From Takeaway to Retail: The Evolution of Quick Commerce

What started as a way to order dinner has evolved into one of the fastest growing channels in Australian retail. Consumers are now buying everything from groceries and beauty products to hardware and home essentials, expecting delivery in minutes rather than days. As shopper expectations shift, retailers are expanding into new categories, new partnerships are emerging, and brands are rethinking how they engage consumers in a convenience-first world. In this episode of Unpacking the Digital Shelf – APAC Edition, Teresa Sperti is joined by Matt McGinley, Head of CPG and Retail at Uber Advertising ANZ, to unpack what's driving the rapid growth of quick commerce and what it means for brands. Together they explore how shopper behaviour has changed over the past 12 to 18 months, why retailers are investing in convenience and rapid delivery, what the best-performing brands are doing differently, how to approach quick commerce as part of a broader commerce strategy, and the metrics that matter, from incrementality to new-to-brand customers. Whether you're just beginning to explore quick commerce or looking to maximise your existing strategy, this episode offers practical insights into one of retail's fastest-evolving channels. Uber’s Quick Commerce Trend Report: https://www.uber.com/au/en/blog/quick-commerce-trends-what-cpg-brands-need-to-know/