552: The Butterfly Strategy with Val Roskens Tews

If creating content feels hard, forced, or inconsistent, this episode is for you. Copywriter Val Roskens Tews shares her simple "Butterfly Strategy"—a practical way to turn everyday moments into authentic content, real connections, and paying clients. It's a refreshing, doable approach that makes showing up feel natural instead of overwhelming. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, this episode is for you. Messaging strategist Stacy Eleczko launched hers in exactly that situation — and what happened next might just surprise you. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Think consistency in your marketing comes naturally to some people and not others? In this episode, I share what 30+ years of showing up for my own marketing has taught me — and the surprising truth about what's really behind it. The answer might just change how you think about your own. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Everyone's wondering, "Will AI replace me?" But what about "Are you already replacing yourself with AI?" That's just one of the questions I asked in this conversation with Nancy Ruzow, of Ruzow Graphics and Creatives Roundtable, prompted by an article on her blog entitled, AI isn't replacing creatives. It's changing where we add value. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In another behind the scenes episode, I extol the virtues of one of the most effective marketing tools you can use – an email newsletter – but for some reason too many can't bring themselves to do it. So this episode is part of my attempt to change that. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

If you have been meaning to write an email newsletter (or revive a dormant one), this episode is for you. One of my most popular episodes from the archives is this conversation with Ann Handley, author of the best-selling book, Everybody Writes. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If your income feels unpredictable, you're not sure who you should be marketing to or you tend to take "whatever comes along"...because it feels like you have to, this episode is for you. It's the Fill My Client Pipeline Crash Course! So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Feeling a little AI fatigue? Let's lighten things up. In this episode, I chat with my good friend, Terri Trespicio, about how she's using AI in surprisingly personal ways — like tracking what she eats, organizing ideas, and even getting unstuck creatively. It's a reminder that this powerful tool isn't just for business — and that experimenting can actually be… fun.  And if you like what you hear, we'd love it if you write a review, subscribe and/or sign up for Quick Tips at Marketing-Mentor.com

Your feed is filled with braggarts. The lack of "likes" on your posts is depressing. Today's guest, Lynnaire Johnston, author of LinkAbility, has simple solutions to these problems and more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Clients who stiff you? Contractors who ghost you? Most of us learn these lessons the hard way. But you don't have to, if you listen to this episode with Amy Weiher, author of Good Work, Practical Advice for Starting & Scaling Your Creative Freelance Business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.