E05 - GTM Efficiency, Team Structure and Hiring

In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.In this episode, we talk aboutHow should events fit into the overall GTM strategy for a SaaS company?Are awards/events mainly a branding play or can they also directly influence pipeline?What are the best ways to measure ROI from events — beyond MQLs and attendance?How do you attract the right audience rather than just anyone?What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?How do you see the future of B2B event marketing evolving with AI and personalisation?Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!Follow me on LinkedIn : ⁠⁠⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠⁠⁠Follow Cristan on Linkedin : linkedin.com/in/cristiandinaa

In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).We talk about:The pros & cons of PLG and SLGThe challenges companies face with each modelWhy some companies fail with PLGWhen you should stay away from PLGHow to Balance PLG & SLG (Hybrid Model)Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!Follow me on LinkedIn : ⁠⁠⁠⁠linkedin.com/in/anandnambiar1

In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and compelling homepage messaging that drives results. Pavlo shares key insights, strategies and practical tips for refining your messaging to stand out in the B2B SaaS space. In this episode, we talk about Why good messaging (or lack thereof) matters in B2B SaaS What makes a compelling B2B SaaS homepage How to develop a good value prop without guessing Messaging consultants vs doing it 100% in-house Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠⁠ Follow Pavlo on Linkedin : https://www.linkedin.com/in/pavelchernyakov/

Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility. In this episode, we talk about How Bugra, Arda, Emir built Hockeystack What is Hockeystack's overall GTM strategy How big is the marketing team Which are your top 3 growth channels How did you build the Hockeystack brand Influencer Marketing - What is the strategy, how is the collaboration The Flow by Hockeystack Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠ Follow Emir on Linkedin : ⁠linkedin.com/in/emircatli/

In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability. We talk about: 5 key issues in SaaS Go-To-Market strategy What all should you include in your GTM Strategy What all should you avoid in your GTM Strategy How to address these issues How to setup an efficient Go-To-Market Strategy Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠⁠⁠linkedin.com/in/anandnambiar1

Usman Akram is an expert Organic Growth Strategist at Omniscient Digital and has been instrumental in helping SaaS brands accelerate their organic growth through innovative SEO strategies and data-driven content marketing. In this episode, we talk about The key elements and steps involved in crafting a sustainable SEO growth strategy How is AI changing traditional SEO practices? How does AI impact keyword research & content creation? Why SEOs have an obsession with search Keyword research best practices SEO audits: what's wrong with them Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠⁠⁠linkedin.com/in/anandnambiar1 Follow Usman on Linkedin : linkedin.com/in/usman-akram5000/

In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business We talk about: What is Lifecycle Marketing Importance & Need for Multi-Channel Approach Email & In-App Campaign Ideas Best Practices Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠⁠linkedin.com/in/anandnambiar1

In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business. We talk about: What is Thought Leader Ad? 10 Key Points about Thought Leader Ads Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1

In this episode, we dive into one of my favourite topics: marketing and GTM efficiency, team structure, and hiring strategies. We talk about: GTM efficiency challenges in SaaS How to measure GTM efficiency. Ideal marketing team structure & size Hiring & Up-skilling How AI, Automations can replace SDRs Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠⁠linkedin.com/in/anandnambiar1⁠

In this episode, we dive into the powerful world of Paid search Ads (Google / Bing) and how you can use them to unlock growth for your business. Paid search is NOT DEAD and it can still help you drive revenue efficiently provided it's done the right way. You will learn how to make your campaigns more efficient in 10 simple steps. We talk about: Ideal Campaign Structure Value based bidding Audience, Keywords and Ads Best Practices, Do's & Don'ts How to measure impact of paid search campaigns Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠⁠linkedin.com/in/anandnambiar1⁠