BTS of cart open

Tickets are live, the first sales are in and my brain is already trying to tell a whole story about what happens next. In this behind-the-scenes podcast, I'm letting you into the messy, exciting, very human moment of opening cart for my first live event. If you've ever put something big out into the world and wondered what every little sign means, press play. I might have found a way to make launching feel a little less like a verdict and a lot more like something else. Sign up for my live event here: https://www.pleasureandprofitlive.com/  Round 11(!!!) of my Pleasure + Profit Mastermind will be opening doors very soon but only to people on the waitlist. I won't be running any Black Friday sales, so the only way to grab a discount is to be on the list. Get your name down here.

You worked for years to make your business grow and then it finally does. So why can success feel so overwhelming? I'm talking about the unexpected pressure that can come with a big up-level, from fuller calendars to the fear of not being able to keep it going. I'll share what helped me navigate those growing pains, and the question I come back to when my brain starts spiraling. The Pleasure + Profit Mastermind is open right now, but ONLY to my waitlist. Join by November 22nd to get in at $1,950/month, PLUS a free spot at my live event and Friday's VIP Day. Get on the waitlist here: https://juliawells.activehosted.com/f/109 

I've been trying to figure out why Instagram has made it so hard to keep my account in good standing so I signed up for Meta's most expensive verification tier and got on a call with a rep. What I learned was surprising, frustrating, and a little more useful than the usual algorithm advice. I'm sharing what sent me digging through my own account settings, plus a few clues about what might be affecting your reach. Tickets for my 2027 live event go on sale this Monday, and ONLY to people on the waitlist. There are just 100 tickets, so make sure you're on the list: https://juliawells.activehosted.com/f/121 

    I have so much to say about our wedding, so let's start at the beginning. Gus and I brought our favorite people to a jungle property in Tulum for three days of connection, celebration, and one very unforgettable dance party. I'm sharing why we chose the venue without ever seeing it in person, how we made the weekend feel so good for our guests, what mattered (and what really didn't), and how I stayed present when the plans didn't go perfectly. It was messy, magical, love-filled, and beyond anything we imagined. Tickets for the 2027 live event are dropping very soon, and they're going on sale to the waitlist ONLY to start. There are just 100 tickets and 161 people already on the waitlist, so get on it now: https://juliawells.activehosted.com/f/121 

Wedding planning, business, relationships, hormones, the state of the world… sometimes it's a lot. In this episode, I'm talking about letting yourself feel what you feel without turning it into a story about what's wrong with you. Cry, rage, throw a tiny tantrum (safely!), then find your way back to yourself. I also get into asking for support, handing off decisions when you're at capacity, and practicing emotions before you're already in the thick of them. Having feelings doesn't mean you're failing. You're human and you don't have to do it all alone.

When big-name coaches, packed masterminds, and glossy live events implode publicly, it's easy to think: "If that's what happens at the top… why would I ever want to get there?" In this episode, I'm sharing my unfiltered take on: The recent waves of posts about Shoshana Raven, Living Brave Live, Create & Cultivate, and other coaching 'shit shows' Why I don't think this is "cancel culture 2.0" or a witch hunt—and what it actually is The very real fear so many leaders have of scaling, being visible, and becoming "the villain" How I personally navigate feedback, ruptures, and integrity as someone who actually loves coaching The behind-the-scenes truth: you can grow big, make a massive impact, and not be manipulating, under-delivering, or constantly in crisis If you've ever thought, "F*ck this industry, I should just burn it all down," or felt secretly terrified that success will make you a target—this conversation will give you evidence and strategy for a different reality. Come listen if you want the nuance: honest talk about harm, accountability, leadership, and how to do this work better without quitting the game.

You're at the end of your launch, the cart is about to close… and you haven't hit your sales goal. Cue the spiral, right? In this episode, I'm walking you through exactly what to do in the final 24–48 hours of cart close so you can stop freaking out and actually maximize the momentum you've already built. We're talking: The one "lazy girl" move that will close more sales than anything else (and almost no one does it) Why your audience is not ignoring you — they're just busy, human, and waiting for a clear deadline How to send "last call" emails and posts that feel clean, honest, and non-manipulative Practical ways to invite DMs, questions, and conversations so buyers can finally get out of their heads and into a decision What to do after cart close — extending, sneaking people in, downsells, upsells, and how to do it in integrity The real work of launch season: managing your emotions, disappointment, and attachment without abandoning your people or your vision If you're in a launch right now (or ever plan to do one again), this episode will help you stop making yourself wrong, normalize the chaos, and make it way easier (and more profitable) to sell at the end. Hit play and let's turn your "oh fuck" cart close energy into "of course this sold" energy.

I didn't build a multi–million dollar company by accident. One of the most unsexy but powerful things I ever did? 30 free calls in 30 days. Inside this episode we get into: The backstory of my original 30 calls and how they shaped my entire business How talking to 30+ humans rewired the way I sell, coach, and create content The emotional labor and mindset work required to actually grow from a sprint Why I'm doing 30 wealth calls now as my money + pleasure body of work evolves How to choose a strategy that matches your capacity, not your guilt or FOMO If you're craving more money, more ease, and more self-trust in your business, listening to this will help you see what kind of "sprint" would actually move the needle for you. There's still time to join us inside Blab Your Way to the Bank!!! If you're ready to spend the next six weeks together turning content creation into a fun sexy thing rather than something you dread, click to join https://juliawells.thrivecart.com/blab-your-way-to-the-bank/ for $69, it's time to start blabbing your way to the bank!

You want your 1:1 fully booked… but it feels like you're shouting into the void, getting "polite interest" instead of actual paying clients. In this episode, I'm breaking down exactly how to sell out your 1:1, whether your price is 12k or 100k, and why it's normal that this offer feels quieter, slower, and more intimate to sell. You're not doing it wrong – you just haven't been taught how to market to the tiny percentage of your audience who are true 1:1 buyers. We'll talk about: Defining your "sold out" number so your brain can finally chill and focus The mindset of selling to the 0.1% of your audience (and why that's a good thing) How to get people sold on YOU, your method, and 1:1 as the vehicle The content to post so your "needle in a haystack" people quietly self-select in Simple launch structures (calls, intensives, workshops) that lead directly into 1:1 If you've been nurturing the hell out of your people, creating gorgeous content, and still aren't fully booked in 1:1, this episode will show you how to finally turn that warm audience into high-ticket, hell-yes clients—without hustling harder or pretending to be someone you're not. Blab your way to the bank, Come join us! We start next week! https://juliawells.thrivecart.com/blab-your-way-to-the-bank/

Ever wondered what actually happens inside a high-level mastermind… beyond the glossy testimonials and vague "big breakthroughs" posts? In this episode, I'm taking you behind the scenes of my Pleasure & Profit Mastermind and the seven– and eight–figure mastermind I'm in with Amanda Frances. I'm walking you through real examples of what gets posted, coached, celebrated, and processed in these spaces—so you can see the full messy, magical range for yourself. We're talking: The truth about "high-level" masterminds vs. mixed-level rooms What clients really use the mastermind for: swamps, celebrations, launches, data, sisterhood, and everything in between How we move through fear, doubt, comparison, and big emotions without making it all mean something about our worth Why being witnessed (not just coached) can change your business and your nervous system The power of data, celebrations, and sisterhood in scaling from $0 to multi-7 figures If you've ever thought: "I want to be the little fish in the big pond…" "I don't want to waste money on a mastermind that doesn't actually support me…" "What are they really talking about in there?" …this episode will give you an unfiltered peek behind the curtain so you can make cleaner, more self-trusting decisions about the kind of support you want next. Press play if you're nosy (in the best way), craving real talk about masterminds, and ready to see how support, sisterhood, and strategy actually look day-to-day behind the scenes. Join the mastermind https://www.juliacwells.com/ppmm