The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients

Have you ever given yourself space to think about how you want to show up as a stylist?People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. In order to provide the best service to your clients, you need to critically evaluate your process and determine the type of stylist you want to be.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about each type and see examples of how they work. I’ll also highlight their differences and reveal how they impact your marketing and your client’s expectations.4:47 - What retail styling is and its restrictions9:29 - The truth about transactional personal styling and why it’s often confused with transformational styling15:31 - How expectations of the personal styling process can differ among clients22:07 - The level of depth you need as a transformational stylist and why promising confidence is problematic29:52 - How the world’s thinking about the purpose of style has changed Mentioned In What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal StylingStatus and Culture by W. David MarxFollow Nicole on Instagram

Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind the scenes that helped her feel like a true professional, not just someone piecing it together as she goes.In this episode of The Six Figure Personal Stylist Podcast, we’re talking about what that evolution actually looked like. From moving out of scarcity and into stronger systems, to rewriting her messaging and learning to say no to the wrong clients, Gab shares how she built a business that fits her. We talk about what helped her feel more confident, how her content got sharper, and why things started to feel easier once she stopped trying to make it work for everyone.2:26 – Gab’s journey from side hustler to full-time stylist and why she felt she had to take on any client or project in the early days4:33 – The specific turning point that made Gab feel more confident in selling her styling packages7:02 – How Gab discovered her ideal clients and started cultivating her marketing and messaging to attract them11:28 – A common form of scarcity that doesn’t involve lack of money or clients and why loving what you do doesn’t come overnight14:10 – How ‘imperfect action’ has helped Gab in her business as a self-described Type A- personality16:32 – How Gab’s Instagram posts evolved as she turned her side hustle into a serious, full-time styling business20:48 – How Gab’s marketing approach has made her a better stylist and why marketing feels harder than it has to be22:36 – The impact of Gab’s messaging on her business perspective (including price increases)28:54 – What people generally don’t understand about running a personal styling business32:59 – The biggest area of growth in Gab’s business and what she’s most excited about for the futureMentioned In The Shifts That Helped Gab Saper Attract the Right Personal Styling ClientsWardrobe Editor | Gab SaperBook a Discovery Call with NicoleFollow Nicole on InstagramLeave a rating and review

You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there.Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe?In this episode of The Six Figure Personal Stylist Podcast, I’m naming what’s really happening when your content looks fine on the surface but keeps falling flat. For a lot of stylists, this isn’t a strategy issue. It’s that your nervous system hasn’t caught up to your business goals. You’re visible, but not fully seen. And your clients can feel that.If you’ve been doing all the right things and it still feels off, this episode will help you figure out why.3:03 – The key issue for stylists who consistently market but aren’t seeing results5:56 – How stylists keep themselves from standing out or attracting ideal clients10:05 – Real visibility and the importance of your marketing as a reflection of the depth you offer in your styling service(s)16:31 – Why you subconsciously edit yourself and how it’s holding you back19:58 – The trap of performative consistency that many stylists fall into24:01 – Why it’s not hard to stand out and how embracing that in your business can impact you in multiple ways27:40 – Integration of your true visibility capacity to build the trust of your audience and gain the right clientsMentioned In The Marketing Mistake Even Experienced Stylists MakeTransactional Vs Transformational Styling Series:What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal StylingTransactional Styling Defined: How to Be a Successful Transactional StylistTransformational Styling Defined: How to Be a Successful Transformational StylistFollow Nicole on InstagramLeave a rating and review

Consumer spending patterns are shifting. While we're not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you've noticed it's been harder to sign clients lately, you're not imagining it.In this episode of The Six Figure Personal Stylist Podcast, I share six essential strategies to navigate economic uncertainty and keep your styling business thriving. Drawing from my experience building a six-figure business during the 2008 recession and rebuilding after COVID decimated my high six-figure income down to $60K, I'll show you exactly how to position your business for success regardless of economic conditions.2:49 – Why the pandemic created a flood of new stylists while established pros lost clients (and what this means for the current market)10:29 – The real data behind recession predictions and the spending indicators every stylist should monitor15:24 – Strategy #1: Why clarity is cash—how to position your services as essential solutions, not luxuries18:04 – Strategy #2: The retention secret that kept my business profitable when new client acquisition plummeted19:03 – Strategy #3: Why style tips don't convert in uncertain economies (and what messaging actually works)20:54 – Strategy #4: The smart way to diversify income without chasing low-ticket offers that don't sell26:42 – Strategy #5: How to attract growth-focused clients who see downturns as opportunities, not obstacles29:37 – Strategy #6: Why consistent visibility is your best sales insurance (and the 3 things every piece of content should accomplish)Mentioned In How Personal Stylists Can Build a Recession-Proof Business (Even Now)Follow Nicole on InstagramLeave a rating and review

Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure. In this episode of The Six Figure Personal Stylist Podcast, I talk about why these ghosting scenarios happen and how you can leverage them for growth. You’ll discover why it isn't about missed sales but about unlocking the true meaning behind these "dream client" disappearances and transforming them so your business can rise to the next level. 2:03 – Why ghosting isn’t always about objections and can be proof of your marketing’s effectiveness4:58 – The psychology of viewing sales calls as the beginning of a relationship, not just a transaction8:12 – How to get (and use) valuable insight from every sales call with potential clientsMentioned In Why Dream Client Ghosting Means You’re Creating Transformational ResultsFollow Nicole on InstagramLeave a rating and review

There is deep humanity at the heart of transformational styling work. It can be a healing mechanism during some of the most difficult times of your life. After the passing of their daughter and sister Amber, the mother-daughter duo Brenda and Kyla Rose realized the role that image plays in helping you make it through grief. In honor of and inspired by Amber’s memory, their company, Rose Transformations, thrives on getting women to see their personal style as their superpower.In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brenda and Kyla’s heartfelt journey of building a transformational styling business rooted in personal loss and healing. They discuss the evolution of their services, highlight the importance of resiliency and embracing social media for business growth, and emphasize the power of personal style as a tool for grief and inspiration.1:52 – Introduction to Brenda and Kyla Rose and the origin story of Rose Transformations6:00 – How style served as a healing tool for them after losing family members12:17 – The philosophy behind their transformational personal styling business15:01 – Why they transitioned from image consulting to transformational styling17:32 – How the marketing of their signature service BLOOM has changed their client conversations19:13 – The journey of discovering their two niches and Brenda embracing social media for visibility23:49 – Biggest transformation for Kyla in running the business 27:01 – The creation of their studio and inspiring the next generation of the family33:42 – Future outlook for Rose Transformations and reflections on lessons learned about commitment and answering the callMentioned In The Healing Power of Style at Rose TransformationsRose Transformations/BLOOM | Instagram | Facebook“Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck”Follow Nicole on InstagramLeave a rating and review

Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, "cutesy" language for booking, you might be unintentionally repelling your ideal clients. In this episode of The Six Figure Personal Stylist Podcast, I discuss why clarity drives sales in the world of premium service-based businesses and leads to fewer money or time objections on sales calls. I’ll break down how calling your sales calls what they truly are–a sales or discovery call–can transform your bookings, build unshakable trust, and attract clients who are genuinely ready for transformation.1:40 – Why softening the name of your sales calls repels prospective clients (and isn’t really being done for the client)5:53 – An expectation you might be accidentally setting up for your sales calls7:38 – Clarity as emotional safety for clients and a confidence communicator for stylists12:12 – Simple ways to set clear expectations for sales calls on your booking page and in your marketing14:28 – Why overgiving free advice on sales calls sabotages your potential client’s experience16:58 – How to write a description that sets expectations and boundaries for your sales call19:06 – The deeper workaround sales you should consider for business growth and personal confidenceMentioned In Why ‘Style Chats’ Are Repelling Your Best ClientsFollow Nicole on InstagramLeave a rating and review

Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall?For too long, stylists have accepted the myth that summer is a "slow" season. But it’s really a self-fulfilling prophecy born from a lack of foresight and strategic planning. So here’s your wake-up call to a summer of unprecedented growth, where consistent bookings aren't just a dream, but your reality. In this episode of The Six Figure Personal Stylist Podcast, I reveal strategies that allow you to maintain momentum, book clients, make sales, and still watch your business flourish as you bask in the sun. This isn't about doing more; it's about understanding how your business actually works and leveraging that knowledge for consistent success while prioritizing rest and enjoying your personal life.2:17 – Why summer feels like a dead zone in styling (even though it’s not)4:41 – The unseen power of delayed gratification in marketing high-ticket services9:01 – The key to building a styling business that lets you rest while raking in the revenue13:12 – Three things to avoid if you want to say goodbye to unpredictable income dips15:29 – How your personal life can be a powerful tool to craft high-impact marketing content19:22 – Five ways to market your business this summer without being physically present all the time23:50 – Why taking time off isn’t the issue and the importance of marketing momentumMentioned In How to Have Your Best Summer In BusinessNotta AI NotetakerPositioning Series:“How Going All In on the Right People Changes Everything”“Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients”“When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore”Follow Nicole on InstagramLeave a rating and review

Have you invested in business coaches and marketing experts, yet still feel like consistent, high-end clients are out of reach?You’re not the problem. But there is one.There’s a hidden blind spot in the coaching industry that’s quietly stalling the momentum of personal stylists. Most people don’t even see it coming.In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down four of the most common business strategies that sound like they should work for stylists but actually keep you stuck. More importantly, I’ll help you spot the advice that’s been quietly holding you back and show you how to think differently about attracting high-ticket clients and growing your income sustainably.4:14 – How general business coaches overlook the hidden labor of stylists (and why that’s costing you time, money, and momentum)9:31 – The industry blind spot no one talks about—and how it keeps stylists stuck in transactional services13:20 – Why the “raise your prices to reflect your value” advice backfires without this crucial strategy shift17:05 – The two services that seem like smart offers but are actually killing retention and client trust30:25 – Why posting more fashion tips and style hacks builds a platform—not a business32:49 – The reckless coaching advice that’s sabotaging your sales and attracting the wrong clients41:08 – Your next step if you’ve wasted time and money on generic coaching advice that didn’t work for your styling businessMentioned In The Coaching Advice That Keeps Stylists StuckTransactional Vs Transformational Styling Series:“Transactional Styling Defined: How to Be a Successful Transactional Stylist”“Transformational Styling Defined: How to Be a Successful Transformational Stylist”"How to Think Like a Thought Leader, Not Just a Personal Stylist""How to Create Mindset-Shifting Content That Truly Resonates With Your Clients"Follow Nicole on InstagramLeave a rating and review

Do you ever feel like you're constantly failing someone—your business, your kid, yourself?If you're a personal stylist trying to grow a business and raise a family, you're not doing it wrong. You're just working off a blueprint that was never designed for the life you're actually trying to build.In this Mother’s Day episode of The Six Figure Personal Stylist Podcast, I’m talking about the real tension between motherhood and entrepreneurship. Not the version you see on Instagram, but the one where you’re dragged between two full-time identities that were never meant to coexist. I’ll share what finally helped me stop shame-spiraling, rewrite my own rules, and build a business that doesn’t ask me to shrink to make everyone else comfortable.3:27 – Why constantly feeling stretched thin isn’t your fault (and what’s actually to blame)9:02 – The hidden cost of trying to live up to “good mom” and “successful CEO” standards13:08 – The identity breakthrough that finally stopped the self-doubt spiral16:26 – What happens when you build your business around your values—not other people’s comfort20:38 – Why consciously choosing your roles changes everything (especially your results)22:48 – The truth I wish someone had told me before the mental gymnastics and burnout25:20 – The foundational shift every stylist-mom needs before adjusting the logisticsMentioned In Why Trying to Balance Motherhood and a Styling Business Keeps You StuckFollow Nicole on InstagramLeave a rating and review