516: The Why Behind the Buy

Phil talks about the importance of building authentic brands, connecting with consumers, leveraging storytelling in marketing, as well as his latest book, 'The Why Behind the Buy'. He also shares his thoughts on the role of websites, social media, and various technological advancements like AR, VR, and AI in modern marketing! Phil Masiello is a 4x exit entrepreneur, 3x Best Selling Author and visionary leader with over two decades of experience in e-commerce, marketing, and startups. As the founder of CrunchGrowth, he has significantly impacted business strategy and digital commerce through innovation and strategic insight.

Stacey discusses practical strategies for identifying and leveraging hidden profits, the importance of resourcefulness, and the value of strategic upselling. Stacey also delves into her work with AI in business coaching, the significance of offering premium packages, and methods to reconnect with past clients. Stacey Hylen is an internationally recognized Business Growth Strategist, speaker, and certified AI consultant. She helps established entrepreneurs uncover hidden profits and add a zero to their revenue — without the hustle. A former VP of Consulting for Tony Robbins and Chet Holmes' Business Mastery Program, Stacey has spent over 20 years helping 6- to 8-figure entrepreneurs grow faster, optimize smarter, and build businesses that align with the life they want to live.

Terry shares insights about the current state of book publishing, essential dos and don'ts for authors, and discusses myths surrounding the industry! Terry also talks about his new book, '10 Publishing Myths'. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers including '10 Publishing Myths', 'Jumpstart Your Publishing Dreams', and 'Book Proposals That $ell'. Several of Terry's books have sold over 100,000 copies.

E.G. talks about overcoming his fear of public speaking, the nuances of delivering keynotes and workshops, effective lead generation strategies, and much more! E.G. Sebastian is a veteran entrepreneur of 20+ years, is the President of E.G. Performance Solutions and an international speaker (who speaks 6 languages.) He coaches individuals and presents workshops on topics of sales, marketing, improving performance, and customer service.

Doug discusses the significant impact of personal branding and storytelling for business leaders, the need for authenticity and vulnerability in storytelling, and shares strategies for bulk book sales and corporate sponsorship. Doug Crowe is a personal brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, MSN Money, Yahoo Finance, the Seattle Times and has authored several #1 best selling books. His company, Author Your Brand, has ghostwritten and published books for over 15 years. His clients read like a "who's who" in business leadership.

Janet talks about the importance of having a unique methodology and provides a step-by-step guide on how to replicate and amplify one's professional success through certification, licensing, and other models. Janet also discusses how to overcome common obstacles, such as sales reluctance among newly certified coaches, and offers insights into various replication models like subscription consulting and corporate training.

Sheri talks about her new book, 'The Unexpected Power of Boundaries' and how setting boundaries can foster creativity, innovation, and help leaders and organizations achieve greater focus and success! Sheri Jacobs is a globally-recognized innovation strategist, bestselling author, and keynote speaker who helps organizations unlock creative potential by rethinking boundaries, risk, and leadership.

Dave delves into his unique methodology of using podcasts as direct lead generators, specifically for capital raisers, fund managers, and high-ticket consultants! Dave Dubeau is a real estate capital-raising expert, marketing consultant, author, and podcast host. Since 2012, Dave has helped real estate syndicators and investors raise hundreds of millions in private capital through his proven "Money Partner Formula." As the creator of the innovative Capital Convo Podcast Service, he enables real estate syndicators to consistently book 20+ accredited investor meetings every month, leveraging a proven platform to establish authority, build meaningful connections, and scale their businesses.

Brynne returns to discuss non-narcissistic selling on LinkedIn, building trust and credibility in sales processes, importance of research before outreach, and much more! Brynne Tillman is a recognized LinkedIn and AI for Sales trainer who empowers sales professionals to start trust-based conversations without being salesy.

Laura talks about having strategic enemies in branding and marketing, unnecessary re-branding, staying focused, her latest book, "The Strategic Enemy", and much more! Laura Ries is a globally recognized positioning strategist and bestselling author. Since 2022, she continues her father's positioning legacy as Chairwoman of RIES. The firm where she has helped Fortune 500s and ambitious startups win through bold, focused brand positioning for over 30 years.