447. Exactly What to Say - The Magic Words for Influence and Impact

What do Jane Goodall, Margaret Atwood, Neil deGrasse Tyson, Steve Wozniak, Kristi Yamaguchi, Ronnie Lott, Katy Milkman, and Angela Duckworth all have in common? Well, for starters, Guy Kawasaki has had in-depth, one-on-one conversations with each of them, and hundreds of successful people like them. But, as Guy writes about in his new book, what they truly have in common is similar paths to being remarkable. Guy Kawasaki joins us on the show today to tell us about his newest book, “Think Remarkable: Nine Paths to Transform Your Life and Make a Difference.” He’s taken 250 hours of interviews with incredible individuals on his podcast, “Remarkable People,” and distilled them into one book. Rather than list out every interview one, by one, he’s identified the nine common paths that run through each one.  In today’s episode, Guy tells us about those paths, and weaves in his own hilarious, personal stories. And he has plenty of stories: He’s been the Chief Evangelist of Apple, trustee of the Wikimedia Foundation, special assistant to the Motorola division of Google, and much more.  Guy’s wisdom and insights are a delight. Take a listen! If you're a bold risk taker who wants to dream big and achieve a higher level of success in your life or business, visit the1thing.com to learn about our one-on-one coaching, as well as our exclusive community membership program. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The importance of steady, on-going growth Developing passions that matter to you and can connect you to others Making a difference in the world, starting with yourself Links & Tools from This Episode: Read “Think Remarkable” Connect with Guy on LinkedIn Free Resources Want to be a guest or share feedback? Email [email protected] or send us a voice note by going to SpeakPipe.com/the1thing. Produced by NOVA Media

“If you do not die with ownership, if you die as the average person dies in the US, you will die alone, fat, and broke. Those are just the numbers.” Those are the words of Codie Sanchez, our guest on today’s episode. But her goal is to help you not be average. Her goal is to teach everyone how to buy businesses and make good business deals.   Codie Sanchez is the founder of Contrarian Thinking. After a stint as a journalist and some time on Wall Street, she knew wanted to give everyday people the insider’s info on wealth creation. Today she teaches courses, publishes media, and builds communities doing just that. Codie shares with us a breadth of tips: Be Captain No, buy boring businesses, have a creed to live by, only get feedback from winners, ask simple questions, frontload pain, hire competent people no matter their industry, and, of course, buy a business.  Buckle up because Codie takes us on a whirlwind tour of how to create wealth. Go to the1thing.com/Codie to sign up to be the first to know about Codie’s upcoming book release. *** This episode of That ONE Thing is brought to you by RISMedia Premier. RISMedia Premier offers exclusive information and insights necessary to achieve unparalleled success in real estate. All Keller Williams listeners receive $100 off their annual membership when they go to rismedia.com/premier and use coupon code RISFR24. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Buying businesses with same mindset of buying bonds Investing in education to avoid investing in pain Having a creed to live by Links & Tools from This Episode: Go to the1thing.com/Codie to sign up to be the first to know about Codie’s upcoming book release. Learn more at CodieSanchez.com Follow Codie on Instagram: @CodieSanchez Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media

There’s a difference between living a life that ignites your passion and simply existing. You get to choose which one you want. Our guest today, John R. Miles, is here to teach us the proven tactics for living an intentional life that matters. John is a leading authority on intentional behavior change, personal growth and mattering. He’s a celebrated leader, speaker, entrepreneur, award-winning podcaster, and author of a new book called “Passion Struck: Twelve Powerful Principles To Unlock Your Purpose And Ignite Your Most Intentional Life.” Today we talk about John’s “Psychology of Progress” and the importance of micro choices. We also talk about John’s “Deliberate Action Process” which is: Analysis, prioritization, ignition, execution, measurement, and renewal. We also touch on his concept of “Anxiety Optimizer,” finding the sweet spot of being on the edge without going over the edge. We cover a ton of ground in this episode- buckle up and get ready to learn! If you're a bold risk taker who wants to dream big and achieve a higher level of success in your life or business, visit the1thing.com to learn about our one-on-one coaching, as well as our exclusive community membership program. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: John’s Psychology of Progress framework The Deliberate Action Process John developed for businesses The concept of the Anxiety Optimizer Links & Tools from This Episode: Read “Passion Struck” Take the Passion Struck Quiz Listen to the Passion Struck Podcast Learn more at JohnRMiles.com Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media

Do you have the same ol’ generic value proposition as your competition? You probably do and it’s not working, according to communications expert Phil M. Jones. In this episode, Phil takes us through how to pick the right words, the right framing, and the right timing in sales, and in life. A lot of times we tend to be careless or unprepared in our communication. This leads to missed sales, unnecessary friction in conversations, and leadership failures. Paul is here not only to teach us some of the concepts behind good communication, but help us find exact go-to words and phrases. Whether you are someone people perceive as having the “natural gift of gab” or someone who really struggles with communicating, Paul has tips on how you can grow your skill. Tune in and find out! If you're a bold risk taker who wants to dream big and achieve a higher level of success in your life or business, visit the1thing.com to learn about our one-on-one coaching, as well as our exclusive community membership program. *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The building blocks of a value proposition The importance of preparation in communication How to deliver tough truths Links & Tools from This Episode: Learn more at PhilMJones.com Connect with Phil on Instagram @PhilMJonesUK Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media

Our guest today has consulted for a Middle East monarchy and engineered the massive growth of 1-800-GOT-JUNK. The president of Forbes calls him the “CEO Whisperer.” We are thrilled to interview Cameron Herold. Cameron tells us those secrets he’s whispering to CEOs: Train employees on leadership not just skills; create a strong vision and culture; and care about each part of your business. Whether you’re a COO, in operations, or starting a brand new company, Cameron has tons of tactical advice on how to grow your business and empower your team. Tune in and listen to his tips on building leadership at every level. If you're a bold risk taker who wants to dream big and achieve a higher level of success in your life or business, visit the1thing.com to learn about our one-on-one coaching, as well as our exclusive community membership program. *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The importance of creating a bold vision, but not ignoring operational details Training your employees in leadership, not just technical skills Using concepts like virality and gamification to strengthen training Links & Tools from This Episode: Sign up for Cameron’s Invest in Your Leaders course. Use the promo code “CameronH10” for 10% off: InvestInYourLeaders.com. Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media

If you think your anxieties and insecurities are giving you that extra edge, extra drive, think again. In Gino Wickman’s newest book, “Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom,” he shows how inner peace leads to more positive, productive energy. On our episode today, Gino shares with us the 10 Disciplines to achieve that peace in very practical, and simple terms. If you’re afraid he is going to advise you to go live in a hut on a mountain top, don’t be. His tips are for driven entrepreneurs just like us. The bottom line: While you’re achieving outside successes (wealth, status, etc.), you can also be working on inside successes (living authentically, calming your central nervous system, etc.). As Gino will tell you, if he can do it, you can do it! If you're a bold risk taker who wants to dream big and achieve a higher level of success in your life or business, visit the1thing.com to learn about our one-on-one coaching, as well as our exclusive community membership program. *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Finding inner peace even as a driven entrepreneur  The importance of letting your “freak flag fly” How to be humbly confident Links & Tools from This Episode: Read Gino Wickham’s newest book: Shine: 10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace Download the first chapter of “Shine”: The10Disciplines.com Take the True Self Assessment: The10Disciplines.com Sign up for self-study, group coaching, or a mastermind on The 10 Disciplines: The10Disciplines.com Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media

Are you lying to yourself? There are lies we tell ourselves all the time that trip us up. They’re little things we whisper in our own ear that we think will help us be productive, build good habits, or grow our business, but they don’t. In this episode, we’re going to go over the most common lies that mislead and derail us. The list includes things like “Oh I’ll just multitask and get these things done quicker” or “I’ll just rely on willpower in the moment.” Those are statements that only lead to struggles and failure later. Don’t use them to plan your day, much less your life. We talk frankly about prioritization, focus, discipline, willpower, and work-life balance. We give you the truth to counteract those little lies. Tune in and learn what to tell yourself next time you’re tempted to mislead yourself. Want to channel your discipline to build habits, rather than trying to solely rely on limited willpower? Download the free My 66 Day Challenge Calendar! *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Using the 80/20 rule to focus on what’s important Building your calendar with your daily willpower levels in mind How training yourself to think big is like running– it gets easier with repetition Links & Tools from This Episode: Download the free My 66 Day Challenge Calendar Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

You’ve probably heard of the fixed vs. growth mindset. But did you know it applies to whole organizations, not just individual people? And, just like with individuals, there are certain things you can do to change, improve, and support an organization’s mindset. Today, Dr. Mary C. Murphy, a protege of Carol Dweck and an esteemed psychology researcher in her own right, takes us through her newest book, “Cultures of Growth.” Business organizations are full of mindset triggers– situations that shift individuals’ mindset to be more fixed-oriented than growth-oriented. Evaluations, high effort assignments, and feedback can easily create fixed mindset thoughts of “I’m terrible” or “I’m great” instead of “What can I continue to get better.” Dr. Murphy discusses how leaders, and even non-leaders, can purposefully frame these situations to prevent a slide into a fixed-mindset and create an overall culture that supports growth mindsets. This episode is jam-packed with neuroscience research, actionable tips, and “aha” moments. Dr. Murphy really puts on a masterclass for us. We hope you get as much out of it as we did. Check out Dr. Mary C. Murphy’s book, "Cultures of Growth," today. In a world where success seems reserved for a chosen few, Cultures of Growth unveils a radically different approach to creating organizations that inspire learning, growth, and success at all levels. *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Misconceptions about mindsets Common mindset triggers The difference between Cultures of Genius and Cultures of Growth How Cultures of Genius are especially growth-stifling for LGBTQIA people, women, people with disabilities, and people of color. How individuals can play a role in creating an organizational growth mindset Links & Tools from This Episode: Read Dr. Mary C. Murphy’s book, “Cultures of Growth” Take a free Mindset Triggers assessment and download free excerpt of the “Cultures of Growth” at MaryCMurphy.com  Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Every woman has a birthright for financial freedom. That belief is at the core of InvestHER, a community co-founded by Liz Faircloth. Since 2019, the organization has grown, connecting women investors and inspiring more women to join their ranks. In a way, InvestHER was the perfect combination of Liz’s masters in social work and her own success in real estate investing. Liz co-founded the DeRosa Group in 2005 with her husband, Matt, based in Trenton, New Jersey, She has raised tens of millions of dollars, works with hundreds of passive investors, and controls thousands of residential and commercial assets through the East Coast. She's the co-host of the Real Estate Investor Show and co-author of the Amazon Bestseller, The Only Woman in the Room, Knowledge and Inspiration for 20 Successful Real Estate Women Investors.  Tune in to hear about Liz’s own journey, lessons learned, and her vision for the future. And be sure to register for the InvestHER’s annual conference in Austin, TX, June 2-4, 2024. Does this conversation resonate with you? Go to the1thing.com to learn more about our work with high-achieving leaders. To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How growth is a long process that you learn step by step The value of community when becoming a real estate investor Why you should consistently revisit, adapt, and adjust your plans Links & Tools from This Episode: Register for InvestHER Con 2024 Learn more at TheRealEstateInvestHER.com Follow InvestHER on Instagram: @TheRealEstateInvestHER Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Are the gifts you are giving to people just turning them off? John Ruhlin joins the show today to teach us about good, and bad, gift giving. In the business world, gifts can be a great way to build and maintain important relationships. But they can backfire if you have not invested the intentionality that the process deserves. John’s new book, “Giftology,” breaks it all down. John Ruhlin got his start selling Cutco knives in order to pay for med school. There, he developed his own strategy and rose to be Cutco’s #1 knifes sales representative. Now, as the founder of the Ruhlin Group, John advises companies and entrepreneurs on gift giving. He has worked with the Chicago Cubs, Morgan Stanley, Keller Williams, Jacksonville Jaguars, Shell, Caesars Palace and many more organizations and individuals looking to build meaningful relationships through giving gifts. Tune into this episode to learn concrete tips on how to pick good gifts, including ones that are scalable and will not break the bank. You will also learn about how to put together a proactive strategy, including the timing of gifts and how much to invest in them. Gift giving is a powerful relationship-building tool; learn how to use it skillfully. Check out John Ruhlin’s book, "Giftology," today. Through poignant personal stories and data-backed evidence, Ruhlin breaks down how you can master the magic of Giftology. To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Making sure your gift is personalized and meaningful Gifts as expressions of gratitude, not expected reciprocation  Common gift giving mistakes to watch out for Links & Tools from This Episode: Read John Ruhlin’s Book, “Giftology” Learn more at GiftologyGroup.com Follow John on Instagram: @JohnRuhlin Free Resources Want to be a guest or share feedback? Email [email protected] *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** Produced by NOVA Media Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75