The FMCG Podcast podcast

Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland

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34:02
Manda indietro di 15 secondi
Manda avanti di 15 secondi

Timestamps

(00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skills to upcoming people in FMCG (30:50) Resources and outro




Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.


We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.


Enjoy!

Altri episodi di "The FMCG Podcast"