Creatives Rule the World podcast

From $400/Week to 8-Figure Exit: Sue Bryce's Brutal Truth About Making Money as an Artist

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Sue Bryce didn't sugarcoat anything in this raw, transformative conversation about what it really takes to build wealth as a creative entrepreneur. From scraping by on $400 a week as a talented photographer to selling her photography education business for eight figures, Sue shares the brutal truths most artists never hear about pricing, selling, and building a sustainable creative business.

This episode tackles the biggest challenges creative entrepreneurs face: charging what you're worth, the difference between personal brand vs. business, why most creative business partnerships fail, and how to sell your art without selling your soul. Sue reveals her 7-year creative cycles, shares why she believes "creation is the opposite of competition," and delivers the hard truths about what separates struggling artists from wealthy ones.

If you're ready to stop playing small with your creative work and start building real wealth from your art, this episode will shift everything you believe about money, value, and what's possible as an artist.

In this episode, you'll discover:

  • [04:51] The moment Sue realized she had to choose between staying broke or learning to monetize her art
  • [05:41] Sue's alignment test - how to know if you truly believe in the value of what you're selling
  • [11:21] Why most talented artists struggle to sell their work (and it's not what you think)
  • [16:26] The difference between marketing and selling - and why artists confuse the two
  • [20:29] Personal brand vs. business: Why Sue wishes she'd built her personal brand from day one
  • [24:44] The partnership trap that almost killed Sue's creativity and why she'll never do it again
  • [32:43] Sue's 7-year creative cycles and how recognizing them transformed her business decisions
  • [35:00] The final advice that will change how you see your value as an artist

Here are the resources mentioned in the show:

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