This Week In Ecommerce podcast

The Blue Wave Won't Fix Your US Tariffs

0:00
18:58
Manda indietro di 15 secondi
Manda avanti di 15 secondi

Episode 160 is Wednesday 4 November, and it's a solo one: Alex is out this week, so you're stuck with Mal. Recording was pushed back a day, not for the Melbourne Cup but for the Reserve Bank. Ecom Nation was a finalist at the Meta agency awards but didn't take home its category (there's always next year), and there's a thank-you to the Snapchat crew for the after-party.

The big one is the RBA's fifth rate rise of the year, taking the cash rate to 4.85%, the highest since 2008, three weeks out from Black Friday. CommBank's economists now say the slowdown will be sharper and longer than they thought. Mal explains why that means a huge Black Friday followed by a longer hangover, what he's seeing from shoppers stocking up for months ahead, and why retailers need to plan stock and cash for a weak 2027. He also covers Black Milk entering voluntary administration on the day of recording.

  • Australians spent a record $25 billion online in the September quarter, but the average basket fell almost 7% to $90, so it's time to check your free-shipping threshold.
  • Hydralyte fooled the industry with a horror film that doesn't exist, Don't Let the Dryness Get You, complete with a trailer, posters, a soundtrack and nine identical women at Circular Quay.
  • LSKD says it took 150,000 orders on the first day of its early Black Friday sale, while Ryderwear ran a four-hour sale, and Mal looks at the rise of short, early sales.
  • Democrats are projected to take both houses of the US Congress, and Mal explains why that won't change tariff costs for Australian brands selling into the US any time soon.
  • The RBA lifts the cash rate to 4.85%, and Mal explains what a deeper, longer slowdown means for stock, cash and Black Friday planning.
  • Online brands like Princess Polly, VRG GRL and Oz Hair & Beauty are opening stores while Betts shrinks back, and Mal explains why stores are now where brands earn trust.
  • AI stocks lost more than US$1 trillion in a week, yet Meta's ad revenue grew 26% while Google's search ads came in under forecasts.

Altri episodi di "This Week In Ecommerce"