The Strength Coach Podcast podcast

Gym Marketing Secrets with Mark Fisher

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Highlights of Episode 384

Hit the Gym with a Strength Coach

Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets"

We spoke about:

  • Main parts of The Little Book of Gym Marketing Secrets
    • Core Marketing Tools

    • Lead Generation Systems
    • Lead Nurture Systems
    • Lead Conversion Systems
  • The Long Tail Game
  • The Client Avatar
  • Demographics vs. Psychographics
  • The Front End offer- what is it and how to optimize it
  • The first place to start with your marketing services
  • Should new gyms do paid advertising 
  • much more

Get a free digital copy of Mark's new book:

  The StrengthCoach.com Coaches Corner with Coach Boyle

We spoke about:

  • Problems with "Fitness Testing"
  • "Change is good, just don't change everything"
  • We are in the life changing business

  "Maximizing the Member Experience" 

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Thanks for Listening!

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