110. How To Build A Great Marketing Strategy & Jan. 2025 Updates

Guys! I am so excited about this episode! Ashley Iwanicki, the Founder of The Collective Studios and a member of The Friday Society Membership, joined me on the podcast. Ashley is one of the most intentional and strategic business owners I know! I absolutely love the way she approaches branding, marketing, hiring, and her vision for long-term success. We discussed all of this plus how she leads her team with a performance-based strategy and trains employees in real time to stay ahead of future growth.As many of you know, Ashley has an awesome social media aesthetic. Ashley joined us in the membership to give tips on social media strategy so make sure to check that out HERE! HERE is the amazing post we talked about on not hiring ding dong's.Follow The Collective Studios HERE.Follow Ashley Iwanicki's personal account HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey guys! This episode is a little different because it's a few snippets of an actual main training in The Friday Society Membership. This month we focused on diversifying our revenue streams so we can maximize our time and profitability. As a small business owner, there is nothing more important than having fun in my business and ensuring I'm not on the road to burnout. Figuring out ways to make the most of my time, and make the most profit, is what we are going to talk about today.If this episode is what you need to hear then check out The Friday Society Membership. An incredibly affordable marketing membership so you can have the business of your dreams. And of course, please share with a friend who could benefit from these marketing tips!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a few questions today plus gave a few life updates 😊!Here is what we discussed:Is ad investment in Pinterest or Reddit worth it;How to book a podcast guest;Should you remain an employee or branch out into entrepreneurship;How to make sales without selling and how to detach from the outcome;My favorite parts of owning Forever Friday Consulting;Marketing Mistakes - I share 3 really important ones!P.S. Here is the newsletter template I mentioned in the episode. This is free for TFSM members!If you have a friend who would benefit from listening to this episode I would love if you could share it with them. And of course, if you have any questions please feel free to reach out!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of TFSM members to discuss how she completely changed her business model, tips for navigating price increases, and the importance of taking time to rejuvenate yourself. One of the things I love about Angelique is how fantastic of an employer she has become. We discussed how to effectively lead a team and have open honest communication. This conversation has so many incredible lessons so be sure to listen!Follow Vida Sana Studios on Instagram HERE.Sign up for a Vida Sana Class HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement to build a thriving membership platform. I personally use uScreen to host The Friday Society Membership! We cover all of the features that help to grow my +200 members such as discussion boards, calendar, a personalized app experience, and so much more! Visit uScreen HERE! Or checkout uScreen's YouTube channel for tutorials and best practices HERE. Connect with Daniel Kosmala on LinkedIn or Instagram.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing? In this solo episode, I chat about a few recent client experiences I've had, tips for price raises and more. For a fun little surprise, DM me july2025 for a special membership promo! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not! Resources mentioned: Oura partners with SteloFunction acquires EzraOthership website Contiuum Club website Katy's InstagramNeighborhood Barre on InstagramKaty on LinkedInDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective.I share tips on how to set up a successful referral program, including:Bringing friends together for a deeper connection to your brandFocusing on the logistics and automating follow-upsThe importance of communication and personalization through tools like Marianatek and MomencePlus, hear real-life success stories from my clients who’ve used referrals and how it's effected my business. Tune in to learn how you can leverage guest passes and referral programs to boost your fitness business and create a thriving, connected community!Key TakeawaysJoin The Friday Society Membership to go deeper into this strategy and using it to grow your business! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen!Check out the Movement Club HERE and check out her free trial!Follow Lindsey Arnold on Instagram.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners! To grab that marketing strategy training and template, click here! To join the membership + social media add-on, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!