Why Brands Should Care About Wikipedia

Pitching to media and securing coverage is one of the most common things we do in PR but, it can take some time to start doing this effectively. If you haven't had much success in converting your pitches to coverage in newspapers or magazines, you’re not alone. Someone who has been on the receiving end of oodles of PR pitches is Katarina Kroslakova. Katarina has been the editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, a columnist for Harper’s Bazaar, is now the editor and publisher of T Australia, The New York Times Style Magazine in Australia AND, runs her own publishing house, Primary Ideas.  With an extensive background in newspapers and magazines, Katarina knows just what you need to do to ensure you have the best chance possible of getting your pitch read by a journalist in these two mediums.  You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/securing-a-pitch-response Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Jennifer Hawkins is a trailblazer in the PR industry. She’s the CEO of not one but two integrated agencies in the US – Hawkins International PR and Maverick Creative - which specialise in PR, social and digital execution in the luxury travel, wellness, lifestyle and hospitality sectors, among others. With her head office based in New York and staff dotted around the country, Jen’s clients are located worldwide, from South Africa to South America, Los Angeles to London, Boston to Bermuda. Jen didn’t start her career in public relations. In fact, she didn’t even study it. We discuss why she believes this was a contributing factor to her success in this industry, how to stay nimble and effective both as an employee and business owner plus we muse some of the lessons she's learned along the way. Whether you’re an entry-level graduate, mid-way through your career or even considering starting a PR agency, you'll find her tips invaluable. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/jennifer-hawkins Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Ever dreamed of taking your PR career to Australia or England? As the world starts to reopen, there’s never been a better time to shake things up with an exciting overseas PR adventure. And if Australia or England are on your hit-list, this will give you insight into some of the opportunities (and challenges) in front of you.Ishtar Schneider (US) and Laura Craggs (UK), associate directors at Edelman in London, know a thing or two about the highs and lows of expat life in Australia and the UK. They share their top tips for making the transition as seamless as possible, landing the right PR job, navigating visas, understanding the cost of living plus, how to make the most of this once-in-a-lifetime experience. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/working-in-pr-overseas Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Looking for a way to make your product stand out when it arrives in the hot little hands of journalists or influencers? Sick of sending out products and getting little to no response from the recipient, let alone a social media post or media coverage? There's a good chance you're missing some crucial steps when it comes to concept creation and execution. Making a creative mailer truly unforgettable is one of Nastasia Marjanovic's superpowers. As PR and Talent Director at Straight UP PR, she knows just what it takes to ensure there's a valuable return on investment for her agency's clients. She shares her top tips on how to add a little wow factor to your next creative mailer in this latest episode. You'll find a summary of the information featured in this episode here:  https://www.theprpod.com/post/creative-mailers Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Is reading one of your favourite hobbies? Does the thought of being able to work with your favourite authors, shape the trajectory of a book release or getting your hands on the latest page-turners before anyone else, spark joy? If so, consider a career in book publicity. Veteran book publicist Andy Palmer has lived and breathed books for more than 30 years, promoting thousands of titles for the world’s biggest names in publishing. We discuss his tips for nabbing a book publicity role, an overview of how publicity fits into the life cycle of a book release, plus the components of an A+ book publicity campaign. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/book-publicity Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Ever wondered what it takes to make it in the fast-paced world of television publicity? Or how to build your own PR agency from the ground up? Karen Eck went from ABC intern to globe-trotting international media manager before starting her own publicity agency, Eckfactor, almost two decades ago. We deep-dive into Karen’s long and illustrious career and talk about attributes for success, striking out on your own, and what it’s like to be the unlikely face of social change. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/karen-eck Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Do you use Wikipedia in your brand strategy? If not, now might be the right time to start. To discuss why, I'm joined by Rhiannon Ruff, Wikipedia expert and co-founder of digital brand reputation agency Lumino. Rhiannon has been helping brand managers and communication specialists get the most of this powerful platform for more than a decade. She shares tips for how you can harness its value for your company or client, what to do when you discover inaccurate information on there plus how to avoid a Wikipedia article being rejected.  You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/wikipedia Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

From Virgin Atlantic in Australia and the US to various tenures at the United Nations in New York, Paris and Amsterdam, Belinda Gurd has held some impressive communications roles which would make most of us (me included...) a little green with envy. In this episode, she shares how she steered her career from a degree in design to two of the most high profile companies in the world. She discusses the bold career swings she made, the lessons she learned finding a PR role in New York and, the importance of asking 'why'. We also discuss attributes that set apart a great PR practitioner from a good one and reminisce on our own pathways into PR.  You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/belinda-gurd Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Are you looking to transition into the role of a PR Account Manager? Already in the position but would love to know how to gain a competitive edge to make your mark? Expert PR trainer and mentor, Amanda Little, has been running PR training courses for more than a decade, helping emerging PR managers and leaders accelerate their careers. She's dipped into her pot of gold to share her most valuable nuggets of information and set you on the path of productivity and success.  You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/superstar-pr-account-manager  Learn more about Amanda's PR training courses here: https://amandajlittle.com/ Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.

Have you ever felt like creativity just wasn’t your strong suit?  Are you someone who struggles when it comes to developing ideas or problem-solving? My guest, Wade Kingsley, is an expert creative wrangler and has helped thousands of people tap into their creative side. He shares his simple tips for bringing more creativity to your projects, debunks the myth that you're either a strategic or creative person plus challenges you to lead with what's possible, not probable.   You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/improving-your-creativity    Learn more about Wade's Creative Champions Course here: https://www.creativechampionscourse.com/     Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.