The Lazy Girl's Guide To Marketing Your Wedding Business

The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy?In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies that make networking feel natural and effective, from simple conversation starters to setting clear goals that help you connect with the right people.Carin and I also discuss the importance of following up, staying top of mind, and creating meaningful collaborations with vendors that go beyond self-promotion.If you've ever struggled with what you're supposed to do at networking events or wondered how to make your connections more impactful, this episode is for you.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/287Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out.Wedding pros who don’t know how to strategically market are struggling HARD right now.And that is going to continue.So you need to go into the 2025 engagement season assuming this is going to continue. You need a strategy and a plan.Want to know how to get that strategy & plan? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/286Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.”I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.There’s only one thing that your marketing needs to do for you to book more weddings.It needs to position you as the best choice for your potential client. And that’s actually what creating the right marketing plan for your business does while saving you a ton of time and overwhelm.Want to know how to do that? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/285Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you struggling with fewer leads and bookings in your wedding business? Are you getting ghosted? You’re not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening.One of the biggest frustrations wedding pros share with me is getting ghosted. It’s so disappointing to get excited about an inquiry only for that person to disappear, often leading you to think it’s because of your pricing.But here’s the thing – ghosting is rarely about your prices. Most people underprice themselves, and the real reason you’re getting ghosted has nothing to do with being too expensive. The real issue is that you’re not standing out from others who offer the same services.You might think you're standing out but you're probably not. If you’re ready to stand out so you can book more weddings and get ghosted less often, this episode is for you.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/284Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every business.If you're ready to attract more of your ideal clients and book them reliably and consistently, this episode is for you.Get your FREE ticket to Book More Weddings Summit at https://bookmoreweddingssummit.com/The show notes for this episode can be found at https://evolveyourweddingbusiness.com/283Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau.With 12 years of experience in helping wedding professionals market and grow their businesses, I'll share what I've noticed and what you can do to attract and book your ideal clients. Plus, I'll introduce you to a free way to get access to 34 innovative ways to overcome this booking slump.If you're ready to adapt and find new ways to grow your business, this episode is for you. Tune in and discover how to turn things around and start booking more weddings again!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/282Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries?We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings.Because Emily approached researching vendors with her experience as a website/brand designer and a bride, she shares practical strategies for enhancing client experiences with better branding and web design so you don’t scare off couples before they even inquire.Making some simple changes to ensure you aren’t making these common mistakes is going to get you more bookings because it’ll make it easier to hire and work with you. Those changes can be enough to easily scoop up the bookings your competitors miss out on.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/281Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less.We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, this lazy approach will get you BETTER results! You'll also hear real-life success stories from wedding pros who have transformed their businesses with these strategies.Discover how taking the lazy girl approach can help you raise your prices, attract your ideal clients, and keep overwhelm at bay. Don't miss this chance to simplify your marketing and boost your business!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/280Embrace the lazy girl marketing philosophy in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients.Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, you'll learn how you can use social media engagement to make your potential clients feel cared for and bring the party to them all while booking more weddings.Couples are taking longer to book and social media engagement can help you nurture your leads and close more sales. There are so many benefits to adding social media engagement to your social media strategy! We talk about all of these benefits and steps you can take right now to make more sales on Instagram in this podcast episode.Want to get everything you need to start doing social media engagement for your wedding business? Emma will be sharing it all in the upcoming masterclass! Get your ticket at https://www.theweddingbusinesscollective.com/engage/The show notes for this episode can be found at https://evolveyourweddingbusiness.com/279***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise?Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, or TikTok, you can meet your ideal clients where they are and generate leads with more specific targeting than you can on WeddingWire & The Knot.Just like marketing, the world of advertising is always changing and I've invited an advertising expert to share what's working with advertising now. We also discuss why some wedding pros are seeing amazing results while others are struggling so you can make sure your advertising works well for you and you get a solid return on your investment.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/278Get your FREE ticket to The Stand Out & Get Booked Challenge at https://evolveyourweddingbusiness.com/challenge***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars