Episode 9: New Product Development - Idea Generation with Product Developer Ms. Rachel

Join us as we talk about the k-pop industry, the community, and how it works as a great marketing strategy.

Join us as we look back at what happened to us, this project, and some of the trends over the past year since we started the show.

Product Development Manager Ms. Rachel joins us as we talk about the initial phase of creating and developing a breakthrough product.

We had a thorough discussion about building an effective campaign on social media. Dude, this is so detailed, we have nothing left to teach you (on SocMed).

Samahan n'yo kami sa kabanatang ito kung saan aming pinag-usapan ang ilan sa mga nakagawiang pag-uugali ng mga Pilipino bilang negosyante at konsyumers.

Ms. Dianne joins us in this episode as she breaks down how she started and continues to manage her online selling brand, Tres Kusina.

Size matters. Yup. In this episode, Aaron and Ella discuss sachet marketing, the strategy of scaling down your products and services in order to grow your brand.

Aaron and Ella discuss how to create a personality for your brand and building a voice that suits it.

In this episode, we give our thoughts on Events Marketing as a practice and as an industry. Join us as we discuss how to make events happen today and in the future.

Aaron and Ella talk about the best approach to innovation; design thinking based on empathy. This is the only marketing and business podcast that has everything. Mispronounced words, stutters, bad jokes and a messed up ending. Oh, and the design thinking thing too.