Setting the Bar on the Strip: CMO Eric Tosi on the Vegas Golden Knights’ Marketing Mastery

In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, Executive Creative Director at Canva. Cat shares her journey from an aspiring artist in New Zealand to leading the creative direction at Canva. She also explores Canva's mission to democratize design, the importance of empowering individuals and enterprises, and the potential for AI to enhance human creativity.Follow Suzy on Twitter: @AskSuzyBizFollow Cat van der Werff on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's exciting new Icons category.Follow Suzy on Twitter: @AskSuzyBizFollow Hiroki Asai on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton interviews Vineet Mehra, Chief Marketing Officer at Chime. Vineet shares insights on his transition from traditional CPG companies to tech-driven financial services, the importance of building future customers, and the rise of performance storytelling in modern marketing. Discover how Chime is revolutionizing banking for everyday Americans and why Vineet believes we are in the golden age of marketing.Follow Suzy on Twitter: @AskSuzyBizFollow Vineet Mehra on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, Chief Marketing and Consumer Experience Officer at Reddit. They discuss the importance of mission-driven work, leveraging community engagement for brand affinity, and utilizing AI to enhance user and advertiser experiences.Follow Suzy on Twitter: @AskSuzyBizFollow Roxy Young on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, Chief Marketing Officer of the Vegas Golden Knights. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports marketing.Follow Suzy on Twitter: @AskSuzyBizFollow Eric Tosi on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton welcomes Jill Cress, Chief Marketing and Experience Officer at H&R Block. Jill discusses H&R Block’s strategic pivot towards digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape.Follow Suzy on Twitter: @AskSuzyBizFollow Jill Cress on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Alec Hanson, Chief Marketing Officer at LoanDepot. Alec discusses the transformative shifts in the mortgage industry, the evolution of marketing strategies in response to digital trends, and the power of personal branding. Follow Suzy on Twitter: @AskSuzyBizFollow Alec Hanson on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt is joined by Maureen Polo, Head of Direct-to-Consumer at Hello Sunshine. They discuss how to leverage technology for human-centric storytelling, the growing influence of AI in content creation, and the pivotal role of consumer insights in shaping media strategies. Follow Suzy on Twitter: @AskSuzyBizFollow Maureen Polo on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt sits down with Gita Rebbapragada, Chief Operating Officer of Crunchyroll. Gita shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation, and Crunchyroll's strategic role within Sony Pictures Entertainment’s ecosystem. Follow Suzy on Twitter: @AskSuzyBizFollow Gita Rebbapragada on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt sits down with Ivan Dashkov, Head of Emerging Marketing Tech at PUMA Group to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion, and PUMA’s exciting new partnership with Meta.Follow Suzy on Twitter: @AskSuzyBizFollow Ivan Dashkov on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.