The Gambling Files podcast

Behind the Scenes of ICE Barcelona: A Conversation with Alex Pratt

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In this episode (The Gambling Files RTFM 189), Alex Pratt of Clarion Gaming and Jon Bruford discuss the monumental task of moving ICE to Barcelona and creating a globally immersive gaming experience.

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Some sponsors just do their thing and disappear—not Clarion Gaming. They’re always there, 365 days a year, making sure the gaming and gambling industry stays connected. Thanks for being the sponsor who never logs out, and for making our podcast feel like a winning bet every time!


In a nutshell:


* ICE Barcelona 2025 is an international gaming industry trade event set to take place from January 20–22, 2025, at the Fira Barcelona Gran Via in Barcelona, Spain.


* Clarion Gaming’s focus on safer gambling, cybersecurity, and new technology as essential event themes.


* The growing importance of creating holistic attendee journeys, inspired by experiences like Disney and music festivals.


* The challenges of managing global events in spaces not always built for modern exhibitions.


* How Clarion is fostering innovation by collaborating with local governments and tech ecosystems.


* Trends in attendee behavior, including the rise in interest in safer gambling workshops and customer journeys.


Choice quotes:


* Alex Pratt: “From a financial and employee perspective, gambling is a massive industry. But at its core, it's a small industry. And it's easy to not do well if you're obnoxious. But if you're transparent and kind, you'll do okay.” 


* Alex Pratt: “In the gambling industry, having a finger on the pulse is never easy. But trying to understand all the nuances and insights that are changing in the market is crucial, and it’s what ICE Barcelona 2025 is all about.” 


* Jon Bruford: “These days, there are a heck of a lot of gambling events out there that are on a grand scale. It’s exciting that Clarion Gaming decided to go through such a big change—different country, different venue, etc.” 


Thanks to Alex Pratt for being on the show! 


Learn more about Alex at https://www.linkedin.com/in/alex-pratt/ 


Go to ICE Barcelona 2025: https://www.icegaming.com/ 


The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.


Website: https://www.thegamblingfiles.com/


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