Lucinda Pikkat On What Makes Brands 'Cool' - Part 2

New financial year, new us! Leigh's back with the brilliant Kim Crowley (seriously, she's so organised it's almost suspicious) helping you get your wardrobe sorted without breaking the bank.  Kim tells us why most of us can buy clothes but can't create outfits and lets us in on her revolutionary 4x4 shopping method that multiplies your outfit options without multiplying your spending. She's also got the ultimate wardrobe audit process to help us make sure we're doing the most we can to find new homes for the clothes we don't love anymore. Plus, Mia Freedman drops in for a bonus chat about mastering the pre-loved fashion game—perfect for anyone ready to refresh this financial new year without the splurge. Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au EVERYTHING MENTIONED: Kim's Budget: Assembly Label Sadie Coat $280 Leigh's Budget: Target Premium Suede Leather Bucket Tote Bag - Khaki $80  Kim's Boujie: Camilla and Marc Donato Coat $1100 Leigh's Boujie: Oroton Mica Workmanship Small Bowler $899 GET YOUR FASHION FIX: Leigh's Best Tips for Shopping on a Budget  Watch us on Youtube Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Kim Crowley  Producer: Ella Maitland Audio Producer: Tina Matolov Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.  Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

In this weeks Beauty Bonus, "It's not you, it's your eyebrow technique" – this week's episode tackles beauty's most awkward conversation.....like what to do when your eyebrow lady's work has gone downhill but you still chat like besties (spoiler: white lies might be your friend) and how to tackle those stubborn puffy eyes that make you look tired even after a solid eight hours. There's a serious warning about those "unhinged beauty hacks" flooding your TikTok feed – unless you fancy washing your face with floor cleaner and walking around with no skin barrier (yes, someone actually recommended Dettol as face wash, and no, please don't try it). Plus, Leigh's obsessing over a magnetic solution to bobby pin chaos that's changing bathrooms everywhere, while Kelly's admitting to hoarding nude eyeliners like they might suddenly become extinct! LINKS TO EVERYTHING MENTIONED:  Beauté Pacifique Pacific Puffy Eye Gel $99La Roche-Posay Toleriane Eye Cream $42.95James Cosmetics Depuff Eye Mask 5 pack $35Embryolisse Radiant Eye Cooling Stick $39MECCA MAX Nude Eye Liner $16 Kitsch Magnetic Bobby Pin Holder $18.98Okkiyo Prioriteyes Mascara $49.50 FOR MORE WHERE THIS CAME FROM:  Watch & Subscribe on Youtube here Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at [email protected] or send us a voice message, and one of our Podcast Producers will come back to you ASAP. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell & Kelly McCarren Producer: Mollie Harwood & Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

On this weeks episode, Leigh's joined by Bespoke Style Enhancer Grace Lam who has seen it all, styled everyone, and isn't afraid to tell you the truth about your wardrobe! After 25 years working with the biggest names in fashion (including a decade at Vogue China), Grace has landed in Melbourne with some serious opinions about how we dress. She runs us through her new brand crushes, her thrifting tips and tricks, and find out how a simple sock upgrade can transform your entire look. She's also got the ultimate reality check: most of us can't see what's in our overstuffed wardrobes, so how can we wear it? Grace doesn't follow trends—she creates her own rules. Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au EVERYTHING MENTIONED: Grace's Budget: MUJI Andes Wool Cable Stitch Crewneck Swearer $129 Happy Socks Gorman Socks Paire Underwear Leigh's Budget: UNIQLO JW Anderson Heattech Scarf $39.90  Grace's Boujie: LOWF Apparel Axis Quilted Vest $239 Best Double Breasted Jacket $655 THE FLOORR App Leigh's Boujie: Onitsuka Tiger Mexico 66 Slip-On $160 GET YOUR FASHION FIX: Watch us on Youtube Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Grace Lam Producer: Mollie Harwood & Ella Maitland Audio Producer: Tina Matolov Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.  Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

In this weeks Beauty Bonus, Leigh and Kelly investigate the ice-cold world of TikTok facial dunking - does freezing your face actually work? The science is limited, but the temporary "snatched" effect might be worth it after a few vinos. Skip the full plunge and try their practical alternatives instead. Plus, as Bella Hadid champions the return of the side part, Leigh and Kelly reveal which 2025 trends she's selectively ignoring. Kelly embraces mulberry tones this season, while Leigh focuses on skincare innovations rather than fleeting aesthetics. LINKS TO EVERYTHING MENTIONED:  Typebea Overnight Boosting Peptide Scalp Serum $80 Dermal Therapy Hair Restoring Serum $14.95 tbh Rebound Barrier Serum $49.95 The Ordinary Soothing & Barrier Support Serum $54 Kiehl’s Vital Skin-Strengthening Super Serum $116 Dermalogica Dynamic Skin Strengthening Serum $153 Esmi Probiotic Skin Milk $65   FOR MORE WHERE THIS CAME FROM:  Watch & Subscribe on Youtube here Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at [email protected] or send us a voice message, and one of our Podcast Producers will come back to you ASAP. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell & Kelly McCarren Producer: Mollie Harwood & Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here.   Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

In this weeks second part episode, our deep dive with trend forecasting genius Lucinda Pikkat, we get into how to actually discover those underground labels before everyone else does. Turns out Lucinda's secret weapon is diving into specific "categories" each week—right now she's obsessing over surf culture and spotting opportunities for Australian surf brands. We unpack whether coolness can be manufactured, with Lucinda breaking down the New Balance phenomenon—how Ryan Gosling literally threw them off a balcony in "Crazy Stupid Love" for being uncool, only for them to become fashion-girl essentials years later.  Plus, discover Lucinda's "Country Club chic" style secrets and the top bougie and budget brand picks that deserve your attention. Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au EVERYTHING MENTIONED: Lucinda's Budget: Way Back Wear Depop Leigh's Budget: Devyn Sequin Midi Skirt Lace Lucinda's Boujee: Grace Wales Bonner x Adidas Collection, RE/DONE Leigh's Boujee: JW PEI Bags GET YOUR FASHION FIX: Watch us on Youtube Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Lucinda Pikkat Producer: Mollie Harwood & Ella Maitland Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Introducing I Never Told You This: Two People. One big reveal. A simple card deck with questions. Some are light hearted, some deeper…and one that says ‘I Never Told You This’ - the chance for one person to share something they’ve never told the other before.In the first episode of 'I Never Told You This', Mary and Martha Kalifatidis chat about their all-too-relatable experience of protectiveness and anxiety as parents.If you want to continue to enjoy this series, it will be dropping every Thursday over at the But Are You Happy podcast. Head to Medibank to learn more about the Family Roast card game that sparked the conversation. The experiences shared and views expressed are those of the people featured and do not reflect the views of Medibank. This is not health advice. If you or someone you know needs help, you should always consult a trusted health professional. For further support and guidance, visit Medibank Mental Health. Or, if in need of immediate support, call Lifeline on 13 11 14.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

In this two part episode, Leigh Campbell chats with fashion whisperer Lucinda Pikkat about what really makes brands "cool"! With 15 years in PR and trend forecasting (and a cult TikTok following hanging on her brand advice), Lucinda breaks down why some Aussie labels thrive while others face-plant into irrelevance. From the resurrection of iconic Y2K brands, to why New Balance went from daggy dad shoes to must-haves, they unpack how cultural relevancy, brand identity, and a dash of rule-breaking create that coveted cool factor. Plus, Leigh loved chatting with Lucinda so much that we just had to ask her back for next weeks episode!  Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here. GET YOUR FASHION FIX: Read Leigh Campbell's 17 lesser-known fashion brands you'll want on your radar Watch us on Youtube Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Lucinda Pikkat Producer: Mollie Harwood & Ella Maitland Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

In this weeks beauty bonus, Leigh and Kelly are back answering your wildest questions! Like whether you can slap your fancy face serum onto your scalp for longer, lusher locks (spoiler: maybe don’t) and what to do when your retinol is turning your face into a flakey tomato. There’s also a fresh batch of hacks straight from the beauty trenches – Kelly’s got a new use for your lip balm that involves… your bra (yes, we’re serious), and Leigh’s blow-drying her scalp in public like it’s totally normal behaviour. Because it is. Kind of. LINKS TO EVERYTHING MENTIONED:  Typebea Overnight Boosting Peptide Scalp Serum $80 Dermal Therapy Hair Restoring Serum $14.95 tbh Rebound Barrier Serum $49.95 The Ordinary Soothing & Barrier Support Serum $54 Kiehl’s Vital Skin-Strengthening Super Serum $116 Dermalogica Dynamic Skin Strengthening Serum $153 Esmi Probiotic Skin Milk $65   FOR MORE WHERE THIS CAME FROM:  Watch & Subscribe on Youtube here Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at [email protected] or send us a voice message, and one of our Podcast Producers will come back to you ASAP. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell & Kelly McCarren Producer: Mollie Harwood  Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here.   Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

On this weeks episode, Leigh Campbell quizzes Mamamia's head of content (and secret style genius) Eliza on how she nails that "did-she-just-step-off-a-Copenhagen-runway?" look. This former Vogue Scandinavia editor treats her morning wardrobe session like meditation to avoid all the chaos. Her style secrets? Scandinavian-inspired layering, tailoring of budget finds, and those game-changing bodysuits that work with everything from weekend shorts to boardroom suits. Forget trend-chasing as we find the perfect balance between high-end items and your go to Uniqlo or Kmart shirt. Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au EVERYTHING MENTIONED: Eliza's Budget: Kmart Long Sleeve Oxford Shirt in White Leigh's Budget: Billini Hazel Handle Bag  Eliza's Boujee: Nagnata’s RYDELL SHORT 3.0 in Honeydew, Carla Denim Jean Leigh's Boujee: Motto Navy Faux Leather Pocket Pant Motto GET YOUR FASHION FIX: Watch us on Youtube Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Want more of this? Read this: 7 must-know Scandi brands to reboot your winter wardrobe. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Eliza Sorman Nilsson Producer: Mollie Harwood Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Buckle up, beauty lovers! In this week's Beauty Bonus Ep, Leigh and Kelly tackle your burning questions - from debunking pregnancy makeup myths (no your favourite foundation isn't going to harm your baby) to explaining why decanting your sunscreen for that Bali trip is a definite no-no. Prepare to change your life with some quirky hacks – Kelly's quarter-only approach to lip liner will revolutionise your pout game, while Leigh's unconventional use of lube (yes, lube) for the perfect slicked-back pony will have you raiding your bedside drawer for hair styling purposes. Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au LINKS TO EVERYTHING MENTIONED:  For pregnancy & skincare advice - Mothersafe information Pregnancy products Mecca Cosmetica In A Good Light Face Tint with SPF 30 $45 Inika Organic Mineral Setting Powder $69 Raw Watermelon Fresh Setting Spray $16 Too Faced Ribbon Wrapped Lash Extreme Lengthening Mascara $28 IT Cosmetic CC cream $82 Sunscreen Cancer Council sunscreen $14 Slick hair hack KY Jelly Personal Lubricant $9 FOR MORE WHERE THIS CAME FROM:  Watch & Subscribe on Youtube here Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at [email protected] or send us a voice message, and one of our Podcast Producers will come back to you ASAP. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell & Kelly McCarren Producer: Mollie Harwood Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here.   Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.