1096. How I'm Reinventing a Flagship Offer After 10 Years (Without Losing What Works)

After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet.  In today's episode, Kelly pulls back the curtain on what's changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy. You'll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale. This episode is a masterclass in: Scaling through people, not pressure Using pilot programs to test innovation responsibly Designing offers that align with mission, not just market demand Whether you lead a million-dollar business or are building toward that level, this conversation will challenge how you think about masterminds, mentorship, team development, and long-term legacy. TIMESTAMPS 01:31 – 03:45: Why evolution is non-negotiable 03:46 – 06:10: The biggest mastermind problem elite entrepreneurs face 06:11 – 08:40: Your most underused growth asset in business 08:41 – 11:15: The new Team Leaders Mastermind: COOs, CMOs & right-hand leaders 11:16 – 13:30:  Breaking founder dependency 13:31 – 15:40: Using pilot programs to innovate without overcommitting 15:41 – 17:20: Aligning new offers with mission (and when to say no) 17:21 – 18:50: What you can't see when you're inside your own business 18:51 – 21:00: How to apply these lessons to your offers + next steps RESOURCES Watch the 2–10 Million Dollar Roadmap Training: https://accelerator.virtualbusinessschool.com/info-session  Legacy Leaders Mastermind program overview & Application: https://join.thebusinessadvisory.com/join  Grab your ticket and join us at the Legacy Leaders In-Person Mstermind Retreat, happening March 10th and 11th in Boca Raton, Florida: https://advancesociety.org/2026rsvp  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode, Kelly sits down with Maria Fontana, an integrative healing, mindset + lifestyle strategist and author who isdedicated to helping individuals elevate their lives, habits, and wellness. Maria has spent nearly four decades building businesses, reinventing herself, and helping others cultivate success while prioritizing faith, family, and personal fulfillment. In this episode, Kelly and Maria discuss:  How to stay grounded and aligned while scaling a business to 7-figures and beyond Lessons learned in 2025 to set yourself up for a successful 2026 The pitfalls of chasing shortcuts in business and the power of consistency The importance of faith, mindfulness, and soul-centered practices in leadership The Mindset and Alignment Collective, and how it's different from typical personal development programs This episode is for entrepreneurs, leaders, and high-achievers who want to grow their business without sacrificing purpose, wellness, or faith. Timestamps 01:09 – 02:40: Maria's faith-driven approach to entrepreneurship 02:40 – 05:30: Lessons from 2025: flexibility, grace, wellness, and self-care 05:30 – 08:13: Why longevity in business depends on mental, spiritual, and emotional health 15:15 – 18:16: The launch of Maria's new offer & community approach 18:16 – 21:46: Success with Virtual Business School & VBS Gold 21:46 – 26:14: Minimalism, freedom, and keeping the main thing the main thing 26:14 – 29:06: Maria's faith practices, connecting to God, and spiritual grounding Resources Claim your 7-day FREE trial of The Mindset and Alignment Collective at https://www.mariafontana.com. Learn Kelly's simple sales system inside The Virtual Business School Membership to build trust and close sales consistently and predictably, for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode, Kelly pulls back the curtain on what she's learned building a business alongside her 11-year-old daughter.  From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing: Your business is only as complicated as you make it. Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and spiritual obedience). You'll learn: • How to build a low-overhead, high-impact recurring revenue stream • The #1 place business owners lose the most money • How Madison is using the Miracle Hour to sell memberships herself • How to grow trust-building offers without launching If you're a busienss owner or leader craving a simpler and more profitable path, this episode offers the clarity you need going into 2026. TIMESTAMPS:  01:25 – 05:20: The origin story of Give Her Courage and the early years of building the brand 05:20 – 08:10: Why Kelly and her partner decided to pause and restructure the company 08:10 – 11:40: Reimagining The Courage Club alongside Madison and relaunching from zero 11:40 – 15:05: What The Courage Club teaches girls ages 7–14 and how the program works 15:05 – 18:20: Behind the scenes: Madison's leadership role, calls, and community building 18:20 – 21:50: Homeschooling, divine timing, and why Kelly created more white space in 2025 21:50 – 25:20: Revenue goals for the club and teaching Madison retention, belonging, and follow-up 25:20 – 28:40: The moment Kelly realized the Miracle Hour is so simple an 11-year-old can do it 28:40 – 31:30: Lessons learned from dissolving her outside sales team and returning to simplicity 31:30 – 33:45 Why trust-building offers don't require launches, ads, or funnels to scale 33:45 – 35:20: The power of follow-up and why entrepreneurs lose the most money here Resources:  Join The Courage Club: https://thecourageousbrand.com/  Check out The Courage Club's Sponsorship opportunities: https://drive.google.com/file/d/1XgsYmkmc7C5txLbbEY7QGG0D5LHpT5EO/view?usp=sharing  Learn Kelly's simple Dream 1000 and Miracle Hour sales system inside The Virtual Business School Membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In today's episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business. You'll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of "more," and how to set deeply aligned, purposeful income and impact goals for 2026. Kelly also breaks down "The Four R's," the levers that expert-level business owners use to increase margins without increasing workload, and why this is the path to more peace, more profit, and more purpose in the coming year. TIMESTAMPS: 00:28 – 02:30 — How revenue fixation developed & the missing conversation around revenue quality 06:10 – 07:12 — The danger of chasing external revenue benchmarks 07:12 – 09:00 — The wild variance in take-home income at the same revenue level 09:00 – 10:40 — The hidden cost of constant revenue pursuit & why margin matters 12:15 – 13:56 — The 5X income opportunity hiding in your existing business 13:56 – 15:15 — The Four R's: Retention, Renewals, Referrals & Reactivations 15:15 – 17:00 — Why new customer acquisition is the least profitable path 18:20 – 19:30 — Reconversions: your lifetime value multiplier 19:30 – 20:30 — How mature CEOs vs. novice CEOs think about growth 20:30 – 21:20 — Permission to take a "season of excellence" instead of constant scaling RESOURCES: Learn more about our Virtual Business School Gold program, where we teach our Multiplier Method to increase customer lifetime value and scale while growing profits: https://go.virtualbusinessschool.com/gold Have questions about the program? Email Nicole, our program director, at nicole@kellyroachinternational.  Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients' voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You'll learn: Why fewer online marketers shared wins in 2025 The core mistakes most businesses make with testimonials The 5 strategic placements to use wins for maximum impact How to operationalize social proof into weekly marketing How to turn books into passive funnels for trust-building offers Plus: Kelly shares how her team transformed their approach to social proof this year — and why doubling down on client results became one of the most profitable decisions they made. TIMESTAMPS 01:20–02:04 — Why many marketers struggled to produce client results this year 02:04–02:40 — Why your clients' voices carry more weight than your own 02:40–03:15 — The role online reviews play in visibility and discovery 03:15–04:10 — The 5 strategic opportunities to revive and use client stories 04:10–05:20 — Using stories to consistently show wins + case studies 06:36–08:00 — Various formats for showcasing social proof 09:10–10:15 — Testimonials and videos in launch countdown timer 10:15–11:48 — Using the half-day workshop framework with curated testimonials 11:48–13:42 —  Using UGC to sell books + why book sales are true passive income 13:42–14:58 — How book reviews fuel authority and trust-building offers 14:58–15:46 — Online reviews as an algorithm driver 15:46–16:10 — Join the free, live workshop on December 2nd to build your daily sales machine RESOURCES:  Join my free, live half-day workshop to build your daily sales machine for 2026: https://accelerator.virtualbusinessschool.com/register-b  Join The Virtual Business School membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  Grab a copy of one of Kelly's best-selling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life: https://www.amazon.com/Unstoppable-Principles-Unlimited-Success-Business/dp/1530131154  Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team https://www.amazon.com/Bigger-Than-You-Entrepreneurs-Unstoppable/dp/172758726X  Audiobook version (on sale for $7!): https://books.thebusinessadvisory.com/audiobooksocial7  Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Follow along behind the scenes of Kelly's 5th book, The Sacred Art of Selling: https://api.leadconnectorhq.com/widget/form/i9TP7QImQWj1R6UrLfM5 

In today's episode of The Kelly Roach Show, Kelly shares five powerful lessons about human behavior, motivation, ownership, and performance — inspired by helping her daughter Madison set up a Greenlight debit card for kids. What started as a financial literacy experiment quickly became a breakthrough in responsibility, autonomy, and goal achievement, and the lessons translate directly into leadership, compensation, team motivation, and business growth. Inside this episode, you'll learn: How ownership transforms motivation in both children and teams Why showing (not telling) accelerates buy-in and action How to create immediacy & momentum through small wins How to reset your team compensation/incentives for 2026 The leadership habits Kelly uses weekly to build a self-led, high-agency team If you want a team that takes ownership, stays motivated, performs at a high level, and drives results without constant oversight — this episode is your blueprint. Timestamps 01:00 – 01:57 — Introducing the Greenlight card and financial literacy 03:17 – 04:31 — Why teaching financial literacy matters more than giving gifts 05:56 – 07:14 — Why year-end compensation reviews matter 07:14 – 08:22 — Incentives, owner's pay, and resetting your own compensation 08:22 – 09:10 — 3 critical lessons I learned from the Greenlight card 11:28 – 13:00 — Madison's 400-member goal and sponsorship plan 14:15 – 15:30 — Designing roles based on profitable pursuits 15:30 – 17:00 — Linking goals to metrics: where most business owners go wrong 20:31 – 21:31 — The danger of letting things fall off the radar 24:45 – 26:22 — The "golden ticket" for 2026 success Resources The Greenlight Card, a financial literacy app and debit card for kids: https://greenlight.com/main/learn-more  Learn more about The Courage Club: https://courageclubforgirls.com/  Steal Kelly's Miracle Hour and Dream 1000 strategy inside The Virtual Business School: go.virtualbusinessschool.com/joinvbs Subscribe to Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode, Kelly breaks down how signature systems can transform your business into a scalable, high-authority brand that increases conversions, clarity, perceived value, and lifetime customer retention. She shares examples of how her own signature systems and key frameworks have evolved into books, programs, agencies, trust-building offers, and multi-seven and eight-figure revenue channels. In this episode, you'll learn: What a signature system actually is - and how they enable scale beyond what you can personally deliver Why buyers are more likely to purchase when they understand the process, and why consumers today want structure and personalization Why having a defined, branded methodology increases conversions - and 11 ways to monetize your signature systems. If you want to increase revenue and lifetime value without creating a ton of new products, this episode is your blueprint. TIMESTAMPS 00:00 – 01:20: Why Kelly created this training and the problem many entrepreneurs face when the market doesn't "get" their offers yet. 03:10 – 05:45: Why signature systems increase sales: the psychology of consumer decision-making and the data behind it. 05:45 – 07:30: How a signature system simplifies your offer so the market understands it faster—leading to higher perceived value and price elasticity. 07:30 – 09:10: Modern buyers want customization + systemization (and a framework gives them both).  09:10 – 11:00: How signature systems differentiate you in a noisy market and elevate brand authority. 11:00 – 13:00: The four phases of defining, naming, visualizing, and structuring your system for delivery and scaling. 13:00 – 15:40: How signature systems help customers self-identify when it's time to move into your next offer. 15:40 – 18:00: The 11 ways to monetize a single signature system, from courses to corporate training to licensing. RESOURCES Purchase the Signature System mini-course replays for just $197 and learn how to turn your offer into a branded framework tah sells itself: https://go.virtualbusinessschool.com/signature   Learn more about working with Kelly's team: https://kellyroachinternational.com/  Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this powerful episode of The Kelly Roach Show, Kelly is joined by longtime industry leader, bestselling author, and money + nervous system expert Kate Northrup. From early blogging days, to million-dollar digital courses, to her signature wealth transformation programs, Kate has been in the online space since 2009, witnessing firsthand how the industry has evolved through multiple eras and continuing to grow in spite of it.  Why? Because she successfuly built the internal safety and capacity required to sustainably hold abundance. In this conversation, Kelly and Kate explore: Why strategy alone can't solve money problems (and what actually does). The nervous system "thermostat" that determines how much wealth, success, joy or opportunity you feel safe receiving. How to expand your capacity for abundance without hustling harder, so you can stay in the game for decades Living and working in a way that honors your family, your energy, and the bigger reason you're here. If you've ever: Reached a goal and immediately felt unsafe, overwhelmed, or stressed… Built success only to see it slip through your fingers… Felt like "more" shouldn't require sacrificing your peace, presence, or health… Or wondered why doing everything "right" doesn't always lead to more abundance… This episode is going to connect dots you didn't know needed connecting. Timestamps 01:10 – Kate's "Eras Tour": From fax machines to million-dollar digital courses 03:00 – The first big $9K affiliate win 04:18 – The evolution into course creation and the breakthrough $20K weekend 09:16 – Knowing and maximizing your zone of genius 10:25 – Why achievements don't create safety or fulfillment 15:00 – Kate's family upbringing and early decisions 18:08 – The mindset trap of "I can't slow down or I'll fall behind" 20:00 – Emotional safety and nervous system capacity 24:57 – The "Money Nervous System Thermostat" explained 30:00 – Strategy fails if the body still feels unsafe 32:00 – Inside Kate's Relax Money framework 38:00 – Using stress, adrenaline and chaos as fuel 40:20 – The connection between internal safety and receiving 41:38 – How to work with Kate Resources: Join the waitlist for Kate's Relaxed Money program starting in May 2026: https://relaxedmoney.com/  Escape the "money in, money out" cycle with The Embodied Wealth Method: https://katenorthrup.com/embodiedwealth/  Check out  Kelly and Kate's interview on The Plenty Show, Reinvention and Rebirth: https://katenorthrup.com/podcast/003/  DM Kate the word RESET on Instagram for a free Money Reset audio: https://www.instagram.com/katenorthrup/  Kate's website: https://katenorthrup.com/ 

Most high-performing women entrepreneurs know that growth doesn't happen in isolation. The right connections, the right environment, and the right guidance can accelerate your business, your leadership, and your personal growth faster than any online course or solo strategy session. In today's episode, Kelly and Sandy break down what it means to truly show up in the right room where faith, family, fun, friendships, and business collide; and how you can leverage Called to Lead 2026 to create lasting relationships, actionable strategies, and real transformation. Called to Lead 2026 is about intentional growth, deeper relationships, and elevated leadership, and today we're sharing all of the details on exactly what to expect and how you can benefit from attending with a general admission ticket, Diamond VIP ticket, or even as a sponsor.  You'll learn: Ways to create opportunities for influence, partnerships, and leadership visibility How to maximize your presence before, during, and after the event What it means to be part of a community that prioritizes business, family, faith, and fun Important Links:  Grab your in-person or virtual ticket to Called to Lead 2026 In Boca Raton on October 1st, 2026: https://www.sandiglandt.com/called-to-lead  Learn about our Called to Lead Sponsorship packages: https://www.sandiglandt.com/sponsors  Connect with Sandi Glandt on Instagram: https://www.instagram.com/sandiglandt  Connect with Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  Connect with Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Timestamps:  00:00 – 04:30 — Welcome & why showing up in the right room accelerates growth 04:31 – 09:00 — The power of connection: building relationships that drive business and leadership 09:01 – 13:30 — How curated events create opportunities you can't get online 13:31 – 18:00 — Learning from women who've built 7–9 figure businesses while prioritizing faith and family 18:01 – 23:00 — What it means to be a foundational member of Call to Lead 23:01 – 28:30 — How to maximize visibility before, during, and after the event 28:31 – 34:00 — Networking and curated experiences that unlock collaborations and partnerships 34:01 – 39:30 — Optional ways to elevate your impact: panels, breakout sessions, and VIP experiences 39:31 – 44:00 — How the Rally Team amplifies your presence and influence 44:01 – 50:00 — Strategies to ensure you get the most out of your time at the event  

Most entrepreneurs unknowingly losetime to complicated tech tools, task switching, and unnecessary complexity. In today's episode, Kelly is breaking down how you can reclaim at least 7 hours of your week each week - and the exact millionaire time management strategies she uses to run multiple companies, be present with her family, deepen her faith practice, and still protect time for health, growth, and creativity. In this episode, you'll learn: Why simplifying your tools is the most profitable decision you can make Kelly's exact time-blocking and calendaring system How to avoid "never-ending to-do list syndrome" This episode will teach you how to create more structure, freedom, and space for the unexpected  Timestamps: 01:21 – 03:15 — The shocking truth: entrepreneurs waste up to 7 hours per week 03:16 – 04:50 — Why time-saving tools actually steal your time 04:51 – 07:00 — The opportunity cost of adding more apps, tools, and tech 08:56 – 10:40 — How too many tools create a "Franken-business" 12:51 – 14:40 — Managing six companies + family + fitness without burnout 14:41 – 16:20 — The #1 reason entrepreneurs lose control of their time 16:21 – 17:55 — Reseting your calendar every quarter 17:56 – 19:50 — Why you must plan for the unexpected (the freedom secret) 19:51 – 21:00 — How to eliminate the never-ending to-do list 21:01 – 22:35 — How to keep stress low (even when stakes are high) 23:31 – 24:00 — Final message: take back your time & join the Million Dollar Game Plan LIVE planning intensive Resources: Join the Million Dollar Game Plan LIVE Strategic Planning Intensive happening December 19th (and get your FREE 2026 Unstoppable Planner (included): https://thekellyroach.com/2026planner  Can't make the live session? Just grab your planner: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner  Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Check out the Legacy Leader Mastermind for additional time management and team resources: https://programs.thebusinessadvisory.com/legacy-leaders  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/