543: Data Based Marketing

Carol talks about her book, People Problems Solved, current pressures on leaders, and much more! Carol Ring is not an HR person who learned business. She is a business person who made culture her competitive advantage. As a culture transformation consultant, executive coach, and keynote speaker, Carol works with mid-market CEOs who are done firefighting the same problems and ready for a diagnosis that actually goes somewhere. Her proprietary Purpose-Powered Performance Framework grew out of thirty years inside organizations, including leading a major turnaround of Rogers Communications' largest, worst-performing division, a billion-dollar business. Carol is the author of IGNITE Your Culture and People Problems Solved, both built on the same premise: people problems are never just people problems; they are symptoms of the system people live in. She has been named to Canada's Top 100 Most Powerful Women and holds the FCPA, CPA designation along with certifications through the Barrett Values Centre, Dare to Lead, and The Leadership Challenge. Her governance experience includes board and audit committee work with healthcare and professional organizations.

John talks about selling high-priced systems, learning customers' businesses, simplified CRMs, and much more! Before retiring as North American Sales Manager for Zünd Systemtechnik AG in 2019, John Cote had a long career in sales of capital equipment and systems. Over his career, John was in sales or sales management with several large and medium sized companies including Fuji Film and HP. He also owned a couple of his own companies in the marketing, graphics and photography fields. John has given a lot of thought to the types of personalities and characteristics which seem to be common to top notch sale people and how to manage teams of these diverse and sometimes troublesome folk. John not only managed successful sales and sales support teams but gave talks to management teams in his own and other companies about how to recruit and manage sales people and sales teams.

Avish talks about his new book, how improv plays a role in leadership, the different reader personas, and much more! Avish Parashar is a keynote speaker, author, and former engineer who helps leaders and teams navigate change with greater adaptability, creativity, and engagement. By combining practical business insights with the principles of improv comedy, he shows organizations how to replace "Yes, But" thinking with a "Yes, And" mindset that transforms hesitation and apathy into initiative and possibility.

Glenn talks about demystifying marketing measurement, lead generation, building a healthy marketing funnel, and much more! Since 2017, Glenn Schmelzle has hosted the long-running Funnel Reboot podcast, exploring the analytical side of growth. He is currently writing a book on how data mastery is the key skill needed to market and sell in today's world.

Robbie talks about what a successful book launch in 2026 and beyond looks like, emphasizing the importance of a high quality book for an audience that recognizes the problem. He discusses utilizing your book as a business development tool and breaks down his book launch method, and much more! Robbie Samuels is a multi-passionate entrepreneur. He is a speaker, book launch strategist, event design consultant, executive Zoom producer, and business development coach. Robbie has been recognized as a networking expert by Inc., Harvard Business Review, and Lifehacker. He's known for helping entrepreneurs turn their books into powerful business assets. He is the founder of Biz Book Pub Hub, a resource ecosystem and collaborative community, and hosts the Biz Book Pub Hub Podcast. He is the award-winning author of four books that have collectively received hundreds of Amazon reviews and reached #1 Best Seller in 37 categories in the U.S., U.K., Canada, and Australia.

Anne talks about writing engaging books without producing an overwhelming, thesis-like tome. She explains using story-based structures where the reader is the hero, emphasizes saving "sidebar" material for future books, bonuses, or social posts to test ideas, and outlines a healthy role for AI in repurposing and outlining while warning against drafting, losing voice, and copyright issues. Anne Bartolucci, Ph.D., is a writing mentor, USA Today bestselling author, and psychologist. She has over twenty novels and novellas in print under her pen name Cecilia Dominic and two nonfiction books including Better Sleep for the Overachiever as herself. In her company Psych Up Academy, she brings the fun and magic of fiction to the nonfiction writing process to help heart-centered entrepreneurs write world-changing books that readers can't help but learn from, devour, and recommend to their colleagues.

Dov returns to the podcast to talk about his new masterclass, the importance of partnerships, and much more!

April talks about licensing services as an entrepreneur, certification programs, packaging programs, and much more! April Beach is the founder of The SweetLife® Company, and multiple other brands, an award-winning podcast host, lifelong lifestyle entrepreneur, nonprofit founder, and business advisor to leaders.

Today's guest is John Ball, a speaker and keynote coach who helps experts stop sounding smart and start being unforgettable. He's the host of the Professional Speaking podcast, where the focus is simple, helping speakers become known, booked, and paid what they're worth. With over 15 years of experience, including coaching with The Speaker Lab and training under Harv Eker International, he's seen what works… and a lot of what doesn't. He's also a stand-up comic, so expect insight, honesty, and the occasional well-timed reality check

Bob returns to the podcast to talk about marketing strategies based on business maturity, where most consulting opportunities come from, building referrals, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetize their personal brand in a way that supports organizational growth.