The Strategy Strata: Rethinking What It Means to Teach Online

Have you ever been tempted to lower your price? Are you worried that no one is buying because your prices are too high?If you’ve ever felt that your class, membership or course price was just too high, you’re not alone. The hard-to-resist temptation to change your price in order to boost sales is REAL.But before you go down that path, I want to make sure you’re making a data-informed decision. In this episode, I’m sharing 3 key questions to answer that’ll help you understand why your offer might not be selling…without touching your price.SUBSCRIBE, RATE & REVIEWWant to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much!HELPFUL LINKSGrab a copy of Chill and Prosper (Amazon affiliate link)Sign up for my FREE Culinary Roadmap: 11 Steps to a Life-FirstOnline Culinary BusinessThanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

What if you could tap into the mind of one of the most experienced online business owners in our space?That’s exactly what you’ll get inside this must-listen interview with Meghan Telpner, bestselling author and founder of the Academy of Culinary Nutrition.In this episode, Meghan generously shares her lessons learned from 15+ years as an entrepreneur—with 10 of those as an online educator. Meghan is an open book as she gives us a peek behind-the-scenes of how she started the Academy of Culinary Nutrition, grew it to 300-400 students year after year—and why she almost walked away from it all in 2022.No matter your background, niche, or experience level, this interview will undoubtedly inspire you to build an online culinary business that best serves you and your community.SUBSCRIBE, RATE & REVIEWIf you love this podcast and want to give us your support, please leave a rating and review wherever you tune in — especially Apple Podcasts. This goes a long way in helping us get in front of other culinary solopreneurs like you!HELPFUL LINKSVisit the Academy of Culinary Nutrition and the new Clubhouse CommunityLearn more about Meghan TelpnerTake the next step and learn more about my beginner done-with-you program, The Online Jumpstart!Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

 What’s the secret to being truly confident in your business?We’re diving into that big question and more in this week’s episode! Lately, I’ve been in so many conversations with culinary solopreneurs who tell me that there’s something they know they need to do, but their lack of confidence is holding them back from doing it.In this episode, I’m sharing my framework for how to overcome your lack of confidence and move forward, despite not feeling like you have it all figured out. Because let’s be honest: no one has it all figured out!With this framework, you’ll be able to tackle anything that’s ahead of you, big or small. And, you can even use this approach to help your students overcome their lack of confidence too.SUBSCRIBE, RATE & REVIEWWant to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much!HELPFUL LINKSListen to my interview with Jillian Leslie in Episode 48Learn more about my beginner done-with-you program, The Online Jumpstart!Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Who wouldn't want to scale their business?When you think about scaling, or growing, your business — does it seem like an absolute no-brainer “yes!” Or, do you feel some hesitations around the idea of taking your online culinary business of the next level?In this episode, Bjork Ostrom from Food Blogger Pro shares his honest take on what it takes to scale a business. And it might surprise you!With over 10 years of experience as an entrepreneur in the online space, Bjork gives us a behind-the-scenes look into how he and his wife Lindsay approach their very successful blog, Pinch of Yum, and their portfolio of online businesses.In this show, Bjork shares:The story behind their food blog, Pinch of Yum, which now gets 4-5 million page views per month!How to think about growth when you’re a solopreneurThe importance of redefining what success means to you…and much, much more!I can’t wait for you to dive in! This episode will undoubtedly plant some new seeds for thought in your entrepreneurial mind especially as you think about how you want to grow your business.SUBSCRIBE, RATE & REVIEWWant to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much!HELPFUL LINKSCheck out Bjork’s portfolio of businesses at Tiny Bit and Lindsay’s blog, Pinch of Yum.Get on the list for our upcoming special event (and you’ll also access our free Culinary Roadmap!)Tune into my interview with Bjork on the Food Blogger Pro podcastThanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

This is the advice you didn't know you needed to hear.This week’s episode is inspired by the many recent conversations I’ve had with culinary solopreneurs who are struggling to attract their ideal students.Week after week, they create content on Instagram and their blog, but it doesn’t get the engagement they hoped for—and they can’t help but wonder why."Why isn't anyone commenting on my posts?""Why doesn't anyone sign up for my freebie?""Why isn't my course selling?"Maybe you're asking yourself these questions too?Well if so, you’ll definitely want to tune in, because I’m sharing the secret ingredient to attracting your ideal students. We’re diving deep into how showing glimpses of your true self—outside of the food world—can help bring people to you who are genuinely excited to learn from you.SUBSCRIBE, RATE & REVIEWLoving this podcast? Want to help us by spreading the word? Leave a rating and review wherever you enjoy your podcasts. It would mean so much to us!HELPFUL LINKSWatch our new free masterclass to learn how to create an online culinary business and our new program, The Online Jumpstart™️!Send me a DM on Instagram and let me know how you liked this episode!Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Week after week, cookbook author and cooking teacher Julia Turshen opens her kitchen to the world...Since 2021, Julia Turshen has logged into Zoom practically every Sunday to cook with eager home cooks from around the world.Once a temporary replacement for book tour demos during the pandemic, Sunday cooking classes are now a key pillar of Julia’s week. She’s swapped random makeshift demo kitchens for her comfortable and familiar kitchen in her Hudson Valley farmhouse.And in Julia’s words, “I went from enjoying those [cooking demos] the least to enjoying those the most.”In this episode, Julia shares all the details about how she started her journey teaching cooking online, valuable lessons learned, plus surprising insights she’s discovered along the way. I can’t wait for you to hear all that Julia has to share!SUBSCRIBE, RATE & REVIEWDo you love listening to this interview with Julia? Are you a fan of this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKSRead Julia’s piece in Bon Appetit, A Home for Queer Domestic Life Every Sunday on Zoom.Visit Julia’s website and check out her upcoming classes!Watch our new free masterclass to learn how to create an online culinary business!Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

What if teaching online was the vehicle, not the destination?Today, we’re going deep into one of the biggest breakthroughs I’ve experienced over the last several months. While working with my students inside Culinary Creator Business School, I realized that so much of what we were doing was beyond just how to teach a 90-minute Zoom class.We were diving into strategies such as how to grow your audience through developing a signature talk and pitching podcasts, as well as how to create your own podcast. Online classes were just a small part of the overall online business puzzle. That’s when I had an a-ha moment that lead me to create my special 3-part framework called the Strategy Strata.In this episode, I’m sharing my Strategy Strata, which breaks down the 3 different levels of strategy based on key criteria. No matter if you’re a beginner or experienced solopreneur, you’ll get more clear on your next steps after listening to this episode! I can’t wait for you to tune in.SUBSCRIBE, RATE & REVIEWEnjoy this episode? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKSWatch our new free masterclass to learn our 4-step framework to teaching online and the details of our new program, The Online Jumpstart™️!Get on the waitlist for The Profit Parfait™️ (for experienced business owners)Send me a DM on Instagram and let me know how you liked this episode!Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

I’M BACK!In this episode, I’m excited to share what’s been happening over the last several months and what you can expect going forward.We’ll be chatting about alignment versus perfection, especially in light of my own realization that I wasn’t fully aligned with my business at the end of 2022.I’m also sharing the new vision and mission for Culinary Creator Business School plus how we can work together, no matter where you’re at in your culinary business.SUBSCRIBE, RATE & REVIEWDo you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKSWatch our new free masterclass to learn our 4-step framework to teaching online and the details of our new program, The Online Jumpstart™️!Get on the waitlist for The Profit Parfait™️ (for experienced business owners)Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

This episode answers one of the most common questions I get asked..."What should I sell online FIRST?"After working with hundreds of chefs, I know that getting started is the hardest part. If you don't know what to sell, how the heck are you going to make money teaching online?In this show, I'm sharing the 4 proven ways to make money teaching online AND which option is the best for you right now. I've also included a BONUS workbook to help you get organized and give you clarity! SUBSCRIBE, RATE & REVIEWDo you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKSDownload the Bonus WorkbookConnect with me and send a DM on InstagramLearn more about Culinary Creator Business SchoolThanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Imagine this, chef...You get an email from your dream corporate client asking if you’d be able to teach an online cooking class for their team.One catch: they need 40 ingredient kits. And you don't provide them...at least for now.You can either tell them, sorry, we don’t offer kits. Or, you can say YES…then figure it out.That’s exactly what our guest has done time after time in her career, including at the start of the pandemic when she took the leap online.In this episode, we're chatting with Jennifer Clair, culinary instructor and founder of Home Cooking New York, a recreational cooking school for home cooks in New York City.Jennifer is the former Food Editor at Martha Stewart Living and author of "Six Basic Cooking Techniques: Culinary Essentials for the Home Cook", a cookbook based on her best-selling cooking class. She also hosts Kitchen Radio, a cooking podcast that follows her into her guest’s home kitchens while they cook a dish together.Jennifer’s fearless approach to building and growing her business is admirable and as you hear her talk about how she navigated the pandemic, you can’t help but feel inspired and energized to take charge of your business and all of the opportunities ahead of you.SUBSCRIBE, RATE & REVIEWDo you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKSCheck out Jennifer's business, Home Cooking New YorkConnect with me and send a DM on InstagramThanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!