The Shift To Freedom podcast

S2 Ep1. Communicating Authentically in Business and in Life

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In this episode of the Shift of Freedom podcast, Ben explores the art of authentic communication with Adrian Dahlin from Search to Sale.


Together, they unpack what it really means to express yourself genuinely in a world increasingly shaped by automation and AI. The conversation explores the tension between authenticity and imposter syndrome, revealing how aligning your message with your true self can create deeper trust and connection.


Ben and Adrian also share practical strategies for communicating with clarity and purpose—whether online or in person—emphasizing empathy, self-awareness, and the courage to stand out by being unmistakably human.


This episode offers a thoughtful roadmap for anyone looking to elevate their voice, inspire their audience, and communicate with authenticity in every interaction.


#AuthenticCommunication #ImposterSyndrome #AudienceEngagement #Podcast


  • [02:23] Authenticity in communication
  • [05:01] An incentive to dumb down the quality of communication
  • [15:49] Purpose, audience and authenticity in communication
  • [16:24] Waiting for inspiration - perfectionists can use this to delay taking action
  • [17:37] The 3 things for communication that are likely to lead to a good outcome
  • [18:43] Imposter syndrome
  • [20:23] A useful marketing principle
  • [22:56] Three pillars of communication revisited
  • [26:34] How to be authentic if you have imposter syndrome


Connect with Adrian:

Website: https://www.searchtosale.io/

LinkedIn: https://www.linkedin.com/in/adriandahlin/


Connect with Ben:

Website: https://lucidshiftcoaching.com/

Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/


This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.

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