Celebrity Hypnotist: The Hidden Programming Running Your Life | Ep. 328

Most people believe their success or failure is determined by discipline, effort, and strategy.   But what if the real force shaping your life is something deeper?   In this episode of The Super Human Life, Coach Frank Rich sits down with Dom "The Hypnotist" Bertoncini to explore how subconscious beliefs, inner dialogue, and emotional programming influence everything from business success to addiction patterns and relationships.   Dom explains why many high-performing men still find themselves repeating destructive cycles—even when they know exactly what they should be doing.   The answer often lies beneath conscious awareness.   Together, Frank and Dom unpack how limiting beliefs form in childhood, how generational trauma can shape identity, and how subconscious patterns quietly drive behavior for decades.   They also dive into the connection between unresolved emotional wounds and compulsive behaviors, including addiction and escapism.   If you've ever felt like part of you wants to grow while another part keeps pulling you backward, this conversation will help you understand why—and what you can do about it.   In This Episode Dom and Frank discuss: • Why your inner dialogue shapes your reality • How subconscious beliefs silently control behavior • Why high performers still struggle with self-sabotage • The role childhood programming plays in adult identity • How trauma and generational patterns influence decisions • The connection between unresolved pain and addiction • Why personal development often fails without removing subconscious blocks • The difference between the conscious and subconscious mind • How parents can positively program their children's beliefs • Why pain-based motivation leads to burnout and inconsistency • The process of clearing limiting beliefs and installing empowering ones   Key Takeaway Lasting transformation isn't just about learning new strategies.   It requires identifying and removing the subconscious beliefs that are quietly limiting your growth.   Once those internal blocks are removed, progress becomes faster, easier, and more aligned.   About Dom The Hypnotist Dom "The Hypnotist" Bertoncini is a hypnotist, subconscious reprogramming expert, and trainer who helps entrepreneurs, high performers, and coaches break through mental barriers that limit their success.   Through his work and certifications, Dom teaches people how to uncover and rewrite subconscious beliefs so they can unlock greater confidence, performance, and fulfillment.     Connect with Dom:  Free Training - https://free-hypnosis.com/webinar/signup   IG - https://www.instagram.com/dom.the.hypnotist/   YouTube - https://www.youtube.com/@dom.the.hypnotist/featured   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

Modern men are struggling… but most are suffering in silence.   In this episode of The Super Human Life, Coach Frank Rich sits down with Troy DaRonco, relationship coach and cofounder of Groups For Men, to explore the growing epidemic of male isolation, emotional suppression, and broken relationships.   After working with thousands of men over the past 15 years, Troy has seen the same pattern again and again: men were never taught how to communicate emotions, build brotherhood, or lead healthy relationships.   Instead, they were taught to "figure it out alone."   Frank and Troy unpack the deeper roots of this struggle—from fatherlessness and the absence of mentors to the modern distractions that keep men disconnected from themselves and each other.   They also dive into the emotional and relational skills men must develop to build trust, create safety in relationships, and step into stronger leadership in their lives.   The conversation also explores the connection between emotional pain and coping mechanisms like pornography, addiction, and avoidance—and why real transformation starts when a man gets clear on the life he wants to build.   If you're a man who has ever felt isolated, stuck, or unsure how to move forward, this episode will challenge you to step into a stronger version of yourself.   Expect to learn: Why so many men are experiencing deep loneliness and isolation   The impact of fatherlessness and lack of male mentorship   Emotional skills men must develop for healthy relationships   Why women test a man's emotional strength   How brotherhood and tribe change everything for men   Why addiction often begins as an attempt to escape pain     The importance of defining the man you want to become     About Troy DaRonco Troy DaRonco is a men's coach, relationship expert, and cofounder of Groups For Men.   For over 15 years, he has helped thousands of men develop emotional intelligence, strengthen relationships, and build authentic brotherhood through group facilitation and coaching.   Through Groups For Men, Troy and his team host weekly men's groups focused on relationships, conflict resolution, and personal growth.   Learn more at groupsformen.com   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

Most men don't fall apart overnight… they drift into isolation.   In this powerful conversation, Coach Frank Rich sits down with Nate Dewberry, Director of The Redeemed, to expose what may be the most overlooked crisis facing men today: the silent epidemic of loneliness and disconnection.   From the front lines of men in crisis, Nate shares a sobering truth — many men who look successful on paper have no one they can call when life hits the fan. Together, Frank and Nate unpack why modern male friendships lack depth, how digital life has created the illusion of connection, and why real brotherhood is forged through shared struggle and mission.   Nate also opens up about his own deeply personal journey through performance pressure, pornography as a coping mechanism, marriage breakdown, and the crushing shame that followed. What ultimately changed his life was not behavior management… but an identity transformation rooted in being fully known and still accepted.   This episode is a wake-up call for the modern man who feels busy, successful — and quietly alone.   If you've ever felt disconnected, stuck in secret struggle, or unsure of your purpose, this conversation will hit home.     What You'll Learn In This Episode Why loneliness — not lack of success — is the real crisis facing men   The difference between acquaintances and true brotherhood   How shared suffering creates deep male bonds   The hidden danger of performance-based identity   Nate's raw story of porn, shame, and marriage collapse   Why behavior change fails without identity change   How cultural messages may be suppressing vision in young men   Why every man needs something worth fighting for   The power of men calling other men higher   Practical first steps for men who feel isolated today   How structured brotherhood accelerates healing and growth   Key Takeaway You don't stop destructive behaviors by white-knuckling discipline. You become the man who no longer needs them.   Real transformation begins with identity — and it is sustained through brotherhood.     About Nate Dewberry Nathan "Nate" Dewberry serves as Director of The Redeemed, a faith-based ministry dedicated to helping men in crisis find connection, healing, and purpose through authentic community and spiritual growth.   Nate brings a unique blend of pastoral leadership and real-world experience. He has served in multiple ministry roles including student pastor, associate pastor, and administrative pastor, and previously worked with Global Teen Challenge, a nationwide faith-based addiction recovery network.   After walking through his own season of personal failure, divorce, and identity rebuilding, Nate now uses his story to help men who feel stuck, isolated, or disqualified by their past. His passion is simple but urgent: create spaces where men can be fully known and not walk alone.     About The Redeemed The Redeemed is a men's ministry and community platform designed to help men pursue authentic brotherhood, spiritual growth, and personal transformation.   Their model centers around: Small, facilitator-led men's groups (typically 10 men + 2 leaders) Programs ranging from 6–13 weeks Honest conversations around wins, losses, and real life struggles Leadership and character development Biblical and practical growth resources Ongoing online community support "Starting Point" sessions for new men exploring the community   The mission is clear: No man walks alone.   The Redeemed is not intended to replace the local church but to complement it by providing male-focused spaces where men can speak openly about struggles they may not yet feel comfortable sharing elsewhere.   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ    

Order a copy of Jackson's book "Divided" - https://books.jacksonlahmeyer.com/products/divided-breaking-free-from-the-double-life   Most men don't live broken lives… They live divided ones.   In this powerful conversation, Coach Frank Rich sits down with pastor and author Jackson Lahmeyer to expose the hidden epidemic of men who look strong on the outside but are quietly battling compromise behind closed doors.   Together, we unpack why so many high-performing men feel stuck in cycles of secrecy, shame, and relapse — and more importantly, how to finally break free.   Jackson brings deep biblical insight from his book Divided, while Frank bridges the conversation into real-world application for men fighting pornography addiction, isolation, and loss of purpose.   If you've ever felt like there are two versions of you — the man the world sees and the man you wrestle with in private — this episode will hit home.   What You'll Learn in This Episode Why the "divided life" is more common than most men realize   The critical difference between forgiveness and true healing   Why white-knuckling your habits keeps you stuck   The real role of brotherhood and accountability in lasting freedom   Why your wife should not be your primary accountability partner   How to practice vulnerability without falling into victimhood   The connection between lack of purpose and destructive behavior   Jackson's powerful principle: "Where purpose is not defined, abuse is inevitable."   A practical starting point for men who want to get back into the Word   What it truly means to live a Superhuman Life   Key Takeaways This conversation drives home a hard but hopeful truth:   👉 You can be forgiven of sin and still not be healed from it. 👉 You can't be healed of what you choose not to reveal. 👉 Isolation keeps men stuck — connection sets them free. 👉 And the man who discovers his purpose is far less likely to sabotage his life.   Freedom isn't about managing behavior.   It's about becoming an undivided man.   About Jackson Lahmeyer Jackson Lahmeyer is a pastor, author, and speaker known for his bold, biblical approach to leadership, identity, and cultural clarity.   He became a lead pastor at just 25 years old and has spent years helping men confront hidden compromise and step into lives of integrity and purpose. Jackson is the author of Divided: Breaking Free From the Double Life!, where he equips readers with practical and spiritual tools to close the gap between who they appear to be and who they truly are.   Through his preaching, writing, and media presence, Jackson challenges men to reject passive faith and pursue wholehearted obedience, personal responsibility, and authentic transformation.   Connect with Jackson: Website - https://www.jacksonlahmeyer.com/   IG - https://www.instagram.com/jacksonlahmeyer/ YouTube - https://www.youtube.com/@jacksonlahmeyer4979/featured   Sheridan Church (YouTube) - https://www.youtube.com/@sheridanchurch   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ    

Get the Frontline21 Field Manual - https://www.frontline21.com/   Why are so many modern men drifting—losing clarity, conviction, and direction—even while appearing successful on the outside?   In this powerful conversation, Frank Rich sits down with Jason Walker, founder of Frontline21, to unpack the cultural, spiritual, and personal forces quietly pulling men away from purpose, responsibility, and integrity.   Jason shares the origin story behind Frontline21, the concept of "drift," and why comfort, sexual compromise, isolation, and the loss of brotherhood have become some of the greatest threats to modern masculinity. Together, Frank and Jason explore how pornography, cultural messaging, and the erosion of objective truth have weakened men—and why the path forward isn't outrage or performance, but identity, discipline, and responsibility.   This episode challenges men to stop retreating, start holding the line in their hearts and homes, and rebuild strength through daily action, brotherhood, and faith-rooted leadership.   If you're a man who feels the tension between who you are and who you know you're called to be—this conversation will meet you right where you are.     In This Episode, You'll Learn: What's causing so many men to "drift" in the modern world   How comfort and mediocrity quietly undermine masculine identity   Why sexual integrity is a front-line battle for men   The hidden cost of isolation and the power of brotherhood   The 5 core values behind the Frontline21 movement   Why real cultural change starts in a man's heart and home   What it truly means to live a superhuman life   About Jason Walker Jason Walker is the founder of Frontline21, a Christian men's movement dedicated to restoring moral courage, discipline, and responsibility in men. Through writing, teaching, and the Frontline21 Field Manual, Jason calls men to reject drift, hold the line in their lives, and steward their families, faith, and culture with integrity. His work focuses on identity formation, brotherhood, sexual integrity, and servant leadership as the foundation for lasting change.   About Frontline21 Frontline21 is a faith-based movement equipping men to stand firm in a culture of compromise. Built around five core values—moral courage, servant leadership, sexual integrity, brotherhood, and stewardship—Frontline21 provides practical frameworks and resources to help men rebuild strength, clarity, and purpose. Their flagship resource, the Frontline21 Field Manual, offers a tactical blueprint for daily formation and is currently available for free.     Get the Frontline21 Field Manual - https://www.frontline21.com/   ---   Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

Get 50% OFF At-Home Inflammation Test - www.stephencabral.com/superhuman   What if you're doing everything right; training hard, eating clean, sleeping well; and still silently moving toward burnout, disease, or early decline?   In this episode of The Super Human Life, Coach Frank Rich sits down with Dr. Stephen Cabral for a live, real-time breakdown of Frank's inflammation test results, uncovering how chronic inflammation can hide beneath peak performance and how to correct it before it costs you your health, longevity, or edge.   This listener-favorite format blends real lab data, practical education, and actionable next steps, making it one of the most valuable conversations for high-performing men who want to optimize now, not after something breaks.   What You'll Learn in This Episode: Why chronic inflammation is one of the most overlooked threats to men's long-term health   How someone can feel "fine" while inflammation quietly accelerates disease   The difference between helpful inflammation vs. harmful chronic inflammation   What an at-home inflammation test actually measures (and why it matters)   The ideal Omega-6 : Omega-3 and AA : EPA ratios for performance and longevity   Why Frank's results revealed a rare but important imbalance   How a "clean" bodybuilding-style diet can still drive inflammation   The surprising role eggs and arachidonic acid can play in heart and joint health   How inflammation may relate to hair loss, autoimmune symptoms, and burnout   The exact 6-week protocol Frank is using to correct his markers   Why testing beats guessing when it comes to optimizing health   The most effective lifestyle tools to reduce inflammation (sleep, sauna, light, recovery)   How functional medicine helps you catch problems years before symptoms appear   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

What if the reason most men struggle with pain, plateaus, burnout, and declining performance isn't their muscles — but their nervous system?   In this episode of The Super Human Life, Coach Frank Rich sits down with Garrett Salpeter, founder of NeuFit and creator of the NEUBIE® device, for a deep, paradigm-shifting conversation on nervous-system-first training, recovery, performance, and longevity.   Garrett breaks down why traditional rehab and fitness models often fail high-performing men — not because they lack discipline, but because they focus on the body's hardware instead of its operating system. From chronic pain and nagging injuries to stress, burnout, and aging, this conversation reframes what it truly means to train, recover, and live at a high level.   This episode blends science, real-world application, and personal experience to reveal how optimizing the nervous system can unlock faster healing, better movement, greater resilience, and long-term vitality.   What You'll Learn in This Episode Why the nervous system — not muscles — is the true driver of strength, recovery, pain, and performance   How dysregulated nervous system patterns create chronic pain, tightness, and recurring injuries   Why many men feel "old" not because of wear and tear, but because of neurological shutdown and guarding   The difference between direct current (DC) and traditional alternating current stimulation — and why it matters   How the NEUBIE® device accelerates neuromuscular re-education and movement efficiency with lower joint stress   Why mobility, gait quality, balance, and movement control are key longevity biomarkers   How exercise and nervous system training can reduce stress, anxiety, and burnout — acting like medicine without side effects   The power of neuroplasticity and why the body's ability to change is far greater than most people believe   How nervous system optimization applies to athletes, former athletes, and everyday high-performing men   Key Takeaways Muscles are the output. The nervous system is the control center.   Chronic pain is often a neurological protection pattern — not permanent damage.   Recovery and performance improve fastest when the nervous system is trained directly.   High performers often hit ceilings not because they're weak — but because their nervous system is overloaded or inefficient.   Movement quality, not just strength, determines long-term athleticism and health.   Nervous system regulation is essential not only for physical performance, but for mental clarity, emotional resilience, and stress management.   With the right inputs, the nervous system can be retrained at almost any age.   About Garrett Salpeter Garrett Salpeter is the founder and CEO of NeuFit and the creator of the NEUBIE® (Neuro-Bio-Electric Stimulator), a cutting-edge technology designed to optimize nervous system function for rehabilitation, recovery, and performance.   With a background in engineering, neuroscience, and competitive athletics, Garrett's journey began after repeated injuries and disappointing outcomes from traditional rehab models. A breakthrough experience with nervous-system-focused therapy led him to challenge conventional approaches and dedicate his career to advancing neuro-centric healing and performance.   Today, NeuFit technologies are used in hundreds of clinics across the country, helping everyone from elite athletes to individuals with chronic pain, neurological conditions, and mobility limitations reclaim function, resilience, and quality of life.   Connect with Garrett & Neufit: Website - https://www.neu.fit/   IG - https://www.instagram.com/neufitrfp IG (Garrett) - https://www.instagram.com/garrett.salpeter/   YouTube - https://www.youtube.com/channel/UCpD1KnRjsI3fWeB6AS3hRNg   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

In this powerful, unfiltered conversation, Coach Frank Rich sits down with Keith Yackey, founder of The Married Game, to unpack the real reasons intimacy, attraction, and connection fade inside modern marriages — and how men can take ownership, rebuild polarity, and transform their identity from the inside out.   Keith shares his personal story of losing his marriage despite financial success, confronting painful truths about his own passivity, and discovering that if he was the problem, he could also become the solution. Together, Frank and Keith explore masculinity, leadership, emotional safety, discipline, trust, self-respect, and why becoming the strongest version of yourself is the foundation for a thriving relationship.   This is not a "relationship advice" episode. It's a wake-up call for men who are ready to stop blaming, stop hiding, and start becoming the man they were created to be. What You'll Learn in This Episode Why most men silently feel disconnected from their wife — and why shame keeps them stuck   The hard truth about attraction: why it fades and how it's rebuilt   How passivity, people-pleasing, and validation-seeking kill polarity in marriage   Why doing what you say you'll do builds trust — and trust fuels desire   The connection between identity, discipline, and intimacy   How porn, secrecy, and self-betrayal erode masculine presence   Why real transformation must be done for yourself, not for approval   The difference between chasing validation and embodying leadership   How men can begin rebuilding confidence, playfulness, and connection   What it truly means to raise your standards and live congruently   When a man has cleaned up his side of the street — and what happens next   How honesty about desire, truth, and self-respect leads to freedom   Key Takeaways from the Episode If you're the problem, you can also be the solution. Ownership creates hope.   Attraction isn't negotiated — it's embodied.   Trust is built by doing what you say you'll do, consistently.   Men must stop living for validation and start living by standards.   Identity transformation changes everything — body, mindset, marriage, purpose.   Safety fuels desire. Emotional stability creates polarity.   Self-discipline builds self-trust, and self-trust builds masculine presence.   You don't change to save your marriage. You change because that's who you are.   The healthiest relationships are chosen, not negotiated.   Honesty about what you truly want is the starting point of transformation.   About Keith Yackey Keith Yackey is the founder of The Married Game, a coaching company dedicated to helping men rebuild attraction, intimacy, and polarity in their marriages by becoming the strongest version of themselves. His work focuses on masculine identity, leadership, emotional mastery, and self-respect as the foundation for connection and desire.   After nearly losing his own marriage despite outward success, Keith committed himself to understanding attraction dynamics, masculine embodiment, and relational polarity. Today, he coaches men around the world through programs, books, and media that challenge men to confront uncomfortable truths and rise to higher standards in every area of life.   Keith is also the host of The Married Game Podcast, where he explores marriage, masculinity, sexuality, and personal responsibility with raw honesty and depth.     Connect with Keith: Website (The Married Game) - https://www.keithyackey.com/   Instagam - https://www.instagram.com/keithyackey/   YouTube - https://www.youtube.com/@marriedgame   Podcast - https://pod.link/1504170972   ---   Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

In this powerful episode of The Super Human Life, Coach Frank Rich sits down with sales coach, entrepreneur, and men's mentor Bridger Rogers for a raw and insightful conversation about the skills young men desperately need in today's world.   Bridger shares why sales is one of the most valuable life skills anyone can learn — not just for income, but for communication, leadership, relationships, and self-confidence. Together, Frank and Bridger unpack how modern technology, isolation, and lack of mentorship are eroding young men's development and what it actually takes to rebuild strong identity, discipline, and purpose.   You'll hear Bridger's personal journey into sales, how confidence is built through action, why in-person experiences still matter more than ever, and how faith, identity, and alignment play a critical role in long-term success.   The conversation concludes with Bridger sharing the vision behind Freedom Life Fellowship, a brotherhood and movement designed to help men develop character, leadership, and real-world skills to live with purpose and impact.   This episode is for: Young men trying to find direction   Entrepreneurs and sales professionals   Men who feel stuck, isolated, or underdeveloped   Anyone seeking stronger identity, confidence, and purpose   Leaders, coaches, and mentors shaping the next generation   Key Topics Covered Why sales is the ultimate skill set for the modern world   Communication as the foundation of influence, leadership, and attraction   The crisis facing Gen Z: isolation, lack of mentorship, and lost identity   How sales skills improve relationships, confidence, and self-worth   Why you don't need a degree to build financial freedom   How limiting beliefs quietly sabotage success   The power of brotherhood, mentorship, and proximity   Faith, purpose, and identity as drivers of true success   Why alignment — not hustle — is the real path to fulfillment   Building a life of impact instead of chasing status   About Bridger Rogers Bridger Rogers is a sales coach, entrepreneur, and men's mentor dedicated to helping young men develop real-world skills, confidence, and character.   Through his work in sales education and mentorship, Bridger teaches that communication, discipline, identity, and belief systems are the true foundations of success — not credentials, hype, or shortcuts. His message resonates strongly with young men seeking direction, purpose, and practical tools to build meaningful lives.   Bridger is also the founder of Freedom Life Fellowship, a growing brotherhood and leadership community designed to equip men with the mindset, skill set, and spiritual foundation needed to become strong leaders, providers, and contributors in their families and communities.   Connect with Bridger: Instagram - https://www.instagram.com/bridger_rogers/   YouTube - https://www.youtube.com/@Bridger_rogers   Free Book - https://freedomlifefellowship.com/blueprint   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

What does it actually take to become the man who stops lying to himself and starts living at his highest standard?   In this episode of The Super Human Life, Coach Frank Rich sits down with former NFL tight end and SupraHuman founder John Madsen to break down the identity shifts behind elite performance in fitness, business, and life.   John shares how letting go of the "lovable underdog" identity and choosing truth over approval — unlocked massive growth, discipline, and clarity. They explore why most men stay stuck despite having endless information, how subconscious beliefs shape reality, and why execution always beats motivation.   This conversation challenges you to stop repeating the same year and start taking your best swing.     In This Episode, You'll Learn: Why truth is the foundation of all transformation   How identity (not willpower) drives behavior   The hidden role of guilt, shame, and unworthiness in self-sabotage   Why most men fail without structure, coaching, and accountability   How environment shapes belief — and limits potential   What it really means to become "supra-human"     Guest Bio: John Madsen John Madsen is a former NFL tight end, high-performance coach, and the founder of SupraHuman, one of the fastest-growing elite fitness and performance companies in the world.     After an improbable football journey — going from never playing high school football to earning a scholarship at the University of Utah and playing in the NFL — John transitioned into entrepreneurship. Following years of struggle as a gym owner, he rebuilt his identity, mindset, and execution framework, ultimately creating a business that now serves thousands of high-performing entrepreneurs and executives worldwide.     Today, SupraHuman is a multi–eight-figure company with over 100 employees, headquartered in Scottsdale, Arizona. The brand is known for its uncompromising standards, results-driven coaching, and focus on identity-based transformation across fitness, performance, wellness, and leadership.     John is widely recognized for his bold messaging, competitive mindset, and commitment to helping men unlock the discipline, clarity, and physical excellence required to operate at their highest level.   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ