S2|E2: The Seed

Imagine if you could ask someone anything you wanted about their finances. On What We Spend, people from across the country and across the financial spectrum are opening their wallets—and their lives—to tell you everything: what they make, what they want, and—for one week—what they spend.

By the early 2000s, the “troubled teens” of Straight Incorporated have grown up, and they’re no longer victims, they’re survivors. Many of them embark on a quest for answers, but the architects of their pain and suffering have moved on to bigger, more insidious things. So the survivors look to one another for meaning, but their newfound connection reveals a profoundly dark secret. Together, they discover that the only path forward leads back home.

It’s the 1990s, and the rehab landscape has changed, but into this new environment enters a familiar opportunist. Dr. Miller Newton, the personification of the evil at Straight Inc., resurfaces with a new program and a new scheme to con parents. When the next generation of teenagers fall under his influence, it seems like they might never recover.

Princess Diana graces Straight Incorporated with her presence at the invitation of the First Lady, Nancy Reagan. Their visit puts the program in the international spotlight. Enrollment numbers explode, but more teenagers to rehabilitate means more parents to indoctrinate. At Straight, adults take their cues from kids, no matter how vicious the mandate. Whether you call it rehabilitation or brainwashing, the program’s roots lead back to a powerful and unsettling origin.

Straight Incorporated sets its sites on the next prime market. The suburbs of Washington, D.C., with its population of wealthy and powerful parents who are also desperate and vulnerable to Straight’s propaganda. But one of the kids there comes up with a daring plan that threatens to upend Straight’s expanding empire.

As Straight Incorporated makes plans to expand across the country, the program’s founder recruits a powerful ally with connections to the White House. But in order to secure a presidential endorsement, Straight will have to answer one glaring question. Is the program brainwashing kids?

The Seed is heading down a dark and dangerous path, but nobody seems to realize it, except for the kids. As The Seed grows, so does the ego of its founder, Art Barker. The bigger the program gets, the more rumors start to spread about what is really happening behind closed doors. When people start asking questions they are alarmed by the answers.

To understand Straight, we have to look back at its predecessor: The Seed. This Florida-based rehab center was founded by Art Barker, a former alcoholic and stand-up comedian turned rehabilitation guru. In the 1970s, he took his new act on the road, performing not in empty comedy clubs, but in packed warehouses filled with teenagers and their desperate parents.

On Halloween of 1982, a Florida teenager named Valerie is kidnapped from her home, by her own mom. She ends up at an experimental drug rehab called Straight Incorporated. Valeries quickly realizes that at Straight, therapy is more like torture, and rehabiliation happens through indoctrination. When Valerie doesn’t know yet is that Straight is connected to something much bigger and more sinister than she could have possibly imagined.

Welcome to the 1980s, where the war on drugs rages on and America's teenagers are caught in the crossfire. Enter Straight Incorporated, a controversial new rehab program that promises its tough love approach can set kids back on the straight and narrow. But for the survivors of Straight, their experience tells a horrifyingly different story — one of abuse, torture, and brainwashing. Season 2 of “The Sunshine Place” delves into the shocking tale of Straight Incorporated, an experimental teen rehab that descended into a sadistic cult exploiting parents' deepest fears and their children's vulnerabilities. This heart-wrenching exploration of parenting, family, and the human spirit intertwines with the dark underbelly of power, money, and politics. And at the heart of it all, we find a connection back to the subject of “The Sunshine Place” Season 1, Synanon. Executive Produced by Robert Downey Jr., Susan Downey, and Emily Barclay Ford of Team Downey, together with Josh McLaughlin of Wink Pictures. The Sunshine Place is an Audacy original.