Rebranding Through the Eyes of a Founder (CPG) | EP 174
You’ve heard designers talk about rebrands. But what does it actually feel like on the founder’s side? In this episode, I sat down with the creators of three beverage brands who’ve rebranded their products multiple times — and they didn’t hold back. We talked about design, shelf presence, retail growth, visual strategy, and how branding decisions get made when real money is on the line.
You’ll learn:
- Why this brand went through three rebrands
- What founders value most in design partnerships
- The surprising ways visuals impact shelf sales
- How to make your work more strategic and founder-friendly
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business.
And if you're tired of wasting time on invoices, tracking payments, or chasing overdue bills, check out FreshBooks. It’s the all-in-one invoicing and accounting software I use to stay organized and focus more on design - not admin.
Aventive Academy’s Resources:
From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
Mockup Magic: https://aventiveacademy.com/mockup-magic/
Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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