B2B IMPACT #16 - Sustainability

TBC

Thought leadership needs a rethink. What do B2B brands need to do to achieve real thought leadership with meaningful impact? Hear from our very own thought leader, Holly Mair (Head of Content at BDB) as she speaks with Matt and Oli about the importance of adopting a mindset of thought leadership. Looking to take your thought leadership efforts to the next level? Dive in our latest edition of the knowledge: https://bit.ly/3x5T1f0

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.     Change is never easy. It's uncomfortable and it can be difficult to get all your stakeholders on board with the idea. So how can 'change' be managed within B2B and what can you do ensure any changes you do make don't overturn all the success you've already achieved?  Hear from Matt and Oli in our latest podcast! Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.  Process Creation To Habit Formation: https://www.valuize.co/mastering-organizational-change-management/

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   Can AI pave the way for B2B marketing? As the futuristic idea of artificial intelligence becomes ever-more a part of our day to day lives, Matt and Oli take a good look at what some of the pros, cons and solutions might be. Is it time to embrace AI in the workplace for good?   DALL-E 2, AI artwork: https://openai.com/dall-e-2/  Apps to create human like voice over with AI: https://www.youtube.com/watch?v=MPQYTOuJawU  The ethics of AI: https://dresscodeny.com/work/hpe-the-ethics-of-ai/  What is artificial intelligence? https://www.techtarget.com/searchenterpriseai/definition/AI-Artificial-Intelligence

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again. With less leeway for extra costs, businesses need to be creative when spending marketing budgets, using their allocated spends more efficiently, fixing gaps in pipeline/demand generation, and building a closer alignment with sales. Find out what Matt and Oli have to say on this...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok belong in B2B marketing? This week, Matt and Oli discuss all things TikTok and whether you should be targeting your B2B audience on the world’s most popular channel.

We recently celebrated our first ever Impact Day. We ran our very own ‘hack’ day where the whole BDB team came together to develop our employee value proposition. Featuring more BDB branded merchandise than you can shake a stick at and employee feedback describing Impact Day as ‘one of the best experiences as a BDB team member so far,’ our first Impact Day was definitely one to remember…

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   Forecasting can play a major role in your company's success. Accurate sales forecasts allows business leaders to make smarter decisions when setting goals, hiring, budgeting and other revenue-impacting factors. But knowing how to navigate your business forecast isn't always an easy feat to accomplish.     Join Matt and Oli as they talk about the challenges and solutions that regularly present themselves when navigating forecasting in the B2B sector.

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   This week on the B2B IMPACT Matt and Oli discuss the great resignation, a recent phenomenon of employees voluntarily quitting their jobs en masse and the fight for talent that followed it.