Elastic Reveal Why AI ROI Depends on Search, Retrieval and Decision-Grade Visibility

Why are companies investing heavily in AI, analytics, and data platforms while business leaders still struggle to see what is happening across their operations quickly enough to make confident decisions? In this episode of Tech Talks Daily, I speak with Massimo Merlo, Vice President for UK, Iberia, and Italy at Elastic, about why the next stage of enterprise AI adoption will depend less on who deploys the most advanced models and more on which companies can give people and AI systems access to relevant, trusted, and secure information when decisions need to be made. Massimo describes the problem as a lack of decision-grade visibility. Most large companies are not short of data. They have spent decades building data platforms, analytics systems, dashboards, cloud infrastructure, and reporting tools. Yet information remains fragmented across departments and applications, insights arrive too late, and employees often struggle to find the small amount of information that matters among enormous volumes of data. The result is a growing gap between having information and being able to act on it. Massimo explains why simply adding an AI model to this environment does not solve the underlying problem. If an AI system is connected to fragmented, outdated, poorly governed, or irrelevant information, it can produce convincing answers without providing reliable business outcomes. The quality of an AI model matters, but the context available to that model increasingly determines whether AI becomes a useful business asset or an operational liability. This leads to one of the biggest technology conversations emerging around enterprise AI: context engineering. Massimo explains how context engineering provides AI systems with the relevant data, tools, permissions, organizational knowledge, and guardrails required to complete a task safely. Rather than sending ever-larger volumes of information to AI models, companies need infrastructure capable of retrieving the right information and making it available at the moment a person or software agent needs to act. Fraud detection provides a practical example. An AI agent evaluating a transaction needs more than access to a powerful model. It requires customer history, behavioral patterns, company risk thresholds, permissions, compliance requirements, and the ability to recognize activity that falls outside normal behavior. Without that context, the system could block legitimate customers or approve fraudulent transactions while presenting its decision with complete confidence. We also discuss why digitally mature companies can still struggle with real-time decision-making. Massimo shares lessons from Elastic's work with organizations including Reed, the Met Office, and Rightmove, explaining why having sophisticated technology systems does not automatically make a company context mature. Information can still remain trapped between applications, teams, and databases, preventing employees and AI agents from seeing the complete picture when it matters. The conversation challenges another long-standing enterprise technology habit: adding more dashboards. Massimo explains why dashboards often provide visibility into what has already happened without helping people decide what to do next. Companies can continue adding reporting layers while employees become overwhelmed by information and remain unable to identify the actions that will improve customer experience, productivity, security, or business performance. A healthcare example demonstrates what becomes possible when companies solve this problem. Massimo shares how CogStack at King's College Hospital brought together unstructured patient information during the COVID-19 pandemic and made it searchable using natural language processing. Clinicians could find relevant information without waiting for technical teams to build new queries or systems, helping medical professionals access information when patient decisions needed to be made. For CEOs, CIOs, CTOs, data leaders, and technology teams trying to improve AI ROI, Massimo offers practical advice on where to begin. Do not start with another model, tool, or dashboard. Start with a business decision or workflow that is currently too slow, unreliable, or difficult to execute. Identify what information that decision requires, where the data is stored, who or what system needs access to it, which permissions should apply, and where information currently becomes delayed or disconnected. That process can reveal the visibility gaps preventing companies from turning their existing data and AI investments into measurable results. We also examine why search and retrieval are becoming infrastructure concerns for companies introducing AI agents. As software agents begin making recommendations and taking actions across business systems, their performance will depend on whether they can securely retrieve relevant information at scale. For business and technology leaders facing pressure to demonstrate returns from AI investment, this conversation provides a practical framework for improving enterprise search, context engineering, AI agent reliability, real-time operational visibility, and decision-making. The companies that gain the greatest value from AI may not be those collecting the most data or deploying the most models. They will be the companies capable of finding what matters, understanding its context, and getting trusted information to people and AI systems quickly enough to act on it. That is where better visibility can become better decisions, stronger productivity, and business growth.

What if one of the biggest obstacles to digital transformation isn't your technology stack, but the agreements connecting it all together? Recorded live at Docusign Momentum in London, this episode continues my conversations from the show floor by looking at one of the most overlooked challenges facing modern organisations. Companies have spent years investing in CRM platforms, ERP systems, HR software and cloud infrastructure, yet many of the agreements linking those systems together still rely on manual processes, email chains and static documents. Joining me is Stéphane Barberet, President of EMEA at Docusign. Having spent more than three decades helping organisations across Europe use technology to improve the way they work, Stéphane shares why he believes agreements have become one of the biggest blind spots in enterprise transformation and how AI is beginning to change that. We discuss why organisations are starting to view agreements as business intelligence rather than administrative paperwork, where businesses unknowingly lose value after contracts have been signed, and why removing friction from everyday workflows often delivers greater returns than simply introducing another AI tool. Stéphane also explains why organisations across financial services, healthcare, manufacturing and many other industries are all asking the same questions about AI, how leaders should approach adoption without trying to automate everything at once, and why measurable business outcomes matter far more than launching ambitious AI programmes. Throughout our conversation, we also explore how executives should measure success, what separates organisations making genuine progress from those still experimenting, and why the future of AI may be one where the technology becomes almost invisible, quietly improving the way businesses operate every day. After spending the day speaking with customers, executives and attendees at Momentum, one message kept coming back to me. The organisations creating the greatest value from AI aren't chasing the latest trend. They're solving meaningful business problems, building trust and helping their people spend more time on work that truly matters. Where do you see the biggest opportunities to remove friction from the way your organisation works? I'd love to hear your thoughts after listening and continue the conversation.  

Why are companies spending heavily on AI tools while struggling to show meaningful improvements in productivity, revenue, or business performance? In this episode of Tech Talks Daily, I speak with Matt Cloke, Chief Technology Officer at Endava, about what it takes to become an AI-native business, why deploying thousands of AI licenses does not amount to an AI transformation, and how companies can move from experimentation to measurable business outcomes. Matt has played a central role in Endava's own adoption of artificial intelligence and the development of Dava.Flow, the company's methodology for applying AI throughout the technology delivery lifecycle. With more than 11,000 employees and clients operating across multiple industries, Endava has treated itself as "client zero," testing AI internally before advising other companies about how to introduce it across their operations. Matt shares the story of a CEO who proudly told him that his company had completed its AI transformation after purchasing 10,000 licenses for an AI tool. Twelve months later, the business had seen little return on its investment and returned for help understanding what becoming AI-native actually required. The story captures one of the biggest problems with enterprise AI adoption today: buying technology is easy, but changing how people think about problems, redesign workflows, and create business value is much harder. We discuss why Matt believes becoming AI-native is primarily a mindset. Rather than treating AI as another application added to the technology stack, employees should become curious about where AI can improve existing processes, remove unnecessary work, and create new ways of delivering value. Matt also explains his idea that AI works best when it becomes invisible. Instead of requiring employees to constantly interact with chatbots and standalone AI applications, software agents can operate inside existing workflows, monitor information, prepare responses, identify problems, and bring people into the process when human judgment is required. His own use of AI agents provides a practical example. While attending meetings that prevented him from monitoring email for several days, Matt used agents to review incoming messages, redirect requests, identify urgent communications, and prepare draft responses. Rather than handing complete control to automation, he determined which actions required approval and where AI could operate independently. This leads to a wider discussion about human oversight and accountability. Matt argues that managing AI agents may increasingly resemble managing teams. Leaders do not inspect every decision made by every employee, but they establish responsibilities, controls, escalation points, and circumstances where intervention is required. Companies introducing agentic AI need similar approaches to supervision. We also examine two mistakes Matt frequently sees companies make. The first is treating AI adoption as a software rollout, buying tools for employees and expecting productivity gains to appear automatically. The second is creating centralized AI centers of excellence and expecting a small group of specialists to determine how every department should use the technology. Matt argues that employees closest to business processes are often best placed to identify opportunities for improvement. At Endava, the legal team runs monthly AI hackathons to redesign its own workflows, supported by technology specialists but led by people who understand the work itself. For companies operating in payments, financial services, and other regulated industries, the conversation turns to reliability, auditability, traceability, and risk. Matt explains how Dava.Flow allows companies to translate regulatory requirements and operational controls into policies that AI systems must follow and demonstrate throughout the delivery process. Rather than searching for a single killer AI application, Matt recommends examining end-to-end business workflows. Companies can map how information moves between employees, departments, and systems, identify unnecessary handoffs and manual processes, and determine where AI agents can improve speed, cost, and performance without replacing entire technology platforms. Leadership is another major theme throughout the episode. Matt believes the companies that achieve meaningful results from AI will be led by executives who personally use the technology, understand its capabilities, and demonstrate the behaviors they expect from their workforce. He shares how Endava brought senior leaders from legal, technology, people, and other business functions together to build software agents themselves. The experience changed how executives thought about technology investments, including one leader realizing that an existing vendor contract might no longer be necessary because the company could build the required capability internally. For CIOs, CTOs, technology leaders, and business executives under pressure to demonstrate returns from AI investment, this conversation provides practical lessons on becoming AI-native, redesigning workflows, managing software agents, maintaining human accountability, operating AI in regulated industries, and moving beyond technology adoption toward measurable business value. The companies that succeed with AI may not be those buying the most tools or making the biggest announcements. They will be the ones whose leaders understand the technology, whose employees rethink how work gets done, and whose AI systems quietly become part of everyday business operations.

What happens when AI makes employees more productive today but gradually weakens the expertise companies will depend on tomorrow? In this episode of Tech Talks Daily, I speak with Dr. Margaret Cunningham, VP of Security and AI Strategy and Field CISO at Darktrace, about cognitive tech debt, the growing risk that companies are gaining short-term efficiency from AI while unintentionally weakening critical thinking, technical expertise, problem-solving ability, and human judgment. Margaret brings a rare combination of experience to this conversation. With a PhD in Applied Experimental Psychology and a career spanning behavioral science, cybersecurity, privacy, human-centered security, and AI strategy, she examines technology adoption through the lens of how people actually think, learn, develop expertise, and make decisions. She explains cognitive tech debt by comparing it with the technical debt familiar to software teams. Companies can introduce technology quickly and enjoy immediate improvements in speed and output, only to discover weaknesses underneath those gains later. With AI, the debt may accumulate in people. Employees can appear highly productive while outsourcing the difficult cognitive work required to build judgment, recognize patterns, understand failures, and develop genuine expertise. We discuss emerging evidence that over-reliance on AI is already affecting professional skills. Software engineers may become less capable of diagnosing problems in code they did not create themselves. Medical professionals can lose decision-making capabilities when they become dependent on automated systems. Across knowledge work, deep reading and sustained concentration are increasingly being replaced by summarization, generation, and superficial review. Margaret describes the current period as the "bridge years," when AI systems are becoming increasingly capable but people still need to maintain the expertise required to recognize mistakes, question recommendations, recover from failures, and understand when automation should not be trusted. Companies cannot safely abandon human skills before technology can reliably perform those responsibilities without supervision. The conversation also challenges one of the most repeated promises surrounding enterprise AI adoption: that automation will remove routine work and allow employees to concentrate on higher-value activities. Margaret argues that companies have done a poor job of defining which tasks people genuinely want to give up and which skills they need to preserve. Some of the repetitive, slow, and difficult work being automated may be exactly where people develop pattern recognition, creativity, and professional judgment. This creates a serious challenge for cybersecurity teams and other high-stakes professions. If employees become reviewers of AI-generated outputs rather than practitioners developing expertise through experience, where will the next generation of senior engineers, security analysts, doctors, researchers, and technical specialists come from? Margaret explains why leaders need to understand which AI techniques are being used for different business problems rather than treating every form of artificial intelligence as interchangeable. Large language models, machine learning systems, behavioral analytics, and other technologies have different strengths and limitations. Knowing what questions to ask requires domain expertise, creating a difficult paradox for companies that may be automating away the very experience needed to govern these systems responsibly. We also examine the human consequences of AI adoption. Technical specialists who enjoy solving difficult problems can lose motivation when meaningful work is replaced by reviewing machine-generated outputs. Companies may struggle to understand who owns decisions made through collaboration between humans and AI, while younger employees could lose access to the experiences that previously helped people progress from beginners to experts. Margaret offers practical advice for business and technology leaders deciding how quickly to introduce AI across their workforce. Companies can identify the skills they need to preserve, create opportunities for employees to practice difficult cognitive work, use simulations and training to maintain expertise, ask teams which aspects of their jobs give them purpose, and resist pressure to automate every task simply because the technology exists. The message is not anti-AI. Margaret sees enormous potential for artificial intelligence in scientific research, cybersecurity, productivity, and solving difficult problems. But realizing those benefits requires a more intentional relationship between people and machines. For business leaders, CISOs, technology teams, AI practitioners, and anyone concerned about the future of human expertise, this conversation provides a practical framework for recognizing cognitive tech debt, deciding what should and should not be automated, preserving critical thinking skills, and building healthier forms of human-AI collaboration. AI can make people faster. The bigger question is whether companies can capture those productivity gains without losing the human capabilities they will need when the technology gets something wrong.

What happens to blockchain networks, digital assets, and the wider internet when quantum computers become powerful enough to break the cryptography protecting them? In this episode of Tech Talks Daily, I speak with Bruno Martins, Chief Technology Officer of the Algorand Foundation, about what quantum computing means for blockchain security, why post-quantum cryptography is becoming a technology priority, and how enterprises should evaluate blockchain infrastructure for payments, digital assets, identity, and other business applications. Bruno brings experience from across several major blockchain ecosystems, including Consensys and IOHK, alongside a background in applied cryptography, key management systems, enterprise blockchain development, and software engineering. His perspective provides a useful view of how the blockchain industry has changed from experimental projects and speculative use cases toward platforms expected to support real financial transactions and business operations. We begin with the quantum threat itself. Bruno explains why the cryptographic systems protecting blockchains, financial infrastructure, communications, messaging platforms, and much of the internet could eventually become vulnerable to sufficiently powerful quantum computers.  While the exact timeline remains uncertain, he argues that waiting for a cryptographically relevant quantum computer to arrive before beginning migration would leave companies with too little time to update infrastructure, applications, wallets, accounts, and user behavior. The conversation examines why post-quantum security is not simply a future technology problem. Large digital ecosystems can take months or years to migrate, and businesses need time to understand their cryptographic dependencies, introduce new standards, educate users, and build systems capable of adopting new security methods without disrupting existing operations. Bruno shares how Algorand has been working on post-quantum security for several years, including the deployment of Falcon signatures for state proofs and plans to introduce quantum-resistant account types and additional protections across consensus and network communications. We discuss why cryptographic agility may be more important than simply replacing existing cryptography with newer algorithms that have not yet experienced decades of testing in real-world systems. This leads to one of the most valuable technical lessons in the episode. Moving directly from classical cryptography to post-quantum cryptography introduces its own risks because newer cryptographic methods may later reveal weaknesses. Bruno explains why hybrid approaches, where digital assets and accounts can be protected by both established and quantum-resistant cryptography, could provide a more responsible path for institutions managing long-lived systems and valuable assets. We also examine how enterprises should evaluate blockchain platforms. With thousands of networks competing for developers, users, and institutional adoption, Bruno argues that businesses need to look beyond market attention and transaction speed. Throughput, decentralization, security, programmability, finality, operational risk, and the ability to trust the state of a ledger all influence whether blockchain infrastructure is suitable for real business operations. Payments provide a practical example. Companies issuing payment products backed by stablecoins need confidence that transactions are final and cannot later be reorganized or reversed by the underlying network. Bruno explains why instant finality can reduce operational uncertainty and risk for companies building financial applications on public blockchain infrastructure. The conversation also turns to AI agents and agentic commerce. If autonomous software agents begin negotiating, purchasing services, exchanging value, and conducting transactions with other agents, they will need payment rails, identity systems, trusted counterparties, and ways to establish ownership and accountability. Bruno explains why stablecoins, digital identity, decentralized finance, and blockchain infrastructure could become increasingly relevant as AI systems begin participating directly in economic activity. Throughout the episode, Bruno offers a balanced assessment of the blockchain industry itself. He discusses the problems created by technical fragmentation, competing standards, thousands of networks, and ecosystem tribalism. Greater cooperation between blockchain communities, particularly around wallets, hardware, cryptographic standards, and post-quantum security, could make it easier for enterprises and developers to build applications that work across ecosystems. For technology leaders, security professionals, blockchain developers, and anyone responsible for long-lived digital infrastructure, this conversation provides a practical introduction to quantum threats, post-quantum cryptography, cryptographic agility, blockchain finality, stablecoins, and the technical questions companies should ask before choosing distributed infrastructure. The quantum threat may not arrive tomorrow, but migrating complex systems takes time. The companies and technology platforms preparing today will be in a much stronger position to protect digital assets, maintain trust, and continue operating when current cryptographic standards eventually need to change.

What if companies rushing to deploy AI agents are overlooking the basic problem that much of their business data is still trapped inside PDFs, emails, attachments, spreadsheets, and paper documents? In this episode of Tech Talks Daily, I speak with Sylvestre Dupont, co-founder and CEO of Parseur, about why successful AI adoption begins with making business data usable, why traditional automation can often outperform more sophisticated AI systems, and how he built a profitable global technology company with six employees across six countries without venture capital funding. Sylvestre introduces the concept of data liquidity, the ability to move information from the documents and systems where it is trapped into the applications, workflows, and AI systems that can put it to work. Companies may have years of valuable operational data, but if that information remains buried inside what Sylvestre calls "digital concrete," even the most advanced AI models will struggle to produce useful results. The conversation examines why structured data extraction has become increasingly important as companies invest in AI agents, copilots, and automated workflows. Sylvestre explains that better models alone cannot compensate for incomplete, inaccessible, or poorly structured information. Before businesses can expect AI to automate complex processes or support better decisions, they need reliable ways to collect, structure, and move data between systems. We also challenge the assumption that every business problem now requires an AI solution. Sylvestre explains why AI should be treated as one tool among many and why deterministic automation remains the better option for repetitive processes where accuracy, consistency, and explainability matter. Parseur itself combines AI-powered document processing with template-based extraction and traditional workflow automation, using each approach where it performs best. Drawing on Parseur's experience processing more than 100 million documents annually, Sylvestre describes the different stages companies move through as they mature their automation strategies. Some begin by manually uploading documents and downloading extracted data. Others automate document ingestion and connect information directly to accounting platforms, CRM systems, and other business applications. The most advanced companies add exception handling and human review processes for situations where automation cannot reliably complete the task. Data privacy and security are another major part of the discussion. Sylvestre shares the questions technology leaders should ask before sending sensitive company information to AI-powered platforms, including where data is stored and processed, whether customer information is used to train AI models, how deletion requests are handled, and whether vendors genuinely understand the regulations and security standards they claim to follow. For founders and bootstrapped entrepreneurs, Sylvestre also shares an alternative perspective on building technology companies. Parseur has remained profitable, globally distributed, and customer-funded rather than pursuing the venture capital model of rapid expansion. Sylvestre explains why he prefers customers to determine the company's priorities, how asynchronous communication supports a team operating across multiple time zones, and why building a sustainable business can offer founders greater control over product decisions and company culture. This conversation offers practical lessons for technology leaders deciding where AI belongs in their operations, operations teams trying to reduce repetitive manual work, and founders questioning whether venture capital is the only route to building a successful global software company. The message throughout the episode is simple: AI can be extremely useful, but companies still need reliable data, appropriate technology choices, strong privacy practices, and well-designed business processes. Sometimes the smartest technology strategy begins by solving the boring problems first.

Why do companies continue spending heavily on cybersecurity technology while human behavior, poor governance, and skills shortages leave them exposed to attacks? In this episode of Tech Talks Daily, I speak with Phil Chapman, Cybersecurity Subject Matter Expert at Firebrand Training, about what more than two decades in the Royal Air Force, signals intelligence, counterterrorism, threat intelligence, and cybersecurity education taught him about defending companies in an increasingly complex threat environment. Phil's career provides a fascinating perspective on how intelligence skills developed in military and national security environments can be applied to modern cyber defense. After 23 years in the RAF, including work supporting organizations such as GCHQ and the NSA, training intelligence analysts, and working in counterterrorism, Phil moved into technology training and cybersecurity education. Today, he helps companies understand their cybersecurity training needs while supporting people building careers in an industry that continues to need new talent. A major theme throughout our conversation is Phil's belief that cybersecurity is fundamentally about people. Technology matters, but expensive security products cannot compensate for employees who do not recognize threats, executives who misunderstand their responsibilities, or companies that treat security awareness as an annual compliance exercise. Phil explains threat intelligence in practical business terms, examining the relationship between threats, vulnerabilities, business assets, and risk. We discuss why insiders remain one of the biggest security concerns facing companies, including malicious employees and the far more common problem of accidental actions such as clicking phishing links, sharing sensitive information, or sending data to the wrong recipient. The arrival of generative AI is making these problems harder to manage. Phil discusses how criminals are using AI to create more convincing phishing campaigns, deepfakes, social engineering attacks, and other forms of cybercrime. At the same time, employees are introducing new risks by using AI tools without understanding what happens to company data or whether appropriate policies and controls are in place. But this episode is also about opportunity. Phil challenges the stereotype that cybersecurity careers are only for highly technical people sitting behind multiple screens writing code. He explains the different career paths available across cybersecurity engineering, threat intelligence, incident response, security operations, governance, risk, compliance, and analysis, and why skills from customer service, the military, data analysis, writing, communications, and other professions can transfer successfully into cyber roles. For anyone considering a career change or trying to enter the technology industry, Phil offers practical advice on where to begin. Rather than chasing advanced certifications or trying to become an ethical hacker immediately, he recommends building a strong foundation, understanding networks and operating systems, staying current with the news, developing analytical thinking, and remaining curious about how criminals adapt world events and new technologies to create attacks. We also discuss cybersecurity apprenticeships and why alternative routes into technology careers could help companies develop talent while giving people of different ages and professional backgrounds access to an industry they may previously have considered out of reach. Finally, Phil explains why cybersecurity professionals cannot focus only on today's threats. AI is already changing both attack and defense strategies, while quantum computing is forcing companies to examine cryptography, data protection, and long-term security planning. His message to business leaders and technology professionals is clear: buying more technology will not solve every security problem. Companies need informed leadership, better governance, continuous learning, practical training, and people who understand how threats evolve. This conversation offers business leaders a clearer understanding of cyber risk, provides technology teams with practical ideas for improving security awareness, and offers anyone considering a cybersecurity career a realistic view of the opportunities, skills, and pathways available through training and apprenticeships.

What separates the founders who build category-defining companies from the thousands of startups that never make it through the venture capital funnel? In this episode of Tech Talks Daily, I speak with Keval Desai, founder and General Partner of Shakti, an early-stage venture capital firm investing in AI and space technology companies from inception. Drawing on his experience backing companies including Canva, The RealReal, and Gatik, Keval shares how he evaluates founders before the rest of the market recognizes their potential and why the venture capital industry needs to confront some uncomfortable truths about startup funding and successful exits. Keval introduces Shakti's "toothbrush" investment philosophy, an idea he first encountered through Larry Page at Google. The principle is simple: can a product or service become something used frequently by millions or even billions of people? He explains why this question helps investors distinguish impressive technology from businesses capable of creating lasting value, particularly at a time when thousands of AI startups are competing for capital and attention. But identifying a large market is only part of the equation. Keval shares three characteristics he has observed in exceptional founders. They can describe a future that others cannot yet see, attract talented people before they have money or resources, and execute at a speed that continually surprises those around them. His stories from meeting Canva co-founder Melanie Perkins and The RealReal founder Julie Wainwright offer a rare look at what investors can learn from founders at the earliest stages of company building. We also discuss Keval's thesis that AI is taking the economy into a new Imagination Era. As AI becomes increasingly capable of handling specialized tasks such as coding, analysis, and production, he believes human value will move toward imagination, judgment, taste, and the ability to combine technologies into products and services people actually want. For founders, employees, and business leaders, this raises important questions about education, careers, and what it means to build a company as access to technical capabilities becomes dramatically cheaper. Keval also compares the arrival of open-source AI models such as DeepSeek to the role Linux played in the development of the commercial internet. He explains why falling inference costs could lower barriers to building AI companies and create opportunities for a new generation of startups, while also examining what this could mean for today's dominant AI companies and the industry's economics. The conversation then turns to one of the biggest problems facing venture capital. The number of startups receiving funding has grown dramatically, yet the number of technology companies reaching public markets has remained relatively static. Keval explains why venture capital can scale dollars but cannot simply manufacture more category leaders, and why founders need to decide early whether venture capital is actually the right source of funding for the business they want to build. We also examine the commercial opportunities emerging from space technology. Keval believes the SpaceX IPO could play a similar role for space commerce to Amazon's IPO for e-commerce, by demonstrating viable business models and encouraging entrepreneurs to build new companies in communications, energy, manufacturing, infrastructure, robotics, and services beyond Earth. Finally, Keval offers an optimistic counterargument to fears that AI will leave younger workers without meaningful careers. He explains why he believes Gen Z's status as the first AI-native generation could become an advantage, why technical careers are changing rather than disappearing, and why the ability to apply AI to problems across healthcare, manufacturing, agriculture, finance, and other industries could create opportunities far beyond Silicon Valley. This conversation offers founders a practical framework for evaluating ideas, choosing investors, understanding venture economics, and building companies in the age of AI. It also provides investors and technology leaders with a broader perspective on open-source AI, space commerce, the future of work, and where the next generation of category-defining companies could come from.

What if the most valuable business intelligence in your organisation has been hiding inside your contracts all along? Recorded live at Docusign Momentum in London, this episode explores why enterprise AI is at an inflection point. After years of focusing on what AI can create, the conversation is shifting towards how AI can help organisations understand the information they already have, remove friction from everyday work, and make better business decisions. Joining me is Allan Thygesen, CEO of Docusign. While many people still associate Docusign with electronic signatures, Allan explains why the company's vision has expanded far beyond that single moment in the agreement process.  Every business runs on agreements, from customer contracts and supplier relationships to employee onboarding and partnerships. The real opportunity, he argues, is transforming those agreements from static documents into business intelligence that helps organisations improve performance, reduce risk and uncover value that has often remained hidden for years. We discuss why decades of historical agreements are becoming increasingly valuable in the age of AI, how organisations are using agreement intelligence to shorten sales cycles from days to hours, and why understanding the context behind agreements can be just as important as the agreements themselves. Allan also shares his perspective on the rise of agentic AI, explaining why trust, governance and compliance will ultimately determine how quickly organisations allow AI to take on greater responsibility. Rather than viewing AI as another standalone tool, he explains why the future lies in connecting trusted data and workflows across the systems businesses already use every day. Throughout our conversation, we also explore why Docusign continues to build an open ecosystem through partnerships with companies including Anthropic, Harvey, Legora, OpenAI, Google, Salesforce, SAP and Thomson Reuters, enabling organisations to work with agreement intelligence wherever work already happens. After spending the day at Momentum hearing from customers like Harvey, Legora, Experian and AON, executives and attendees, one theme kept emerging. The organisations creating the greatest value from AI are not necessarily adopting the most AI. They're using it to remove friction, improve decisions and help people focus on work that genuinely benefits the business. Does your organisation still think of contracts as administrative files, or are they becoming a strategic source of business intelligence? I'd love to hear your thoughts after listening and continue the conversation.  

What happens when your customers stop searching through pages of Google results and start asking ChatGPT, Claude, and other AI platforms which companies they should trust? In this episode of Tech Talks Daily, I speak with Kathleen Lucente, founder and CEO of Red Fan Communications, about zero-click search, AI-mediated discovery, and why producing more content is unlikely to solve the growing challenge of brand visibility in AI-generated answers. Kathleen argues that content is what a company says about itself, while authority is built through what credible third parties say about it. As buyers increasingly use large language models to research companies, compare vendors, and make purchasing decisions, earned media, analyst relations, customer reviews, executive visibility, original research, and consistent brand messaging are becoming increasingly important signals of trust. But building brand authority cannot be completed in a few weeks or solved by purchasing another AI visibility tool. Kathleen explains why companies appearing prominently in AI-generated answers often earned that position through years of reputation building. We discuss her seven-part framework for measuring brand authority across earned media, company recognition, reviews, entity coherence, content authority, social authority, and technical readiness, as well as how marketing leaders can identify where their companies are falling behind competitors. The conversation also examines what the rise of generative engine optimization, answer engine optimization, and AI search means for traditional SEO and content marketing strategies. Kathleen explains why SEO still matters but can no longer carry the entire burden of brand discovery, and why marketing, communications, sales, customer success, and executive leadership must work together to build the credibility signals that influence both people and AI systems. We also discuss how companies can measure reputation and connect communications programs to tangible business outcomes. Kathleen shares examples of original research and earned media opening doors to new customers, generating conversations with major publications, and creating commercial opportunities that traditional sales efforts had struggled to reach. Drawing on more than 30 years of experience helping B2B technology companies through IPOs, acquisitions, funding rounds, and periods of rapid growth, Kathleen explains why reputation often acts as invisible insurance for a business. Companies may not recognize its value until a deal, crisis, leadership change, or major transaction puts trust under pressure. Finally, Kathleen shares practical advice for B2B technology leaders who want their companies to become trusted authorities in the age of AI search. From auditing how your brand appears across multiple sources to refreshing customer reviews, developing credible executive voices, strengthening analyst relationships, and creating original data that journalists and industry leaders want to reference, this conversation offers a practical roadmap for companies trying to become visible in AI-generated answers. Is your company still trying to win the AI search battle by producing more content, or are you investing in the reputation and third-party credibility that will influence how both people and AI systems perceive your brand? Share your thoughts with me.