428: Building Brand Loyalty with Magazines as a DTC Olive Oil Company

Tim and Tyler unpack the announcement from the USDA and MAHA unveiling a $700M fund towards supporting regnerative agriculture. They also discuss regenerative and organic product pricing and the idea of a local certification. Use code FARMERFRIDAY for 25% off Farmer Mode Hats! — This episode is presented by Corteva R&D.  — Links 25% off Farmer Mode hats - https://farmermode.com Use code FARMERFRIDAY at checkout Announcement - https://www.usda.gov/about-usda/news/press-releases/2025/12/10/usda-launches-new-regenerative-pilot-program-lower-farmer-production-costs-and-advance-maha-agenda 

Tim and Tyler catch up on the latest with Monarch Tractor and recap Tim's CTRI annual meeting. Use code FARMERFRIDAY for 25% off Farmer Mode Hats! — This episode is presented by Corteva R&D.  — Links 25% off Farmer Mode hats - https://farmermode.com Use code FARMERFRIDAY at checkout California Tomato Research Institute - https://tomatonet.org  AgList - https://aglist.com  Monarch News - https://techcrunch.com/2025/11/19/monarch-tractor-preps-for-layoffs-and-warns-employees-it-may-shut-down/ 

Tim and Tyler check in on their fitness, content their consuming right now, and address the Monarch Tractor lawsuit reported by TechCrunch. UPDATE: https://techcrunch.com/2025/11/19/monarch-tractor-preps-for-layoffs-and-warns-employees-it-may-shut-down/  — This episode is presented by Corteva R&D.  — Links Monarch Lawsuit - https://techcrunch.com/2025/11/18/monarch-tractor-sued-over-tractors-that-were-unable-to-operate-autonomously/

Tim and Tyler talk about Ceres AI recent $13M funding round and the appointment of an AI agent to their board.  — This episode is presented by Corteva R&D.  — Links Ceres AI - https://ceres.ai  Ceres Imaging Podcast - https://www.themodernacre.com/202-innovations-in-aerial-imaging-with-ashwin-madgavkar-ceo-and-founder-of-ceres-imaging/

Tim and Tyler talk about Tyler's experience at the Western Growers Annual Meeting this week and recap the "Shark Tank" event from the show. — This episode is presented by Corteva R&D.  — Links Western Growers - https://www.wga.com TRIC Robotics - https://www.tricrobotics.com  Drift Sense - https://drift-sense.com  Lumo - https://lumo.ag 

Tim and Tyler talk to Rob Hurlbut, Managing Partner and Co-Founder of Agriculture Capital, all about his learnings from over ten years investing in farmland. — This episode is presented by Corteva R&D.  — Links Agriculture Capital - https://agriculturecapital.com/ 

Tim and Tyler talk to Brent Smith, CEO of New Leaf Symbiotics, about their "behind the scenes" go-to-market strategy and his take on the fragmentation and M&A landscape in biologicals. — This episode is presented by Corteva R&D.  — Links New Leaf Symbiotics - https://newleafsym.com New Leaf on AgList - https://aglist.com/partner/newleaf-symbiotics 

Tim and Tyler talk to Tyler Niday about their new product announcements and recent acquisiton of farm-ng. — This episode is presented by Corteva R&D.  — Links Bonsai Robotics - https://www.bonsairobotics.ai 

Tim and Tyler talk to Shely Aronov about founding and scaling Innerplant. — This episode is presented by Corteva R&D.  — Links Innerplant - https://innerplant.com 

Tim and Tyler talk to Vincent Ricchiuti of ENZO Olive Oil and P-R Farms. — This episode is presented by Corteva Agriscience.  — Links ENZO Olive Oil - https://enzooliveoil.com P-R Farms - https://www.prfarms.com