellis-Moore Brand has never been that important in office real estate. But that's about to change. A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust.  In this episode Brave Founder, Caleb Parker, is joined by Zoe Ellis-Moore, Founder & CEO of Spaces to Places, a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting. In this episode, Caleb & Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros & cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings. Tap here to get your copy of the London Flex Brand Index white paper   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dave Cairns Does the office have a role in the future of work?  If so, what will the office of the future look like? Dave goes on the record—no disclaimers attached. In this episode Brave Founder, Caleb Parker, is joined by Dave Cairns, Future of Work Strategist for Kadence, to dive into deep topics like personal brand and authenticity in the workplace, the challenges workplace leaders face, how companies are adapting their ways of working, and the need for a mindset shift in office real estate. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter  

Featuring Dharshni Singh What role does the office play in the future of work? In this episode Brave Founder, Caleb Parker, is joined by Dharshni Singh, a dynamic corporate real estate leader with over 20 years experience in transforming organizations and unlocking human potential for exceptional outcomes at companies like Accenture and BCG, tp bennett and more. Dharshni has in-depth knowledge and expertise across Future of Work strategic planning, portfolio & site strategy investment prioritization, business case development, transactions, and capital projects for cross-sector international firms. The two discuss strategic and tactical approaches for aligning real estate strategy to support future of work strategy. The conversation covers change management, practical timelines, building selection criteria, wellbeing and amenities, landlord brands and flex space. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Jane Sartin In this episode Brave Founder, Caleb Parker, is joined by Jane Sartin, Executive Director of the Flexible Space Association (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building owners - with trending amenities such as rooftop terraces, gyms, and podcast studios.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Tuomas Sahi “It's not enough that you build something and hope that people come. You have to build something that they actually need.” In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland), Brave Founder, Caleb Parker, is joined by Tuomas Sahi, CEO of Antilooppi, a sustainable office real estate owner in Helsinki, Finland. Tuomas shares how Antiloopi’s focus on understanding and serving the needs of their customers led them to providing flexible solutions and services. The conversation covers the benefits of owning the customer relationship, the challenges of transitioning to a more flexible model   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter