Alex Jukes - Content Is Key To Grow Your Artist Career in 2025 : PR Expert Explains

Podcast Overview: In this engaging conversation, Will Clarke and Yotto discuss various aspects of the music industry, including the current state of club culture, the challenges of touring in a saturated market, and theevolving nature of music releases. They explore how the pandemic has impacted the industry, the importance of building a loyal fan base, and the significance of marketing in the digital age. The discussion also touches on personal experiences and insights into what defines success for artists today. In this conversation, Will Clarke and Yotto delve into the complexities of the music industry, discussing the balance between authenticity and professionalism in video content, the mental challenges posed by social media comparisons, and the realities of touring. They explore the transition from DJing to live performances, the financial implications of touring, and the competitive landscape of the music scene post-COVID. The duo also reflects on the role of luck in achieving success, the impact of social media on music discovery, and the challenges of finding unique music in a saturated market. Additionally, they share insights on starting and running a record label, the success of Anjuna, and the evolution of record labels in the digital age.Who Is Yotto: Yotto likes walks in the park, nights by the fire, and deadpan stares across dinner tables. He also likes to produce electronic music. He’s had 5 ‘Essential New Tune’ nods from Pete Tong, and 2 ‘Hottest Record In the World’ selections on Annie Mac’s BBC Radio 1 show. DJ support has proved devastatingly eclectic, ranging from Sasha, Laurent Garnier, Jamie Jones, Kölsch, Patrice Baumel and Adriatique. His multifarious remix list includes Gorillaz, Röyksopp and Coldplay. He also boasts a vibrant vocabulary.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this engaging conversation, Will Clarke and Malou explore the vibrant music scene in Hamburg, the challenges of writing for advertising, and the dynamics of music sessions. They discuss the intricacies ofwriting camps, the importance of communication in collaborations, and the complexities of splits and royalties in the music business. The conversation highlights the need for fair compensation and the evolving landscape of music collaboration. In this conversation, Will Clarke and Malou discuss the complexities of navigating the music industry, particularly focusing on the challenges of bad deals, the role of labels andpublishers, and the importance of collaboration. They also delve into the journey of Malou's track 'Forever', highlighting the intricacies of working with other artists and the business side of music. Additionally, they touch on Malou's passion for fashion and her aspirations to grow her brand, emphasizing the balance between creative pursuits and business demands.Who Is Malou: Hamburg based singer-songwriter Malou is one of the most in-demand singer-songwriters in the electronic/pop space. At just 26 she has already made a significant mark in the music industry, working with notable artists such as Diplo, HUGEL, Ben Böhmer, Elderbrook, Oliver Heldens, John Summit, Jan Blomqvist, Armin Van Buuren, Oliver Koletzki, Gabry Ponte, Reinier Zonneveld, Nils Hoffmann, Christian Löffler, and many more.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this conversation, Fat Tony shares his experiences in the music industry, discussing the impact of violence, cultural shifts, and the evolution of nightlife. He reflects on his journey from a troubledyouth to a successful DJ, the role of addiction in his life, and the importance of creating safe spaces in clubbing. The discussion also touches on imposter syndrome, personal growth, and the significance of honesty and acceptance in recovery. In this conversation, Fat Tony shares his profound journey through addiction and recovery, emphasizing the importance of self-acceptance, honesty, and community. He reflects on his past struggles with ego, forgiveness, and the impact of his relationships, particularly with his father. The discussion highlights the daily practices that sustain recovery, the joy of living authentically, and the significance of giving back to the community. Fat Tony's insights serve as a powerful reminder of the ongoing work required to maintain mental health and personal growth.Who Is Fat Tony: Starting his career 3 decades ago at an age too young to mention, Fat Tony has had his say in paving the way for the UK’s current music scene. Early on he won residencies for Trade at Turnmills, Egg and Limelight while also making his mark in New York holding a weekly show at The Palladium for Steve Rubell during the height of Paradise Garage. He has also graced the main floor of Privilege Ibiza, Space, Amnesia and DC10. A regular at Ministry of Sound and Glitterbox, Tony has already in this short season of 2021 played Defected Festival in Croatia, One Out & Wilderness Festival and countless other venues with The Warehouse Project and so much more around the corner. As official DJ to the Beckhams and Versace, he is also one of the fashion scene’s go to performersJoin for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this conversation, Will Clarke and Yanis aka Dr. Dubplate discuss the evolution of the UK dance music scene, the influence of iconic venues like Plastic People, and the challenges faced by smaller venues in the current climate. Yanis shares his journey in music, the founding of his record label EC2A, and the innovative strategies he employed to build a community and support emerging artists. The discussion highlights the importance of grassroots culture in music and the impact of commercialism on the industry. In this engaging conversation, Yanis and Will Clarke explore the evolving landscape of the music industry, focusing on the importance of community, the resurgence of vinyl, and the innovations in music distribution. They discuss the pressures artists face in the digital age, the significance of supporting local economies, and theneed for genuine connections between fans and artists. The conversation emphasizes the importance of passion, persistence, and the value of tangible music experiences in a streaming-dominated world.Who Is Dr Dubplate: Be it viral moments during DJ sets or breaking down barriers for the new generation with his label ec2a, Dr Dubplate and the UK’s new underground run closely alongside one another. Dr Dubplate’s entry into dance music came as a teenager. Heavily influenced by his father – then manager of London institution Plastic People – he grew up absorbing Afrobeat, Rare Groove, House and Funk. Working the cloakroom on Thursday nights at Plastic People he was exposed to residencies and performances from some of the most esteemed artists – Theo Parrish, Four Tet and Floating Points to name a few- which paved the way for an education in and appreciation of UK Sound system and club culture. Dr Dubplate’s DJ stripes were earned in Bristol, as promoter and resident for party series Piff where he played alongside artists such as Mall Grab, DJ Seinfeld and Hodge. In 2020 he established ec2a – a more personal project referencing his inspiration and upbringing. Emerging during the height of the new UK Garage scene, Yanis’s debut as Dr Dubplate soon followed. With label and DJ projects running side by side, a following quickly formed, leading to bookings up and down the country when clubs re-opened, and a breakthrough year in 2021. A memorable headline B2B set with Interplanetary Criminal for Keep Hush, at their sold out summer festival, catapulted him into the eyes and ears of post-pandemic clubbers as did an ec2a Fabric RM3 takeover later that year. With a rich musical upbringing, it’s no coincidence that Dr Dubplate’s sets reflect his character; a positive, multi-genre taste with gun fingers as part of the blueprint and treating his crowds to everything from Gil Scott Heron to Kwengface, Dubstep to UK Funky and Trap.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this engaging conversation, Will Clarke and Louisa discuss their experiences with rave cruises, the evolution of self-worth in the music industry, and the challenges posed by streaming platforms like Spotify. They delve into the impact of digital streaming on artists, the value of music in a digital age, and the role of AI in music production. Personal anecdotes highlight the emotional connection to music and the importance of valuing artistic labor. In this conversation, Will Clarke and Louisa delve into the economic realities faced by artists in the music industry, particularly in relation to streaming royalties and the impact of platforms like Spotify. They discuss the importance of valuing art and the challenges artists face in making a sustainable living. The conversation also touches on the role of sponsorship, cultural relevance, and the need for artists to connect meaningfully with their audience through merchandising and branding. In this conversation, Will Clarke and Louisa discuss the intricacies of navigating the music industry as artists, emphasizing the importance of connection through platforms like podcasts. They explore the evolving definition of success, the challenges of transitioning from DJing to live performances, and the significance of setting personal metrics for success. Louisa shares her insights on embracing vulnerability, the joy of the creative process, and the realities of touring with a live band. They conclude with valuable advice for aspiring artists, highlighting the need for clarity in intentions and the importance of enjoying the journey.Who Is Louisahhh: New York bred, Paris based performer, DJ, producer. Co-founder of RAAR. Thrilled to be alive.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this engaging conversation, Cloonee shares his experiences transitioning from a British artist to a prominent figure in the American music scene. He discusses the challenges of maintaining a healthy lifestyle while on tour, the evolution of DJing, and the pressures of producing successful music. Cloonee reflects on his journey, the importance of intuition in seizing opportunities, and the gradual grind that leads to success in the music industry. In this conversation, Cloonee shares insights into his creative process for the hit track 'Sip and Yak', discussing the spontaneous nature of his music production and the role of social media in shaping modern music careers. He reflects on his journey post-COVID, the importance of taking time to appreciate his achievements, and his aspirations for the future, including building a sustainable life beyond music. Additionally, Cloonee talks about his fashion brand, highlighting the rewarding experience of seeing fans wear his designs. In this conversation, Cloonee and Will Clarke delve into the intricacies of merchandising and branding within the music industry. They discuss their personal experiences with merchandise, the evolution of Cloonee's brand Hellbent, and the challenges of building a fashion brand from scratch. The conversation also touches on future goals for events and the importance of self-reliance and authenticity in the music industry. Cloonee shares valuable advice for aspiring artists, emphasizing the need to trust one's instincts and focus on personal growth rather than comparisons with others.Who Is Cloonee: Since his breakthrough in 2019 following ‘The Ciggie’ on Solid Grooves Raw and his first Beatport #1 ‘Be Good To Me’ on Big Beat, plus material on Solardo’s Sola, Elrow, Lee Foss’ Repopulate Mars, and more, Cloonee has been on an ever-escalating ascent towards the top of tech house’s global elitesJoin for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this conversation, Will Clarke and Rose Ryot delve into the evolution of Rose Ryot from the previous project Born Dirty, discussing the challenges faced in the music industry, the pressure of maintaining an artistic identity amidst commercial expectations, and the importance of cultural responsibility in music. They explore the complexities of trust in collaboration, the necessity of releasing music, and the balance between personal and professional life. The dialogue emphasizes the need for artists to stay true to their vision while navigating the commercial landscape of the music industry. In this engaging conversation, Rose Ryot and Will Clarke explore the evolution of music production, the cultural implications of DJing, and the challenges faced in live performances. They discuss the saturation of the music industry, the importance of community and collectives, and the balance between artistic integrity and commercial success. The dialogue reflects on the past and present of music culture, emphasizing the need for genuine connections among artists and the significance of quality in music creation.Who Is Rose Ryot: Introducing "Rose Ryot" –where electronic beats meet a world of diverse musical influences, a sonic journey crafted by French singer-songwriter, composer, and music producer Mika Abadie. Rose Ryot is a burgeoning project that promises to bring depth to the electronic landscape. More than just a project, Rose Ryot is an immersive experience. Whether presented as a semi-live DJ set or a full band performance, the intention is clear –to envelop listeners in a world where warmth, emotion, and depth reign supreme. With Rose Ryot, Mika invites you to embark on a sonic journey that transcends boundaries, leaving an indelible mark on the soul.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this conversation, Will Clarke interviews Alex Jukes, the director of Jukebox PR, about the evolution of music PR, the importance of engaging content, and the shifting landscape of club and festival culture. They discuss how PR has transitioned from traditional media to digital platforms, the significance of social media in artist promotion, and the current trends in electronic music. Alex shares insights on how artists can effectively create content and the relevance of DJ promo in today's music industry. In this conversation, Will Clarke and Alex Jukes delve into the evolving landscape of music promotion, emphasizing the importance of professional PR services and tailored marketing strategies. They discuss the innovative concept of 'tribes' in music promotion, the significance of community pages, and the role of superfans in an artist's growth. The conversation also touches on the impact of social media, the necessity of creating genuine connections with fans, and the future trends in the music industry, particularly in relation to community engagement and the balance between personal branding and music promotion.Who Is Alex Jukes: PR, Marketing and influencer expert. Director of Jukebox, The Tribes, Jukebox 3.0. Investor in start ups and great ideas.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this conversation, Will Clarke and Gabriela (Sinca) discuss the evolving landscape of the music industry, particularly in relation to the impact of AI on music creation, the role of artists, and the challenges posed by social media. They explore the uncertainty artists face in the current environment, the importance of authenticity, and the need for artists to adapt to new business models while building a community and emotional connection with their fans. In this engaging conversation, Will Clarke and Gabriela Sinca delve into the evolving landscape of the music industry, emphasizing the importance of fan engagement, the role of luck, and the necessity of building a strong network and brand. They discuss the changing image of DJs, the significance of quality music, and the hard work required to succeed. The conversation also touches on the future of streaming and the need for artists to adapt their business models to thrive in a competitive environment.Who Is Sinca: Hailing from Montréal, Sinca brings a unique blend of her French-Canadian and Peruvian roots into her music, crafting an experience that resonates globally. Establishing herself as a rising star, she made her mark on the international circuit through recognition from influential labels such as Bedrock, Anjunadeep, All Day I Dream, Days Like Nights, and more. With a distinctive style nestled between house, progressive and melodic techno, Sinca's sets create unforgettable moments in diverse settings, in both intimate and expansive spaces. Her musical journey has left an indelible mark on iconic venues and festivals, including Coachella (Do Lab), Brooklyn Mirage, Stereo, Electric Island, Burning Man, Papaya Playa Project, Do Not Sit, Anjunadeep Explorations, and more. Sharing stages with industry titans like John Digweed, Lee Burridge, Sasha, Kölsch, Patrice Baümel, and Eli & Fur, Sinca is solidifying her presence in the global music scene. Selected as one of the top 20 artists to watch in 2024 by Dancing Astronaut, Sinca's journey is a testament to her creativity and musical skill. As she explores new musical territories, keep a keen eye on her, for she is destined to leave a lasting impact.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

Podcast Overview: In this engaging conversation, Will Clarke and Junior Sanchez explore the evolution of the music industry, the challenges of transitioning from DJing to live performances, and the importance of authenticity in an era dominated by social media. They reflect on their early careers, the significance of building relationships in the industry, and the changing landscape of music marketing. The discussion highlights the struggles and rewards of being a musician today, emphasizing the need for genuine passion and connection with audiences. In this conversation, Will Clarke and Junior Sanchez discuss the evolving landscape of DJing and club culture, reflecting on the challenges of achieving fame in the industry today. They share nostalgic memories of New York's vibrant nightlife in the 90s, highlighting the melting pot of cultures that defined the scene. The discussion also touches on the significant impact of 9/11 on nightlife and how the music industry has changed over the years, particularly in terms of taste and authenticity. In this conversation, Will Clarke and Junior Sanchez delve into the current state of the music industry, discussing the infiltration of weak music, the challenges of expressing honest opinions, and the role of gatekeepers who are disconnected from the culture. They explore the impact of social media on authenticity, the rise of AI in music production, and the future of artists in an evolving landscape. The dialogue reflects a deep passion for music and a commitment to maintaining authenticity amidst changing trends.Who Is Jr Sanchez: Techno/ Hard Techno Dj and producer from Bogotá, Colombia. Co-founder of Doom Bogotá. Host of Doom Selections Podcasts.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.