
How do you turn your personal journey with dyslexia into a thriving business and social media platform?
In this episode, I sit down with Jo Rees, dyslexia advocate, keynote speaker, and social media educator, to talk about how her TikTok explosion led to the evolution of her business. Jo shares the story behind her brand transformation, from Another Way Round Dyslexia Support to Dyslexic Life with Jo Rees, and how she is now dividing her work between two ventures—one focused on education and advocacy, and the other looking to offer bursaries and funding for dyslexia assessments.
We discuss the power of social media in dyslexia advocacy, how Jo built a following through candid, relatable content, and why platforms like TikTok and LinkedIn require completely different approaches. She also shares the challenges of growing a business while juggling family life, speaking engagements, and running a sell-out dyslexia conference on the Isle of Wight.
This episode is packed with insights on how social media can create opportunities, open doors, and help people find their voice; whether they’re building a business or simply looking to educate others about dyslexia.
Key Topics:
- Your personal story can be a powerful business tool; Jo built her platform by being open about her lived experience.
- Consistency matters in content creation; you don’t have to go viral to make an impact.
- Confidence takes time, Jo’s journey with LinkedIn shows that stepping out of your comfort zone can open new doors.
- Social media isn’t just about promotion, it’s about engagement, community, and creating meaningful conversations.
Timestamps:
00:01 – 00:40: Introduction; Welcoming Jo back to the show after her last appearance in Episode 55.
00:41 – 02:46: The rebranding journey; why Jo changed her business name and created a second company.
02:47 – 05:10: Social media growth; how Jo’s TikTok audience exploded and shaped her brand.
05:11 – 06:57: The differences between LinkedIn and TikTok; how Jo uses each platform for advocacy.
07:20 – 09:34: Building confidence on LinkedIn; Jo’s initial fear of posting and how she overcame it.
10:17 – 12:40: Running a dyslexia business while managing family life; how Jo juggles multiple roles.
13:12 – 15:00: The Isle of Wight Dyslexia Conference; how Jo created a sell-out event and its impact.
16:18 – 18:14: Fundraising and bursaries; Jo’s goal to make dyslexia assessments more accessible.
19:23 – 20:39: The emotional side of dyslexia; how undiagnosed dyslexia affects confidence.
20:47 – 21:10: Final reflections and where to find Jo online.
Selected Links:
For more hacks tip and tricks for dyslexia and full show notes please visit Dyslexia Life Hacks.
Facebook, LinkedIn, Twitter
Altri episodi di "The Dyslexia Life Hacks Show"
Non perdere nemmeno un episodio di “The Dyslexia Life Hacks Show”. Iscriviti all'app gratuita GetPodcast.